---
title: "Products — bully sticks - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bully-sticks/products"
last_updated: "2026-07-21T09:45:23.848Z"
locale: en
meta:
  description: "bully sticks shows a $12.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "bully sticks shows a $12.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — bully sticks - Flapen"
---

# **bully sticks**

**Worth a look**

Shows a $12.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 22Conversion 97Competition 74Returns 100Price range 86Avg price 95Brand share 65Review moat 24Quality gap 68

**Market size**

**Incredible****$12.4M**

$12.4M/yr · 3.0M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$28.57**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.50–$67.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,175.09**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.9%**

90-day search growth — must beat 0% to launch