---
title: "Bone Broth Powder for Dogs — $222K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bone-broth-powder-for-dogs"
last_updated: "2026-07-21T17:41:12.704Z"
locale: en
meta:
description: "Niche score 50/100 · $222K/yr market · 135K searches/yr · $20.58 avg price. Soft demand (-7.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $222K/yr market · 135K searches/yr · $20.58 avg price. Soft demand (-7.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bone Broth Powder for Dogs — $222K/yr Amazon US Niche (2026) - Flapen"
---
# **bone broth powder for dogs**
**Worth a look**
Shows low returns (0.0%), but soft demand (-7.9% this quarter) keeps it on the watch list.
Market size 42Growth 21Conversion 79Competition 24Returns 100Price range 76Avg price 89Brand share 31Review moat 47Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$20.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.23–$37.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,773.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$222K**
$222K/yr · 135K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bone broth powder for dogs is a $222K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bone broth powder for dogs market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$206K–$257K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**495**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**10%**
- Native Pet44% - The Honest Kitchen27% - Nature's Diet8% - Wild Acre4% - Zammex4% - Brutus Bone Broth3% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bone-broth-powder-for-dogs/trend)
## **Top bone broth powder for dogs search terms**
- **bone broth powder for dogs**34K/yr-3.2%5.1% conv. - **dog bone broth powder**22K/yr-3.2%7.4% conv. - **native pet bone broth**22K/yr-8.1%9.0% conv. - **honest kitchen bone broth for dogs**16K/yr-9.9%5.1% conv. - **bone broth for dogs powder**7K/yr-19.7%6.3% conv. - **native pet bone broth for dogs**6K/yr-9.1%10.1% conv. - **dog broth powder**6K/yr-11.5%8.8% conv. - **honest kitchen bone broth**4K/yr+1.8%10.6% conv. - **powdered bone broth for dogs**5K/yr-15.8%7.2% conv. - **the honest kitchen bone broth**5K/yr-21.0%9.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bone-broth-powder-for-dogs/search-terms)
## **Top bone broth powder for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$44K30%$66K40%$89K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Native Pet Bone Broth for Dogs - Made with Real Beef Bone Broth Dog Food Toppers for Picky Eaters - Provides Extra Hydration & Nutrition for Joint Strength Immunity & Heart Health-48 Scoops**Native Pet**$18.60**4.5★3,593 rev](https://www.amazon.com/dp/B08CRCFJVV) [2**The Honest Kitchen Human Grade Daily Boosts Instant Beef Bone Broth with Turmeric for Dogs 3.6 Ounces**The Honest Kitchen**$11.91**4.5★4,476 rev](https://www.amazon.com/dp/B07DFS64S8) [3**Native Pet Bone Broth for Dogs and Cats - Made with Real Beef Bone Broth Dog Food Toppers for Picky Eaters - Provides Extra Hydration & Nutrition for Joint Strength Immunity & Heart Health-96 Scoops**Native Pet**$32.41**4.5★3,593 rev](https://www.amazon.com/dp/B08CRVFZ2Y) [4**Native Pet Bone Broth for Dogs and Cats - Chicken Bone Broth Powder Dog Food Toppers for Picky Eaters - Provides Extra Nutrition for Joint Strength Immune Support & Heart Health - 48 Scoops**Native Pet**$23.59**4.4★3,093 rev](https://www.amazon.com/dp/B07N8HQDL5) [5**Natures Diet Pet Bone Broth Protein Powder with Pumpkin Fish Oil and Turmeric (Beef 16 oz = 159 Servings)**Nature's Diet**$19.88**4.3★1,091 rev](https://www.amazon.com/dp/B079P6PWMP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OKKBI Beef Bone Broth for Dogs - All-Natural Food Topper for Picky Eaters - Powder Supplement for Joint Health Digestion & Hydration 10.5oz**OKKÖBI**$12.35**194 rev11mo ago](https://www.amazon.com/dp/B0FLRVT5TY) [**Zammex Grass-Fed Beef Bone Broth Protein Powder for Dogs & Cats - Joint & Bone Support Gut Health & Immune Support Healthy Fur Enhancer Pet Food Topper for Dry & Wet Food 10.58oz**Zammex**$20.33**538 rev2y ago](https://www.amazon.com/dp/B0D6F8HNK3) [**Beef Organ Bone Broth Meal Topper for Dogs - 100% Grass Fed Veterinarian