---
title: "Bone It Up Dog Treat Making Kit — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bone-it-up-dog-treat-making-kit"
last_updated: "2026-07-21T22:03:26.921Z"
locale: en
meta:
description: "Niche score 34/100 · $17K/yr market · 15K searches/yr · $19.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $17K/yr market · 15K searches/yr · $19.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bone It Up Dog Treat Making Kit — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **bone it up dog treat making kit**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 16Conversion 65Competition 5Returns 94Price range 64Avg price 85Brand share 8Review moat 62Quality gap 27
**Returns**
**Great****1.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$19.14**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.66–$29.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,006.43**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$17K**
$17K/yr · 15K searches
According to Flapen's Amazon United States niche tracking, bone it up dog treat making kit is a $17K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bone it up dog treat making kit market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$10K–$14K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#1,537**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**22**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- BoneItUp51% - RUGVOMWM31% - King Arthur7% - DASH5% - ZOKLU4% - YIGWANG3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bone-it-up-dog-treat-making-kit/trend)
## **Top bone it up dog treat making kit search terms**
- **dog treat making kit**6K/yr-18.6%3.1% conv. - **dog treat kit**3K/yr-14.9%2.6% conv. - **bone it up dog treat making kit**3K/yr+17.2%5.0% conv. - **homemade dog treats kit**2K/yr-48.5%3.0% conv. - **bone it up**754/yr-1.8%5.6% conv. - **boneitup homemade dog treats kit**395/yr+25.5%6.8% conv. - **bone it up homemade dog treats kit**26/yr+16.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bone-it-up-dog-treat-making-kit/search-terms)
## **Top bone it up dog treat making kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$5K45%$8K60%$10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BoneItUp Dog Treat Making Kit All-in-One DIY Cookie Set with Reusable 4 Silicone Dog Treat Molds 3 Cutters 10 Recipes & Gift Bags Make Healthy Homemade Treats for Dogs**BoneItUp**$29.64**4.6★766 rev](https://www.amazon.com/dp/B0B7966CJ1) [2**123 Pcs Homemade Dog Treat Molds & Cutters Including 2 Silicone Dog Molds 5+12 Cookie Cutters 4 Recipe Cards 50 Treat Bags & 50 Gold Twist Ties**RUGVOMWM**$23.37**4.7★485 rev](https://www.amazon.com/dp/B0CQ3S6G68) [3**King Arthur Dog Biscuit Mix Pumpkin & Apple Homemade Dog Treats 12oz**King Arthur**$9.59**4.6★607 rev](https://www.amazon.com/dp/B0B3NFZY1H) [4**RUGVOMWM Homemade Silicone Dog Treat Molds - Dog Treat Cookie Cutters - Dog Treat CRecipes Food Grade Silicone Molds for Candy and Dog Ice Cubs - Set of 15 Purple**RUGVOMWM**$23.71**4.7★81 rev](https://www.amazon.com/dp/B0CXHXKM1P) [5**Dash Express Dog Treat Maker - DIY Bone-Shaped Treats - Personalized Dog Gifts - Easy to Clean - 8 Bones White**DASH**$21.20**4.4★3,268 rev](https://www.amazon.com/dp/B08FCWX3ZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RUGVOMWM Homemade Silicone Dog Treat Molds - Dog Treat Cookie Cutters - Dog Treat CRecipes Food Grade Silicone Molds for Candy and Dog Ice Cubs - Set of 15 Purple**RUGVOMWM**$23.71**81 rev2y ago](https://www.amazon.com/dp/B0CXHXKM1P) [**123 Pcs Homemade Dog Treat Molds & Cutters Including 2 Silicone Dog Molds 5+12 Cookie Cutters 4 Recipe Cards 50 Treat Bags & 50 Gold Twist Ties**RUGVOMWM**$23.37**485 rev2y ago](https://www.amazon.com/dp/B0CQ3S6G68) [**BoneItUp Dog Treat Making Kit All-in-One DIY Cookie Set with Reusable 4 Silicone Dog Treat Molds 3 Cutters 10 Recipes & Gift Bags Make Healthy Homemade Treats