---
title: "Bully Rings — $144K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bully-rings"
last_updated: "2026-07-21T17:37:06.478Z"
locale: en
meta:
description: "Niche score 51/100 · $144K/yr market · 23K searches/yr · $39.76 avg price. Soft demand (-7.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $144K/yr market · 23K searches/yr · $39.76 avg price. Soft demand (-7.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bully Rings — $144K/yr Amazon US Niche (2026) - Flapen"
---
# **bully rings**
**Worth a look**
Shows low returns (0.0%), but soft demand (-7.7% this quarter) keeps it on the watch list.
Market size 31Growth 21Conversion 97Competition 21Returns 100Price range 69Avg price 95Brand share 27Review moat 26Quality gap 79
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$39.76**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.67–$130.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$144K**
$144K/yr · 23K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,943.62**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, bully rings is a $144K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bully rings market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$119K–$159K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**6%**
- Redbarn Pet Products34% - Pawstruck24% - Nature Gnaws11% - Natural Farm10% - hotspot pets9% - Bully Bunches5% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -7.7% search growth over the last 90 days.
600400Spike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bully-rings/trend)
## **Top bully rings search terms**
- **bully rings**10K/yr+20.3%10.5% conv. - **bully rings for dogs**10K/yr-26.3%12.0% conv. - **bully ring**3K/yr-19.9%10.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bully-rings/search-terms)
## **Top bully rings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$29K30%$43K40%$57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Redbarn Pet Products All-Natural 4 Bully Stick Rings for Dogs - Premium Grain-Free & Rawhide-Free Single Ingredient Long Lasting Low Odor Dental Treat for Chewers - 3 Count**Redbarn Pet Products**$26.96**4.5★614 rev](https://www.amazon.com/dp/B005DL7KEA) [2**Pawstruck All-Natural 4 Bully Stick Rings for Dogs - Rawhide-Free 100% Beef Single Ingredient Dental Chew Bones - Fully Digestible Low Odor - 3 Pack - Packaging May Vary**Pawstruck**$23.86**4.4★2,718 rev](https://www.amazon.com/dp/B012X33RX8) [3**Natural Farm Odor Free Bully Sticks Ring Shaped (3-4 Inch 10 Pack) - 100% Beef Chews for More Engagement & Fun Grass-Fed Non-GMO Fully Digestible - Best for Small & Medium Chewers**Natural Farm**$36.40**4.5★436 rev](https://www.amazon.com/dp/B08C8YSRPH) [4**Nature Gnaws Bully Stick Rings for Dogs (5 Count) - Long Lasting for Aggressive Chewers - Natural Beef Dog Chew Bones - Rawhide Free**Nature Gnaws**$24.89**4.3★166 rev](https://www.amazon.com/dp/B08Q8R718Z) [5**Pawstruck All-Natural 4 Bully Stick Rings for Dogs - Rawhide-Free 100% Beef Single Ingredient Dental Chew Bones - Fully Digestible Low Odor - 10 Count - Packaging May Vary**Pawstruck**$65.30**4.4★2,718 rev](https://www.amazon.com/dp/B00KCE0SY2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bully Bunches All Natural Bully Stick Rings - Odour Free Rawhide Free Chemical Free - Long Lasting Beef Dog Chews - Fully Digestible Treat Pack of 8 (Small Bully Stick Rings)**Bully Bunches**$29.06**33 rev4mo ago](https://www.amazon.com/dp/B0GPGVVW9V) [**Pupford Bully Stick Rings for Puppies & Dogs Long-Lasting Beef Dog Chew Treats 3 Pack**Pupford**$29.93**69 rev1y ago](https://www.amazon.com/dp/B0DVDN513J) [**Pupford Bully Stick Rings for Puppies & Dogs Long-Lasting Beef Dog Chew Treats 8 Pack**Pupford**$59.64**69 rev1y ago](https://www.amazon.com/dp/B0DVDCG23N) [**Natural Farm Odor Free Bully Sticks Ring Shaped (3-4 Inch 10 Pack) - 100% Beef Chews for More Engagement & Fun Grass-Fed Non-GMO Fully Digestible - Best for Small & Medium Chewers**Natural Farm**$36.40**436 rev5y ago](https://www.amazon.com/dp/B08C8YSRPH) [**hotspot pets Bully Stick Rings for Dogs (5 Pack) 4 Inch Circles- Premium All Natural Long Lasting Beef Pizzle Dog Chew Treats - Low Odor Grain Free Fully Digestible Rawhide Alternative Chews**hotspot pets**$23.86**768 rev5y ago](https://www.amazon.com/dp/B0992KMHB5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bully Bunches All Natural Bully Stick Rings - Odour Free Rawhide Free Chemical Free - Long Lasting Beef Dog Chews - Fully Digestible Treat Pack of 8 (Small Bully Stick Rings)**Bully Bunches**$29.06**4.6★**▲ 367%**](https://www.amazon.com/dp/B0GPGVVW9V) [**Nature Gnaws Bully Stick Springs for Dogs 7-8 (6 Count) - Long Lasting for Aggressive Chewers - Natural Curly Beef Dog Chew Bones - Rawhide Free**Nature Gnaws**$19.68**4.3★**▲ 33%**](https://www.amazon.com/dp/B092MX4Z5P) [**Redbarn Pet Products All-Natural 4 Bully Stick Rings for Dogs - Premium Grain-Free & Rawhide-Free Single Ingredient Long Lasting Low Odor Dental Treat for Chewers - 3 Count**Redbarn Pet Products**$26.96**4.5★**▲ 20%**](https://www.amazon.com/dp/B005DL7KEA) [**Pawstruck All-Natural 4 Bully Stick Rings for Dogs - Rawhide-Free 100% Beef Single Ingredient Dental Chew Bones - Fully Digestible Low Odor - Bulk 25 Pack - Packaging May Vary**Pawstruck**$130.44**4.4★**▲ 15%**](https://www.amazon.com/dp/B00KCE0UMC) [**Pupford Bully Stick Rings for Puppies & Dogs Long-Lasting Beef Dog Chew Treats 8 Pack**Pupford**$59.64**3.5★**— 7%**](https://www.amazon.com/dp/B0DVDCG23N)
**~~View all trending →~~**
## **What buyers say about bully rings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**37%
*“there very pet friendly”*
**Ease Of Chewing/Swallowing**11%
*“Good for teething”*
**Fun/Entertainment Experience**9%
*“My dogs enjoy these”*
**Quality-Overall**6%
*“Excellent product”*
**Taste-Overall**6%
*“Good Snack Food”*
**Durability**5%
*“Durable”*
**Size-Overall**4%
*“perfect size”*
**Flavor**3%
*“Delicious Bone”*
**Soothing/Teething**3%
*“This product calms my teething puppy”*
**Smell**2%
*“Low smell”*
### **What buyers complain about **
**Ease Of Chewing/Swallowing**13%
*“Not for Seriously Aggressive Chewers”*
**Durability**11%
*“Breaks into pieces too easily”*
**Value For Money**10%
*“I know they are not cheap”*
**Thickness**10%
*“The ones I always got were much thinner”*
**Smell**9%
*“They stink”*
**Indigestion**8%
*“Made my puppy have diarrhea”*
**Size-Overall**6%
*“Not for small breed puppies”*
**Allergies**5%
*“She's all black and super fluffy, so even though we were with her it still took her itching at her head for us to realize something was wrong”*
**Hard Feel**3%
*“there very hard”*
**Strength**2%
*“Breaks into pieces too easily”*
### **Top return reasons **
**Size-Overall**25%
**Value For Money**17%
**Defective Material/Parts**11%
**Smell**11%
**Advertised Vs Actual Product**8%
**Escape Proof**6%
**Functionality-Overall**6%
**Ease Of Cleaning**6%
**Quality-Overall**6%
**Thin**6%
## **Common questions**
- **Is bully rings profitable to sell on Amazon United States?**
- The niche generates $144K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the bully rings niche?**
- 8 brands and 16 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in bully rings?**
- Top complaints mined from reviews: Ease Of Chewing/Swallowing, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for bully rings peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the bully rings niche?**
- Listings span $7.67–$130.44; the average listing price is $39.76 (sweet spot $15–$100). The average incumbent carries 3,944 reviews — the moat a new listing must climb.
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