Approved Non-GMO by Brothhh - Supports Immunity Joint & Heart Health Vision & Vitality - No Fillers - Pet Supplement**brothhh**$24.83**136 rev2y ago](https://www.amazon.com/dp/B0D33R888D) [**Fidos Grass-Fed Beef Bone Broth for Dogs 7oz with 91% Protein - Picky Eaters Human Grade Bone Broth Powder for Dogs - Made in USA - No Preservatives - Supports Joints + Gut Health - 60 Scoops**Fido's**$20.68**463 rev2y ago](https://www.amazon.com/dp/B0CXR3NYVB) [**Wild Acre Premium Beef Bone Broth for Dogs High Protein + Collagen Enhanced with Mushroom Blend for Strong Bones Joint Flexibility Digestive Comfort and Immune Support - Natural Dog Food Topper**Wild Acre**$19.71**1,100 rev2y ago](https://www.amazon.com/dp/B0CMC3TSW2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beef Organ Bone Broth Meal Topper for Dogs - 100% Grass Fed Veterinarian Approved Non-GMO by Brothhh - Supports Immunity Joint & Heart Health Vision & Vitality - No Fillers - Pet Supplement**brothhh**$24.83**4.6★**▲ 83%**](https://www.amazon.com/dp/B0D33R888D) [**Stella & Chewys Human-Grade Grass-Fed Beef Bone Broth for Dogs - Joint & Gut Health Liquid Food Topper with Collagen & Turmeric 16 Fl Oz Resealable Pouch**Stella & Chewy's**$8.23**4.3★**▲ 47%**](https://www.amazon.com/dp/B0BJHDP1LP) [**Brutus Broth Dog Food Topper - Instant Bone Broth Powder for Adult Dogs - Supports Hip and Joint Function - Human-Grade Quality Serve Dry or Wet - Beef Flavor 3.5 oz (Pack of 1)**Brutus Bone Broth**$18.24**4.6★**▲ 43%**](https://www.amazon.com/dp/B093BYLDVM) [**Wild Acre Premium Beef Bone Broth for Dogs High Protein + Collagen Enhanced with Mushroom Blend for Strong Bones Joint Flexibility Digestive Comfort and Immune Support - Natural Dog Food Topper**Wild Acre**$19.71**4.5★**▲ 28%**](https://www.amazon.com/dp/B0CMC3TSW2) [**The Honest Kitchen Human Grade Bone Broth POUR OVERS Wet Toppers for Dogs (12 Pack) 5.5 oz - Beef Stew**The Honest Kitchen**$29.03**4.3★**▲ 19%**](https://www.amazon.com/dp/B07DFNP37Y)
**~~View all trending →~~**
## **What buyers say about bone broth powder for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**34%
*“Dog Approved”*
**Taste-Overall**11%
*“my dogs love the taste”*
**Quality-Overall**9%
*“High quality supplement”*
**Ease Of Use**8%
*“Very Convenient”*
**Value For Money**8%
*“Worth the money”*
**Ingredients-Overall**6%
*“Clean ingredients”*
**Flavor**4%
*“It adds more flavor”*
**Smell**3%
*“Theres no noticeable scent”*
**Moist/Dry**2%
*“Easy addition to dry food”*
**Fun/Entertainment Experience**1%
*“The added benefits make it worth it as well; she seems more playful and energized”*
### **What buyers complain about **
**Smell**30%
*“Bad smell”*
**Indigestion**13%
*“Causes diarrhea”*
**Taste-Overall**9%
*“for some reason didnt taste good to the dogs”*
**Value For Money**8%
*“Its a little pricey”*
**Flavor**4%
*“My dogs don't like the flavor”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Ease Of Use**2%
*“Difficult to use”*
**Size-Overall**2%
*“the scooper is significantly larger”*
**Quality-Overall**2%
*“then poor quality control”*
**Ingredients-Overall**2%
*“I personally no ginger recommend this product”*
### **Top return reasons **
**Smell**19%
**Size-Overall**10%
**Product Condition**8%
**Advertised Vs Actual Product**6%
**Taste-Overall**6%
**Leak-Proof**6%
**Ingredients-Overall**6%
**Moist/Dry**6%
**Value For Money**6%
**Indigestion**4%
## **Common questions**
- **Is bone broth powder for dogs profitable to sell on Amazon United States?**
- The niche generates $222K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bone broth powder for dogs niche?**
- 10 brands and 495 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in bone broth powder for dogs?**
- Top complaints mined from reviews: Smell, Indigestion, Taste-Overall. The return rate is 0.0%.
- **When does demand for bone broth powder for dogs peak?**
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the bone broth powder for dogs niche?**
- Listings span $8.23–$37.16; the average listing price is $20.58 (sweet spot $15–$100). The average incumbent carries 1,774 reviews — the moat a new listing must climb.
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