---
title: "Bone Broth for Dogs — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bone-broth-for-dogs"
last_updated: "2026-07-21T19:36:07.269Z"
locale: en
meta:
description: "Niche score 62/100 · $2.2M/yr market · 1.1M searches/yr · $20.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $2.2M/yr market · 1.1M searches/yr · $20.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Bone Broth for Dogs — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **bone broth for dogs**
**Launch it**
A $2.2M/yr market growing +3.6% this quarter with returns at 0.0% — clears our launch bar.
Market size 95Growth 30Conversion 88Competition 40Returns 100Price range 78Avg price 88Brand share 25Review moat 55Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 1.1M searches
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$20.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.96–$51.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,286.26**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bone broth for dogs is a $2.2M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 90% of demand. Verdict: Launch it — 62/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bone broth for dogs market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$2.0M–$2.5M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#17,058**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**549**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**6%**
- Brutus Bone Broth34% - Stella & Chewy's31% - Native Pet10% - The Honest Kitchen8% - Caru7% - Wild Acre4% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.
25K15KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bone-broth-for-dogs/trend)
## **Top bone broth for dogs search terms**
- **bone broth for dogs**420K/yr-0.9%8.6% conv. - **dog bone broth**179K/yr+4.0%9.5% conv. - **brutus bone broth for dogs**113K/yr+9.4%6.9% conv. - **dog broth**89K/yr+9.7%8.9% conv. - **broth for dogs**50K/yr-1.0%6.2% conv. - **beef broth for dogs**34K/yr+10.7%8.7% conv. - **beef bone broth for dogs**28K/yr+7.4%7.4% conv. - **brutus bone broth**29K/yr+11.5%5.5% conv. - **dog safe bone broth**23K/yr-16.4%9.1% conv. - **dog broth for dry food**23K/yr+6.1%5.4% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bone-broth-for-dogs/search-terms)
## **Top bone broth for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$224K20%$448K30%$673K40%$897K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stella & Chewys Human-Grade Grass-Fed Beef Bone Broth for Dogs - Joint & Gut Health Liquid Food Topper with Collagen & Turmeric 16 Fl Oz Resealable Pouch**Stella & Chewy's**$8.23**4.3★1,718 rev](https://www.amazon.com/dp/B0BJHDP1LP) [2**Brutus Bone Broth Liquid for Dogs | All Natural | Made in USA | Glucosamine & Chondroitin for Healthy Joints | Human Grade Ingredients | Hydrating Dog Food Topper Gravy & Treat (Beef & Pork)**Brutus Bone Broth**$20.15**4.6★439 rev](https://www.amazon.com/dp/B0D87MYJ3H) [3**Brutus Chicken Broth Liquid for Dogs - All Natural Chicken Bone Broth for Dogs with Chondroitin Glucosamine Turmeric -Human Grade Dog Food Toppers for Picky Eaters & Dry Food -Tasty & Nutritious**Brutus Bone Broth**$19.83**4.7★380 rev](https://www.amazon.com/dp/B0D87KQ1XL) [4**Native Pet Bone Broth for Dogs - Made with Real Beef Bone Broth Dog Food Toppers for Picky Eaters - Provides Extra Hydration & Nutrition for Joint Strength Immunity & Heart Health-48 Scoops**Native Pet**$18.60**4.5★3,593 rev](https://www.amazon.com/dp/B08CRCFJVV) [5**Caru - Daily Dish Beef Bone Broth - Meal Topper for Dogs & Cats - Supports Overall Pet Health - Pour-Over Broth for Wet/Dry Food - Human Grade Ingredients - Non-GMO - Made in USA - 17.6 oz - 1 Pack**Caru**$4.96**4.2★1,169 rev](https://www.amazon.com/dp/B086STRW3R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brutus Broth Beef Bone Broth for Dogs - Meal Topper with Glucosamine & Chondroitin | Beef Bone Broth 16.9 FL Oz | Hydrating Wet Dog Food Topper Supports Hips and Joints of Dogs Cats**Brutus Bone Broth**$6.64**26 rev1y ago](https://www.amazon.com/dp/B093BY497H) [**Brutus Broth Chicken Bone Broth for Dogs - Meal Topper with Glucosamine & Chondroitin | Liquid Chicken Bones Broth 16.9 FL Oz | Hydrating Wet Dog Food Topper Supports Hips and Joints of Dogs Cats**Brutus Bone Broth**$6.70**26 rev1y ago](https://www.amazon.com/dp/B093BXMZR3) [**Brutus Beef Bone Broth for