---
title: "Bully Stick Holder — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bully-stick-holder"
last_updated: "2026-08-06T22:01:07.342Z"
locale: en
meta:
description: "Niche score 50/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bully Stick Holder — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **bully stick holder**
**Worth a look**
Shows a sweet-spot price point ($21.74 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 79Growth 21Conversion 85Competition 20Returns 58Price range 79Avg price 92Brand share 18Review moat 44Quality gap 53
**Avg price**
**Great****$21.74**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.1M**
$1.1M/yr · 528K searches
**Price range**
**Great****$9.82–$34.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,131.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bully stick holder is a $1.1M/yr Amazon United States market (528K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bully stick holder market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$870K–$1.1M**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**3%**
- WOOF44% - PetClan25% - YXIRENE9% - BoniVet9% - Bow Wow Labs6% - ChewEasy4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -7.5% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bully-stick-holder/trend)
## **Top bully stick holder search terms**
- **bully stick holder**350K/yr-6.8%7.4% conv. - **bully stick holder for small dogs**33K/yr-14.9%6.6% conv. - **bully stick holder for large dogs**24K/yr-17.6%5.9% conv. - **dog chew holder**17K/yr+3.4%2.5% conv. - **dog bone holder**16K/yr-5.8%3.2% conv. - **bully stick holder for medium dogs**13K/yr-25.4%6.6% conv. - **woof bully stick holder**9K/yr-16.8%14.7% conv. - **bully sticks holder**9K/yr+0.9%5.6% conv. - **bully stick holder for dogs**7K/yr+15.9%6.5% conv. - **dog bully stick holder**7K/yr-3.9%5.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bully-stick-holder/search-terms)
## **Top bully stick holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$162K30%$324K45%$486K60%$648K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WOOF BullySafe - Bully Stick Holder - Durable Dog Chew Holder for Safe Long-Lasting Play - Easy to Clean - No More Swallowed Ends - for Dogs 10+ lbs**WOOF**$19.21**4.4★1,261 rev](https://www.amazon.com/dp/B0D4MPHPZY) [2**PetClan Chewise Bully Stick Holder Improved Bully Sticks Holder Ultimate Secure Heavy Duty BPA-Free Safety Device to Prevent Choking Fits Various Bully Sticks and Dog Sizes**PetClan**$26.58**4.6★1,872 rev](https://www.amazon.com/dp/B0D9W41HLB) [3**PetClan Chewise Bully Stick Holder Improved Bully Sticks Holder Ultimate Secure Heavy Duty BPA-Free Safety Device to Prevent Choking Fits Various Bully Sticks and Dog Sizes**PetClan**$24.72**4.6★1,872 rev](https://www.amazon.com/dp/B0F7HBM8ND) [4**BoniVet Bully Stick Holder for Dogs Chew Holder Prevent Choking Safety Device (Green Large)**BoniVet**$21.26**4.5★2,089 rev](https://www.amazon.com/dp/B0C3M29RRG) [5**YXIRENE Bully Stick Holder - Improved Dog Treat Chew Holder Fits Various Bully Sticks Durable Safety Hold Device to Prevent Swallowed Ends and Choking Small/Blue**YXIRENE**$9.89**4.2★310 rev](https://www.amazon.com/dp/B0D5HK5PK7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PAWLICKO Bully Stick Holder for Dogs Steel Pin Lock Design Helps Prevent Swallowing Ends Durable Dog Chew Holder for Bully Sticks & Yak Chews Fits Small to Jumbo Chews (Bright Orange)**PAWLICKO**$19.34**138 rev1y ago](https://www.amazon.com/dp/B0FFGVPCRG) [**PetClan Chewise Bully Stick Holder Improved Bully Sticks Holder Ultimate Secure Heavy Duty BPA-Free Safety Device to Prevent Choking Fits Various Bully Sticks and Dog Sizes**PetClan**$24.72**1,872 rev1y ago](https://www.amazon.com/dp/B0F7HBM8ND) [**WOOF BullySafe and Bully Sticks - Nutritious Chew Sticks for Dogs and Bully Stick Holder for Safe Long-Lasting Play - No More Swallowed Ends - 6 Sticks - 5 Pack**WOOF**$31.96**223 