---
title: "Bully Bunches — $456K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bully-bunches"
last_updated: "2026-07-22T21:30:24.797Z"
locale: en
meta:
description: "Niche score 51/100 · $456K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $456K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bully Bunches — $456K/yr Amazon US Niche (2026) - Flapen"
---
# **bully bunches**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 58Growth 20Conversion 95Competition 39Returns 100Price range 83Avg price 95Brand share 0Review moat 36Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$36.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.50–$107.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$456K**
$456K/yr · 106K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,927.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bully bunches is a $456K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bully bunches market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$451K–$541K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#163**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **44%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Cadet86% - Generic9% - Mighty Paw5%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -9.3% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bully-bunches/trend)
## **Top bully bunches search terms**
- **cadet bully sticks**57K/yr-9.6%8.7% conv. - **cadet bully sticks for large dogs**13K/yr-16.5%9.4% conv. - **toro bully hide chews 12 pack**8K/yr+9.2%7.2% conv. - **cadet toro bully hide chews 12 pack**4K/yr-0.5%7.5% conv. - **bully sticks cadet**4K/yr-4.1%9.1% conv. - **toro bully hide chews**4K/yr-13.5%4.1% conv. - **bully hide chews**3K/yr+18.6%3.6% conv. - **cadet bully sticks for small dogs**3K/yr-26.5%12.0% conv. - **cadet bully sticks for medium dogs**3K/yr+10.2%6.5% conv. - **toro bully sticks**4K/yr-35.5%4.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bully-bunches/search-terms)
## **Top bully bunches products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$23K10%$46K15%$68K20%$91K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cadet Bully Sticks for Large Dogs All-Natural Beef Pizzle Rawhide-Free Long-Lasting Dog Chews for Aggressive Chewers 10 Count**Cadet**$40.60**4.4★334 rev](https://www.amazon.com/dp/B0CQRXSZ8X) [2**Cadet Bully Sticks for Small Dogs All-Natural Beef Pizzle High Protein Low Fat Long-Lasting Grain & Rawhide-Free Dog Chews for Aggressive Chewers Small (12 Ounce)**Cadet**$33.48**4.4★9,215 rev](https://www.amazon.com/dp/B07SNGL8S1) [3**Cadet Bully Sticks for Small Dogs All-Natural Beef Pizzle Rawhide-Free Long-Lasting Dog Chews for Aggressive Chewers 1 Pound**Cadet**$40.80**4.4★9,215 rev](https://www.amazon.com/dp/B08DDVRHPT) [4**Cadet Bully Hide Sticks for Large Dogs All-Natural Beef Pizzle High Protein Low Fat Long-Lasting Grain & Rawhide-Free Dog Chews for Aggressive Chewers Large (8 Count)**Cadet**$25.39**4.5★701 rev](https://www.amazon.com/dp/B0CJWF1JSP) [5**Cadet Bully Hide Sticks for Large Dogs All-Natural Beef Pizzle Limited-Ingredient Long-Lasting Dog Chews for Aggressive Chewers 7 Count**Cadet**$22.67**4.5★701 rev](https://www.amazon.com/dp/B0C384BKP1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Toro Bully Sticks All-Natural Dog Chews 12 Sticks (9~12/Stick)**Generic**$37.95**0 rev5mo ago](https://www.amazon.com/dp/B0GLXLHPLC) [**Cadet Bully Sticks for Large Dogs All-Natural Beef Pizzle Rawhide-Free Long-Lasting Dog Chews for Aggressive Chewers 10 Count**Cadet**$40.60**334 rev2y ago](https://www.amazon.com/dp/B0CQRXSZ8X) [**Cadet