for Dogs**BoneItUp**$29.64**766 rev3y ago](https://www.amazon.com/dp/B0B7966CJ1) [**King Arthur Dog Biscuit Mix Pumpkin & Apple Homemade Dog Treats 12oz**King Arthur**$9.59**607 rev4y ago](https://www.amazon.com/dp/B0B3NFZY1H) [**2 Pcs Dog Treat Molds Silicone Frozen Dog Treat Molds for Baking and Freezing with Bone & Puppy Paw Shapes Easy Release Non-Stick Molds for Peanut Butter Yogurt Broth Ice & Homemade Snacks**ZOKLU**$6.66**1,284 rev5y ago](https://www.amazon.com/dp/B01MRFI9CN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pcs Dog Treat Molds Silicone Frozen Dog Treat Molds for Baking and Freezing with Bone & Puppy Paw Shapes Easy Release Non-Stick Molds for Peanut Butter Yogurt Broth Ice & Homemade Snacks**ZOKLU**$6.66**4.6★**▲ 81%**](https://www.amazon.com/dp/B01MRFI9CN) [**YIGWANG 55 Pcs Dog Lovers Gifts Make Your Own Dog Treats Kit Including Bone Cookie Cutter and Silicone Molds Bags etc.**YIGWANG**$19.82**4.5★**▲ 32%**](https://www.amazon.com/dp/B08JVKF1RL) [**123 Pcs Homemade Dog Treat Molds & Cutters Including 2 Silicone Dog Molds 5+12 Cookie Cutters 4 Recipe Cards 50 Treat Bags & 50 Gold Twist Ties**RUGVOMWM**$23.37**4.7★**▲ 15%**](https://www.amazon.com/dp/B0CQ3S6G68) [**BoneItUp Dog Treat Making Kit All-in-One DIY Cookie Set with Reusable 4 Silicone Dog Treat Molds 3 Cutters 10 Recipes & Gift Bags Make Healthy Homemade Treats for Dogs**BoneItUp**$29.64**4.6★**— 3%**](https://www.amazon.com/dp/B0B7966CJ1) [**RUGVOMWM Homemade Silicone Dog Treat Molds - Dog Treat Cookie Cutters - Dog Treat CRecipes Food Grade Silicone Molds for Candy and Dog Ice Cubs - Set of 15 Purple**RUGVOMWM**$23.71**4.7★**▼ 21%**](https://www.amazon.com/dp/B0CXHXKM1P)
**~~View all trending →~~**
## **What buyers say about bone it up dog treat making kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**20%
*“Easy to use”*
**Quality-Overall**13%
*“it looks really well made”*
**Ease Of Cleaning**11%
*“clean up is a breeze”*
**Size-Overall**8%
*“perfect treat size”*
**Pet Friendly**6%
*“Dogs love this”*
**Fun/Entertainment Experience**5%
*“It was a fun family activity”*
**Baking**4%
*“Makes cute little treats”*
**Time Taken**3%
*“They freeze fast which works good at our house”*
**Gifting Purpose**3%
*“Perfect for gift”*
**Ingredients-Overall**3%
*“with the ingredients of pumpkin”*
### **What buyers complain about **
**Strength**15%
*“Kind of flimsy”*
**Size-Overall**14%
*“Smaller than expected”*
**Allergies**12%
*“I previously had a dachshund with multiple food allergies”*
**Durability**9%
*“all broke on me”*
**Product Condition**6%
*“I received a used one”*
**Color**6%
*“Only wish I could have gotten better colors”*
**Quality-Overall**6%
*“The quality of this is like a play dough”*
**Value For Money**6%
*“Overpriced mix”*
**Thickness**6%
*“very thin and floppy”*
**Ease Of Cleaning**6%
*“Cleaning is a night mare”*
### **Top return reasons **
**Size-Overall**52%
**Strength**9%
**Advertised Vs Actual Product**8%
**Value For Money**5%
**Quality-Overall**4%
**Heating**4%
**Functionality-Overall**3%
**Material Quality**2%
**Ease Of Cleaning**2%
**Leak-Proof**2%
## **Common questions**
- **Is bone it up dog treat making kit profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 7 tracked products. 90-day search growth is -18.3%. Flapen's verdict: Skip it (34/100).
- **How competitive is the bone it up dog treat making kit niche?**
- 6 brands and 22 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in bone it up dog treat making kit?**
- Top complaints mined from reviews: Strength, Size-Overall, Allergies. The return rate is 1.0%.
- **When does demand for bone it up dog treat making kit peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the bone it up dog treat making kit niche?**
- Listings span $6.66–$29.64; the average listing price is $19.14 (sweet spot $15–$100). The average incumbent carries 1,006 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)