---
title: "Bully Bites — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bully-bites"
last_updated: "2026-07-21T17:36:51.983Z"
locale: en
meta:
description: "Niche score 60/100 · $55K/yr market · 28K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $55K/yr market · 28K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bully Bites — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **bully bites**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 14Growth 37Conversion 78Competition 85Returns 100Price range 84Avg price 95Brand share 26Review moat 46Quality gap 77
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$24.88**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Great****$4.00–$82.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,862.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$55K**
$55K/yr · 28K searches
According to Flapen's Amazon United States niche tracking, bully bites is a $55K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bully bites market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$75K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 68%
**Open market**
**8%**
- Jack&Pup73% - Pawstruck6% - Big Lu4% - Best Bully Sticks3% - Amazing Dog Treats3% - Redbarn Pet Products2% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +9.3% search growth over the last 90 days.
1K800Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bully-bites/trend)
## **Top bully bites search terms**
- **jack and pup**11K/yr+34.3%6.7% conv. - **bully bites**8K/yr-8.5%10.8% conv. - **jack & pup**3K/yr+18.3%5.4% conv. - **jack and pup dog treats**3K/yr-9.3%8.1% conv. - **bully bites for dogs**3K/yr-16.4%9.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bully-bites/search-terms)
## **Top bully bites products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 57 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jack&Pup Bully Bites (2 lb) Small Bully Sticks for Small Dogs 1-3 Inch Long-Lasting Chews for Puppies Seniors & Small Dogs**Jack&Pup**$26.87**4.3★2,172 rev](https://www.amazon.com/dp/B073PLXHWB) [2**Jack&Pup 6 Inch Bully Sticks for Dogs (5 Pack) Extra Thick Long Lasting Dog Chews Single Ingredient 100% Beef Bully Sticks for Large Dogs**Jack&Pup**$19.95**4.4★11,831 rev](https://www.amazon.com/dp/B074TRT5C8) [3**Pawstruck Natural 14 Bully Stick Bites for Small Dogs and Puppies Single Ingredient Digestible Rawhide-Free High-Protein Chew Treat Bones 8 oz Bag Packaging May Vary**Pawstruck**$12.35**4.3★1,573 rev](https://www.amazon.com/dp/B09437X2QN) [4**Jack&Pup Beef Bones (10 Pack) Knee Cap for Dogs Long Lasting Natural Dog Bones Beef Bone Knee Caps for Large Dogs**Jack&Pup**$21.92**4.4★1,205 rev](https://www.amazon.com/dp/B07WZWRWB2) [5**Jack&Pup Dried Chicken Feet Dog Treats | 100% Natural Fully Digestible Dehydrated Chicken Feet for Dogs High Protein Joint Support (20 Pack) Economical Alternative to Duck Foot and Pig Ears**Jack&Pup**$15.96**4.3★880 rev](https://www.amazon.com/dp/B08QV51XJ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jack&Pup Bully Bites for Dogs (1 lb. Bag) Small Bully Sticks for Small Dogs 1-3 Inch Dog Chews for Puppies Seniors and Smaller Dogs**Jack&Pup**$17.23**2,172 rev6mo ago](https://www.amazon.com/dp/B0GCBHH6WB) [**Grillerz Bully Bits 1/2 lb Bag 8 oz All Natural Dog Treat for All Breeds Dog Chew for Healthy Teeth**Grillerz**$10.83**53 rev1y ago](https://www.amazon.com/dp/B0F45QR6MR) [**Jack&Pup Just Sweet Potato Chews for Dogs | Single Ingredient Hypoallergenic Dog Treats | Nutritious Flavorful and All Natural Sweet Potato Dog Treats Low Fat Low Calorie Dogs Treat (14oz)**Jack&Pup**$17.86**37 rev1y ago](https://www.amazon.com/dp/B0DH938K9W) [**Jack&Pup 6 Bully Twists | Odor Free Bully Sticks for Dogs | Single Ingredient Dog Chew Sticks for Light Chewers | All Dog Breeds (25 Ct)**Jack&Pup**$29.74**16 rev1y ago](https://www.amazon.com/dp/B0DCD662B3) [**Big Lu - 2-4 Bully and Braided Bites Variety Bag - 1 lb of 100% Grass-Fed Beef Chews for All Dogs Natural Fully Digestible Long-Lasting Treats**Big Lu**$19.15**128 rev2y ago](https://www.amazon.com/dp/B0CYHP1F4R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Redbarn Bully Bites Dog Treat All-Natural Single-Ingredient Rawhide-Alternative Beef Chew 10-Ounce Bag (Case of 12)**Redbarn Pet Products**$82.25**4.4★**▲ 281%**](https://www.amazon.com/dp/B07G9PN1WK) [**Jack&Pup 12 Beef Trachea for Dogs | All Natural Single Ingredient Dog Treat Dog Trachea Chews | Savory and Fun Treat for Dogs (6 Pack)**Jack&Pup**$14.12**4.5★**▲ 174%**](https://www.amazon.com/dp/B08QW8XQJS) [**Jack&Pup Bully Bites for Dogs (1 lb. Bag) Small Bully Sticks for Small Dogs 1-3 Inch Dog Chews for Puppies Seniors and Smaller Dogs**Jack&Pup**$17.23**4.3★**▲ 164%**](https://www.amazon.com/dp/B0GCBHH6WB) [**Redbarn Pet Products All-Natural 3-5 Bully Bites Small Chew Sticks for Dogs & Puppies - Premium Grain-Free & Rawhide-Free Single Ingredient Dental Treat - 10 oz Bag**Redbarn Pet Products**$15.81**4.4★**▲ 137%**](https://www.amazon.com/dp/B07G9MRZT6) [**Jack&Pup Beef Bones Knee Cap for Dogs Long Lasting Natural Dog Bones Beef Bone Knee Caps for Large Dogs. (2 Pack)**Jack&Pup**$4.00**4.4★**▲ 115%**](https://www.amazon.com/dp/B0DM9NZHFB)
**~~View all trending →~~**
## **What buyers say about bully bites**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**36%
*“Dog loves it”*
**Ease Of Chewing/Swallowing**10%
*“Great chews”*
**Size-Overall**8%
*“Good size”*
**Durability**6%
*“Long lasting for my puppy”*
**Quality-Overall**6%
*“Long lasting, good quality”*
**Value For Money**6%
*“Decent price”*
**Taste-Overall**5%
*“FAVORITE TREAT”*
**Fun/Entertainment Experience**4%
*“keeping her entertained”*
**Smell**2%
*“Furthermore, they don't have a strong odor”*
**Ingredients-Overall**1%
*“Perfect ingredients, great price”*
### **What buyers complain about **
**Smell**14%
*“Smells bad”*
**Size-Overall**13%
*“Very big”*
**Durability**10%
*“Broke in half with in 5 minutes”*
**Value For Money**10%
*“Price is a bit much”*
**Advertised Vs Actual Product**5%
*“the package does not match the picture”*
**Ease Of Chewing/Swallowing**5%
*“not for super chewers”*
**Quality-Overall**4%
*“Quality is terrible”*
**Hard Feel**4%
*“hard for small dogs”*
**Thickness**3%
*“not near as thick as the brand I usually order”*
**Indigestion**3%
*“Gave my dog diarrhea”*
### **Top return reasons **
**Size-Overall**48%
**Smell**10%
**Advertised Vs Actual Product**9%
**Sharpness**5%
**Quality-Overall**5%
**Hard Feel**5%
**Moist/Dry**3%
**Thickness**3%
**Flavor**2%
**Value For Money**2%
## **Common questions**
- **Is bully bites profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 57 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the bully bites niche?**
- 11 brands and 14 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in bully bites?**
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.0%.
- **When does demand for bully bites peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the bully bites niche?**
- Listings span $4.00–$82.25; the average listing price is $24.88 (sweet spot $15–$100). The average incumbent carries 1,863 reviews — the moat a new listing must climb.
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