rev1y ago](https://www.amazon.com/dp/B0DVT2NL9D) [**Bow Wow Labs Buddy SafeFit Bully Stick Holder for Dogs - Anti Choking Device Dog Treats Holder for SafeFit Bully Sticks & Collagen Sticks Safety Device Puppy & Dog Must Haves - Small (16-30 Lbs)**Bow Wow Labs**$28.29**7,593 rev1y ago](https://www.amazon.com/dp/B0DFX3PCZ4) [**Bow Wow Labs Buddy SafeFit Bully Stick Holder for Dogs - Anti Choking Device Dog Treats Holder for SafeFit Bully Sticks & Collagen Sticks Safety Device Puppy & Dog Must Haves - Large (51-75 Lbs)**Bow Wow Labs**$34.95**7,593 rev1y ago](https://www.amazon.com/dp/B0DFX3NHT4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PetClan Chewise Bully Stick Holder Improved Bully Sticks Holder Ultimate Secure Heavy Duty BPA-Free Safety Device to Prevent Choking Fits Various Bully Sticks and Dog Sizes**PetClan**$24.72**4.6★**▲ 49%**](https://www.amazon.com/dp/B0F7HBM8ND) [**YXIRENE Bully Stick Holder - Improved Dog Treat Chew Holder Fits Various Bully Sticks Durable Safety Hold Device to Prevent Swallowed Ends and Choking Small/Blue**YXIRENE**$9.89**4.2★**▲ 43%**](https://www.amazon.com/dp/B0D5HK5PK7) [**ChewEasy Interactive Bully Stick Holder for Dogs Prevent Chocking Safety Device Long Enough Screw to Lock Seesaw Shape(Small)**ChewEasy**$13.52**4.6★**▲ 37%**](https://www.amazon.com/dp/B0BR3MSGNJ) [**Bow Wow Labs Buddy SafeFit Bully Stick Holder for Dogs - Anti Choking Device Dog Treats Holder for SafeFit Bully Sticks & Collagen Sticks Safety Device Puppy & Dog Must Haves - Large (51-75 Lbs)**Bow Wow Labs**$34.95**4.3★**▲ 36%**](https://www.amazon.com/dp/B0DFX3NHT4) [**WOOF BullySafe - Bully Stick Holder - Durable Dog Chew Holder for Safe Long-Lasting Play - Easy to Clean - No More Swallowed Ends - for Dogs 10+ lbs**WOOF**$19.21**4.4★**▲ 14%**](https://www.amazon.com/dp/B0D4MPHPZY)
**~~View all trending →~~**
## **What buyers say about bully stick holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Chewing/Swallowing**12%
*“was chewing happily”*
**Quality-Overall**11%
*“They look to be well made”*
**Pet Friendly**8%
*“My dog loves it”*
**Value For Money**6%
*“Great value”*
**Durability**6%
*“This one has held up very well”*
**Ease Of Use**6%
*“Easy to use”*
**Safety Standards**4%
*“Its very safe”*
**Lock Proof**4%
*“secure with just a twist”*
**Strength**4%
*“This bully stick holder is strong”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
### **What buyers complain about **
**Size-Overall**18%
*“Way too big”*
**Ease Of Chewing/Swallowing**9%
*“Not for aggressive chewers”*
**Durability**9%
*“Broke on first use”*
**Value For Money**8%
*“Super disappointing giving the price point”*
**Weight Heavy**7%
*“Way too heavy for my dogs”*
**Ease Of Use**6%
*“Almost impossible to get open”*
**Functionality-Overall**5%
*“Only works on solid sticks”*
**Grip**3%
*“Not holding”*
**Hard Feel**3%
*“hard as a rock”*
**Thickness**2%
*“Wouldn't buy again as it is 50-50 that the pissel is thick enough not to move in rhr device”*
### **Top return reasons **
**Size-Overall**61%
**Weight Heavy**11%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Material Quality**3%
**Product Condition**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Adhesion/Stickiness**2%
**Compatibility-Overall**1%
## **Common questions**
- **Is bully stick holder profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 12 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bully stick holder niche?**
- 7 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in bully stick holder?**
- Top complaints mined from reviews: Size-Overall, Ease Of Chewing/Swallowing, Durability. The return rate is 2.7%.
- **When does demand for bully stick holder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the bully stick holder niche?**
- Listings span $9.82–$34.95; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 2,132 reviews — the moat a new listing must climb.
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