---
title: "Products — bully sticks 12 inch - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bully-sticks-12-inch/products"
last_updated: "2026-07-21T22:03:28.108Z"
locale: en
meta:
  description: "Niche score 61/100 · $217K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $217K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — bully sticks 12 inch - Flapen"
---

# **bully sticks 12 inch**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 19Conversion 85Competition 67Returns 100Price range 90Avg price 95Brand share 52Review moat 33Quality gap 75

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$38.00**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.76–$103.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$217K**

$217K/yr · 61K searches

**Review moat**

**Okay****3,242.93**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.1%**

90-day search growth — must beat 0% to launch