---
title: "Bully Sticks 12 Inch — $217K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bully-sticks-12-inch"
last_updated: "2026-07-21T19:37:06.898Z"
locale: en
meta:
description: "Niche score 61/100 · $217K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $217K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bully Sticks 12 Inch — $217K/yr Amazon US Niche (2026) - Flapen"
---
# **bully sticks 12 inch**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 42Growth 19Conversion 85Competition 67Returns 100Price range 90Avg price 95Brand share 52Review moat 33Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$38.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.76–$103.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$217K**
$217K/yr · 61K searches
**Review moat**
**Okay****3,242.93**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bully sticks 12 inch is a $217K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bully sticks 12 inch market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$228K–$304K**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 90%
**Open market**
**20%**
- Mighty Paw20% - Best Bully Sticks19% - Natural Farm17% - EVER FARM9% - Pawstruck8% - Redbarn Pet Products6%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -12.1% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bully-sticks-12-inch/trend)
## **Top bully sticks 12 inch search terms**
- **bully sticks 12 inch**20K/yr-4.0%7.7% conv. - **12 inch bully sticks**13K/yr-20.0%6.7% conv. - **12 inch bully sticks for large dogs**7K/yr-22.3%8.3% conv. - **jumbo bully sticks**7K/yr-14.0%3.3% conv. - **best bully sticks 12 inch**5K/yr-5.7%7.3% conv. - **12 bully sticks for large dogs**5K/yr-13.7%9.2% conv. - **bully sticks 12**3K/yr-2.7%7.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bully-sticks-12-inch/search-terms)
## **Top bully sticks 12 inch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$22K15%$33K20%$43K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 28 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mighty Paw Long Lasting 12 Bully Sticks for Dogs - All Natural Grass Fed Beef Chews. Lower Odor Dog Bully Sticks for Large Dogs Medium and Small Breeds. Single Ingredient Treats**Mighty Paw**$29.10**4.5★3,518 rev](https://www.amazon.com/dp/B09C2KBD12) [2**EVER FARM Pet Odor-Free Standard Bully Sticks (12 5 Pack) 100% Grass-Fed Beef Pizzle Dog Chews Fully Digestible & Long-Lasting Dental Treats**EVER FARM**$22.42**4.3★127 rev](https://www.amazon.com/dp/B0G67QWYF2) [3**Pawstruck All-Natural 12 Bully Sticks for Dogs - Long Lasting Rawhide-Free Low Odor & Grain-Free Dental Chew Treat - Healthy Single Ingredient 100% Real Beef - 1 lb Bag**Pawstruck**$42.03**4.3★5,543 rev](https://www.amazon.com/dp/B0CDFJWVZD) [4**Best Bully Sticks 12 Inch Bully Sticks for Dogs - 8 oz (Pack of 1) - Natural Grass-Fed Dog Treats Large Breed Grain and Rawhide-Free Perfect for Medium or Large Canines**Best Bully Sticks**$34.89**4.2★13,467 rev](https://www.amazon.com/dp/B00QKZAKBS) [5**Natural Farm Odor-Free Select Bully Sticks (12-Inch 1-Pound) Hand Selected for Consistent Thickness 100% Beef Pizzle Dog Chews Fully Digestible High Protein Best Dental Treats**Natural Farm**$53.37**4.4★6,224 rev](https://www.amazon.com/dp/B089QXLCPX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pawstruck 100% Natural 12-in Bully Sticks for Dogs - Tough Long-Lasting Rawhide-Free Single Ingredient Beef Pizzle Chew Treats for Medium & Large Dogs Aggressive Chewers - 5 Count Pack**Pawstruck**$25.20**125 rev4mo ago](https://www.amazon.com/dp/B0GQCTLZRY) [**EVER FARM Pet Odor-Free Standard Bully Sticks (12 5 Pack) 100% Grass-Fed Beef Pizzle Dog Chews Fully Digestible & Long-Lasting Dental Treats**EVER FARM**$22.42**127 rev7mo ago](https://www.amazon.com/dp/B0G67QWYF2) [**EVER FARM Pet Odor-Free Extra-Thick Jumbo Bully Sticks for Large Dogs (12 5 Pack) All-Natural Long-Lasting Dog Chews Made from 100% Grass-Fed Beef High-Protein & Grain-Free.