Dogs - All Natural Dog Bone Broth with LiquidChondroitin Glucosamine & Turmeric - Human Grade Dog Food Toppers for Picky Eaters - Tasty & Nutritious 16.9oz (Pack of 6)**Brutus Bone Broth**$40.40**105 rev1y ago](https://www.amazon.com/dp/B0DXXTZTCB) [**Brutus Bone Broth Liquid for Dogs | All Natural | Made in USA | Glucosamine & Chondroitin for Healthy Joints | Human Grade Ingredients | Hydrating Dog Food Topper Gravy & Treat (Beef & Pork)**Brutus Bone Broth**$20.15**439 rev2y ago](https://www.amazon.com/dp/B0D87MYJ3H) [**Brutus Chicken Broth Liquid for Dogs - All Natural Chicken Bone Broth for Dogs with Chondroitin Glucosamine Turmeric -Human Grade Dog Food Toppers for Picky Eaters & Dry Food -Tasty & Nutritious**Brutus Bone Broth**$19.83**380 rev2y ago](https://www.amazon.com/dp/B0D87KQ1XL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brutus Broth Beef Bone Broth for Dogs - Meal Topper with Glucosamine & Chondroitin | Beef Bone Broth 16.9 FL Oz | Hydrating Wet Dog Food Topper Supports Hips and Joints of Dogs Cats**Brutus Bone Broth**$6.64**4.3★**▲ 104%**](https://www.amazon.com/dp/B093BY497H) [**Brutus Beef Bone Broth for Dogs - All Natural Dog Bone Broth with LiquidChondroitin Glucosamine & Turmeric - Human Grade Dog Food Toppers for Picky Eaters - Tasty & Nutritious 16.9oz (Pack of 6)**Brutus Bone Broth**$40.40**4.6★**▲ 76%**](https://www.amazon.com/dp/B0DXXTZTCB) [**Brutus Broth Chicken Bone Broth for Dogs - Meal Topper with Glucosamine & Chondroitin | Liquid Chicken Bones Broth 16.9 FL Oz | Hydrating Wet Dog Food Topper Supports Hips and Joints of Dogs Cats**Brutus Bone Broth**$6.70**4.3★**▲ 71%**](https://www.amazon.com/dp/B093BXMZR3) [**Brutus Chicken Broth Liquid for Dogs - All Natural Chicken Bone Broth for Dogs with Chondroitin Glucosamine Turmeric -Human Grade Dog Food Toppers for Picky Eaters & Dry Food -Tasty & Nutritious**Brutus Bone Broth**$19.83**4.7★**▲ 36%**](https://www.amazon.com/dp/B0D87KQ1XL) [**Brutus Broth Dog Food Topper - Instant Bone Broth Powder for Adult Dogs - Supports Hip and Joint Function - Human-Grade Quality Serve Dry or Wet - Beef Flavor 3.5 oz (Pack of 1)**Brutus Bone Broth**$18.24**4.6★**▲ 16%**](https://www.amazon.com/dp/B093BYLDVM)
**~~View all trending →~~**
## **What buyers say about bone broth for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**36%
*“Dogs enjoy it”*
**Quality-Overall**10%
*“Great quality, easy open container with scoop”*
**Taste-Overall**9%
*“Makes a great topper for taste variety”*
**Value For Money**7%
*“Worth the money”*
**Ingredients-Overall**6%
*“Clean ingredients”*
**Ease Of Use**6%
*“Very Convenient”*
**Flavor**5%
*“It adds more flavor”*
**Moist/Dry**4%
*“Great on dry food”*
**Smell**2%
*“Theres no noticeable scent”*
**Ease Of Chewing/Swallowing**1%
*“Its so easy to use just scoop it onto food”*
### **What buyers complain about **
**Smell**28%
*“Bad smell”*
**Indigestion**12%
*“Vomiting and diarrhea”*
**Value For Money**10%
*“Waste of money for me”*
**Taste-Overall**7%
*“Per my dog: it does not taste or smell good”*
**Flavor**4%
*“My dogs don't like the flavor”*
**Advertised Vs Actual Product**3%
*“Wrong Information”*
**Ease Of Use**2%
*“Difficult to use”*
**Quality-Overall**2%
*“then poor quality control”*
**Ingredients-Overall**2%
*“Ingredients changed”*
**Size-Overall**2%
*“the scooper is significantly larger”*
### **Top return reasons **
**Smell**16%
**Flavor**10%
**Ingredients-Overall**8%
**Taste-Overall**7%
**Size-Overall**7%
**Product Condition**7%
**Value For Money**5%
**Moist/Dry**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
## **Common questions**
- **Is bone broth for dogs profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 19 tracked products. 90-day search growth is +3.6%. Flapen's verdict: Launch it (62/100).
- **How competitive is the bone broth for dogs niche?**
- 10 brands and 549 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in bone broth for dogs?**
- Top complaints mined from reviews: Smell, Indigestion, Value For Money. The return rate is 0.0%.
- **When does demand for bone broth for dogs peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the bone broth for dogs niche?**
- Listings span $4.96–$51.07; the average listing price is $20.05 (sweet spot $15–$100). The average incumbent carries 1,286 reviews — the moat a new listing must climb.
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