---
title: "Bully Bones — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bully-bones"
last_updated: "2026-08-05T21:28:09.865Z"
locale: en
meta:
description: "Niche score 48/100 · $83K/yr market · 87K searches/yr · $10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $83K/yr market · 87K searches/yr · $10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bully Bones — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **bully bones**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 18Conversion 83Competition 76Returns 97Price range 52Avg price 38Brand share 0Review moat 25Quality gap 72
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.17–$27.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.61**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,850.18**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$83K**
$83K/yr · 87K searches
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bully bones is a $83K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bully bones market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$85K–$106K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#356**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **66%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**4 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 82%
**Open market**
**0%**
- SPOT78% - Bullibone20% - Ethical Pet1% - Ethical Pet Products1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bully-bones/trend)
## **Top bully bones search terms**
- **bullibone**21K/yr-3.8%4.9% conv. - **bam bones for dogs**15K/yr-13.4%7.7% conv. - **bambones for dogs**9K/yr-3.3%8.5% conv. - **bam bones**11K/yr-9.5%5.9% conv. - **bambone**5K/yr-9.8%9.7% conv. - **bamboo bones for dogs**4K/yr-10.0%8.3% conv. - **bam bone**4K/yr-4.4%7.9% conv. - **bambones**3K/yr+8.2%4.5% conv. - **bamboo dog bone**2K/yr-20.7%8.6% conv. - **bam bones for dogs large**2K/yr-16.6%6.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bully-bones/search-terms)
## **Top bully bones products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SPOT Bam-Bones Plus T Bone Bamboo Fiber & Nylon Dog Chew Toy for Moderate to Aggressive Chewers Durable & Non-Splintering Long Lasting Beef Flavor Toy for Dogs & Puppies Under 30 lbs 4 in**SPOT**$4.39**4.5★10,651 rev](https://www.amazon.com/dp/B07S1CNC8T) [2**SPOT Bam-Bones Plus T-Bone Dog Chew Toy Bamboo Fiber & Nylon Chicken Flavor Durable Non-Splintering Chew for Moderate to Aggressive Chewers Dogs 30-60 lbs 6 Inch**SPOT**$6.46**4.5★10,651 rev](https://www.amazon.com/dp/B07RX8CP2V) [3**SPOT Bam-Bones Wishbone Dog Chew Toy Bamboo Fiber Blend Non-Splintering Durable Chew for Light to Moderate Chewers Adult Dogs & Teething Puppies 1030 lbs Bacon Flavor 5.25 in**SPOT**$5.66**4.3★1,442 rev](https://www.amazon.com/dp/B0798FD9PJ) [4**Bullibone Nylon Dog Chew Toy for Aggressive Chewers - Dental Hygiene Bone with Bacon Flavor Durable Tough Chew Toys for Small Dogs Indestructible Dog Bone - 3 Pack**Bullibone**$20.79**4.3★11,249 rev](https://www.amazon.com/dp/B073R4XB17) [5**SPOT Bam-Bones Plus Branch -Bamboo Fiber & Nylon Durable Long Lasting Dog Chew for Aggressive Chewers Great Toy for Adult Dogs & Teething Puppies Under 60lbs Non-Splintering 5.75in Beef Flavor**SPOT**$4.15**4.3★7,553 rev](https://www.amazon.com/dp/B0842X3SFL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SPOT Bam-Bones Plus Toothbrush Dog Chew Toy 2-Pack for Small Dogs 10-30 lbs Bamboo & Nylon Dental Chew with Mint & Baking Soda T-Bone for Moderate to Heavy Chewers 4 Inch**SPOT**$8.21**52 rev5mo ago](https://www.amazon.com/dp/B0GLHZ3R76) [**Bullibone Mystery Pack Dog Chew Toys for Aggressive Chewers Small Breed 3 Pack**Bullibone**$11.92**506 rev5mo ago](https://www.amazon.com/dp/B0GJW9VG92) [**SPOT Bambones Naturals Wishbone Dog Chews 5 Inch Plant-Based Cassava & Collagen Chews for Medium Dogs 15-35 lbs Low-Calorie