Bully Sticks for Dogs - Long-Lasting Dog Chews - All-Natural Premium Dog Treats Promotes Dental Health**Cadet**$16.83**334 rev2y ago](https://www.amazon.com/dp/B0CQRZ3YV4) [**Cadet Bully Hide Sticks for Large Dogs All-Natural Beef Pizzle High Protein Low Fat Long-Lasting Grain & Rawhide-Free Dog Chews for Aggressive Chewers Large (8 Count)**Cadet**$25.39**701 rev2y ago](https://www.amazon.com/dp/B0CJWF1JSP) [**Cadet Bully Hide Sticks for Small Dogs All-Natural Beef Pizzle Limited-Ingredient Long-Lasting Dog Chews for Aggressive Chewers 9 Count**Cadet**$16.66**531 rev3y ago](https://www.amazon.com/dp/B0C6YR4MR8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cadet Toro Bully Hide Sticks 9-12 (Pack of 12) All-Natural Dog Chews**Generic**$39.12**5.0★**▲ 310%**](https://www.amazon.com/dp/B0H3QFFG5X) [**Premium Toro Bully Sticks All-Natural Dog Chews 12 Sticks (9~12/Stick)**Generic**$37.95**0.0★**▲ 239%**](https://www.amazon.com/dp/B0GLXLHPLC) [**Cadet Toro Bully Hide Sticks 9-12 (Pack of 12) All-Natural Dog Chews**Generic**$39.19**5.0★**▲ 116%**](https://www.amazon.com/dp/B0G6HW2F9W) [**Cadet Bully Sticks for Small Dogs All-Natural Beef Pizzle Long-Lasting Rawhide Free Dog Treats for Aggressive Chewers 4 Count**Cadet**$8.50**4.4★**▲ 79%**](https://www.amazon.com/dp/B076YMGGLB) [**Cadet Bully Sticks for Large Dogs All-Natural Beef Pizzle Rawhide-Free Long-Lasting Dog Chews for Aggressive Chewers 10 Count**Cadet**$40.60**4.4★**▲ 54%**](https://www.amazon.com/dp/B0CQRXSZ8X)
**~~View all trending →~~**
## **What buyers say about bully bunches**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**40%
*“My dogs enjoy them”*
**Durability**10%
*“The description on the bag says long lasting”*
**Quality-Overall**9%
*“Excellent product quality”*
**Ease Of Chewing/Swallowing**7%
*“Great for aggressive chewers”*
**Value For Money**6%
*“Good price”*
**Smell**5%
*“No odor”*
**Fun/Entertainment Experience**4%
*“keep her entertained”*
**Taste-Overall**3%
*“Dogs love the taste”*
**Size-Overall**1%
*“really good size as well”*
**Ease Of Use**1%
*“always easy and dogs love”*
### **What buyers complain about **
**Smell**14%
*“Bad smell”*
**Value For Money**13%
*“not worth the price IMO”*
**Size-Overall**12%
*“Sizes getting smaller”*
**Thickness**11%
*“Maybe need thicker ones”*
**Durability**5%
*“They don't last very long, either”*
**Indigestion**5%
*“Gave my dog horrible diarrhea”*
**Advertised Vs Actual Product**4%
*“this product is incredibly misleading”*
**Quality-Overall**4%
*“This last bag was terrible quality”*
**Ease Of Chewing/Swallowing**4%
*“Not for my aggressive chewer”*
**Texture/Consistency-Overall**1%
*“A little consistency goes a long way”*
### **Top return reasons **
**Size-Overall**54%
**Smell**15%
**Value For Money**8%
**Indigestion**5%
**Ease Of Chewing/Swallowing**5%
**Defective Material/Parts**4%
**Adhesion/Stickiness**3%
**Thickness**3%
**Strength**1%
**Durability**1%
## **Common questions**
- **Is bully bunches profitable to sell on Amazon United States?**
- The niche generates $456K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the bully bunches niche?**
- 3 brands and 79 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bully bunches?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for bully bunches peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the bully bunches niche?**
- Listings span $8.50–$107.86; the average listing price is $36.05 (sweet spot $15–$100). The average incumbent carries 2,928 reviews — the moat a new listing must climb.
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