**EVER FARM**$33.65**134 rev8mo ago](https://www.amazon.com/dp/B0FVMP9GCT) [**Best Bully Sticks 12 Inch Bully Sticks for Dogs - 3 Count (Pack of 1) - Natural Easily Digestible 100% Grass-Fed Beef Grain and Rawhide Free - Trial Size**Best Bully Sticks**$15.30**2,718 rev8mo ago](https://www.amazon.com/dp/B0FSTGMXV9) [**Best Bully Sticks Natural Jumbo 12 Inch Bully Sticks - 4 Count (Pack of 1) - Natural Grain Smoky Aroma No Additives Grass-Fed Rawhide Free Dog Treats**Best Bully Sticks**$31.47**524 rev1y ago](https://www.amazon.com/dp/B0DWQJ74XR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pawstruck 100% Natural 12-in Bully Sticks for Dogs - Tough Long-Lasting Rawhide-Free Single Ingredient Beef Pizzle Chew Treats for Medium & Large Dogs Aggressive Chewers - 5 Count Pack**Pawstruck**$25.20**4.4★**▲ 341%**](https://www.amazon.com/dp/B0GQCTLZRY) [**Natural Farm Bully Sticks Odor-Free (12 Inch 5 Count) 100% Beef Chews Grass-Fed Non-GMO Fully Digestible Dental Treats to Keep Your Large Medium and Small Dogs Busy and Happy. Single Ingredient**Natural Farm**$31.18**4.4★**▲ 239%**](https://www.amazon.com/dp/B089B7KYCY) [**Big Lu - 12 Bully Sticks 12 Count Long-Lasting 100% Grass-Fed Beef Chews for Medium and Large Dogs Natural Single-Ingredient Fully Digestible Treats Perfect for Aggressive Chewers**Big Lu**$42.69**4.6★**▲ 209%**](https://www.amazon.com/dp/B0CXVRBYF8) [**EVER FARM Pet Odor-Free Standard Bully Sticks (12 5 Pack) 100% Grass-Fed Beef Pizzle Dog Chews Fully Digestible & Long-Lasting Dental Treats**EVER FARM**$22.42**4.3★**▲ 208%**](https://www.amazon.com/dp/B0G67QWYF2) [**Redbarn Pet Products All-Natural 12 Large Bully Sticks for Dogs - Premium Grain-Free & Rawhide-Free Single Ingredient Long Lasting Low Odor Dental Treat for Chewers - 2 Count**Redbarn Pet Products**$14.59**4.4★**▲ 207%**](https://www.amazon.com/dp/B004DY35TW)
**~~View all trending →~~**
## **What buyers say about bully sticks 12 inch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**33%
*“My dogs enjoy them”*
**Durability**9%
*“These are pretty durable”*
**Ease Of Chewing/Swallowing**9%
*“Great for aggressive chewers”*
**Quality-Overall**9%
*“The sticks themselves are good quality”*
**Smell**7%
*“No odor”*
**Value For Money**7%
*“Great value for the money”*
**Taste-Overall**3%
*“Great bones”*
**Fun/Entertainment Experience**3%
*“keep her entertained”*
**Size-Overall**2%
*“I love the size”*
**Thickness**2%
*“she loves these even though theyre thicker than most bully sticks Ive bought”*
### **What buyers complain about **
**Value For Money**15%
*“they are not cheap”*
**Smell**13%
*“Bad smell”*
**Thickness**11%
*“Not as thick as they used to be”*
**Durability**7%
*“I broke them in half”*
**Size-Overall**6%
*“Too Small”*
**Ease Of Chewing/Swallowing**6%
*“Not a safe chew”*
**Indigestion**4%
*“Diarrhea”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Quality-Overall**3%
*“Quality has gone down”*
**Strength**2%
*“Dont plan on breaking these in half super easily”*
### **Top return reasons **
**Size-Overall**40%
**Smell**14%
**Value For Money**8%
**Thickness**5%
**Hard Feel**5%
**Advertised Vs Actual Product**4%
**Indigestion**3%
**Ease Of Chewing/Swallowing**3%
**Adhesion/Stickiness**2%
**Thin**2%
## **Common questions**
- **Is bully sticks 12 inch profitable to sell on Amazon United States?**
- The niche generates $217K/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the bully sticks 12 inch niche?**
- 14 brands and 17 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in bully sticks 12 inch?**
- Top complaints mined from reviews: Value For Money, Smell, Thickness. The return rate is 0.0%.
- **When does demand for bully sticks 12 inch peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the bully sticks 12 inch niche?**
- Listings span $13.76–$103.97; the average listing price is $38.00 (sweet spot $15–$100). The average incumbent carries 3,243 reviews — the moat a new listing must climb.
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