Highly Digestible Chicken Flavor All Natural Ingredients 2-Pack**SPOT**$7.21**7 rev1y ago](https://www.amazon.com/dp/B0FBKZNCCZ) [**SPOT Bam-Bones Plus Tripod Bamboo Fiber & Nylon Dog Chew Durable for Moderate to Aggressive Chewers Non-Splintering for Adult Dogs & Teething Puppies Under 50lbs 5inch Bison Flavor**SPOT**$7.63**11 rev1y ago](https://www.amazon.com/dp/B0FBKV9BYK) [**SPOT Bam-Bones Plus T Bone - Bamboo Fiber & Nylon Durable Long Lasting Dog Chew for Aggressive Chewers Toy for Dogs & Puppies Under 60lbs Non-Splintering 6in Allergen Free Peanut Butter Flavor**SPOT**$6.96**10,651 rev5y ago](https://www.amazon.com/dp/B08Y765CJX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bullibone Mystery Pack Dog Chew Toys for Aggressive Chewers Small Breed 3 Pack**Bullibone**$11.92**4.2★**▲ 398%**](https://www.amazon.com/dp/B0GJW9VG92) [**SPOT Bam-Bones Plus Toothbrush Dog Chew Toy 2-Pack for Small Dogs 10-30 lbs Bamboo & Nylon Dental Chew with Mint & Baking Soda T-Bone for Moderate to Heavy Chewers 4 Inch**SPOT**$8.21**4.4★**▲ 378%**](https://www.amazon.com/dp/B0GLHZ3R76) [**SPOT Bambones Naturals Wishbone Dog Chews 5 Inch Plant-Based Cassava & Collagen Chews for Medium Dogs 15-35 lbs Low-Calorie Highly Digestible Chicken Flavor All Natural Ingredients 2-Pack**SPOT**$7.21**3.4★**▲ 264%**](https://www.amazon.com/dp/B0FBKZNCCZ) [**SPOT Bam-Bones Wishbone Dog Chew Toy Bamboo Fiber Blend Non-Splintering Durable Chew for Light to Moderate Chewers Adult Dogs & Teething Puppies 1030 lbs Bacon Flavor 5.25 in**SPOT**$5.66**4.3★**▲ 174%**](https://www.amazon.com/dp/B0798FD9PJ) [**SPOT Bam-Bones Plus Tripod Bamboo Fiber & Nylon Dog Chew Durable for Moderate to Aggressive Chewers Non-Splintering for Adult Dogs & Teething Puppies Under 50lbs 5inch Bison Flavor**SPOT**$7.63**4.1★**▲ 160%**](https://www.amazon.com/dp/B0FBKV9BYK)
**~~View all trending →~~**
## **What buyers say about bully bones**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**33%
*“Dog loves it”*
**Ease Of Chewing/Swallowing**17%
*“Favorite chew”*
**Durability**12%
*“They are durable and long lasting”*
**Fun/Entertainment Experience**8%
*“Favorite toy”*
**Quality-Overall**5%
*“Excellent product”*
**Value For Money**4%
*“Worth every penny”*
**Size-Overall**3%
*“their good size”*
**Smell**2%
*“No smells or odors with this bone as it will last a long time”*
**Advertised Vs Actual Product**1%
*“This product is as advertised”*
**Ease Of Use**1%
*“Simple a great treat”*
### **What buyers complain about **
**Durability**18%
*“Did not last a week”*
**Ease Of Chewing/Swallowing**15%
*“Not for aggressive chewers”*
**Hard Feel**10%
*“Extremely hard material”*
**Size-Overall**10%
*“not for small to medium”*
**Indigestion**6%
*“Vomiting 🤢 and diarrhea”*
**Smell**6%
*“smells funny”*
**Value For Money**4%
*“it was very expensive”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Sharpness**3%
*“the edges are very sharp”*
**Material Quality**3%
*“Nylon chew is plastic”*
### **Top return reasons **
**Size-Overall**57%
**Hard Feel**7%
**Advertised Vs Actual Product**7%
**Smell**4%
**Flavor**4%
**Material Quality**4%
**Durability**3%
**Ease Of Chewing/Swallowing**3%
**Defective Material/Parts**2%
**Value For Money**2%
## **Common questions**
- **Is bully bones profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the bully bones niche?**
- 4 brands and 56 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bully bones?**
- Top complaints mined from reviews: Durability, Ease Of Chewing/Swallowing, Hard Feel. The return rate is 0.5%.
- **When does demand for bully bones peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the bully bones niche?**
- Listings span $3.17–$27.61; the average listing price is $10.61 (sweet spot $15–$100). The average incumbent carries 4,850 reviews — the moat a new listing must climb.
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