---
title: "Blue Buffalo Lamb and Brown Rice — $492K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/blue-buffalo-lamb-and-brown-rice"
last_updated: "2026-07-21T22:11:08.698Z"
locale: en
meta:
description: "Niche score 60/100 · $492K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $492K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Buffalo Lamb and Brown Rice — $492K/yr Amazon US Niche (2026) - Flapen"
---
# **blue buffalo lamb and brown rice**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 20Conversion 87Competition 79Returns 100Price range 88Avg price 95Brand share 4Review moat 54Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$35.46**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.54–$72.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Market size**
**Good****$492K**
$492K/yr · 140K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,333.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blue buffalo lamb and brown rice is a $492K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue buffalo lamb and brown rice market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$355K–$443K**
- units × avg price
- **Launch success**
- **50%**
- 3 of 6 new (360d)
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#269**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **48%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**7 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 72%
**Open market**
**1%**
- Evanger's57% - Blue Buffalo38% - IAMS1% - Purina ONE1% - Natural Balance1% - Cesar1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -10.1% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/blue-buffalo-lamb-and-brown-rice/trend)
## **Top blue buffalo lamb and brown rice search terms**
- **evangers canned dog food**51K/yr-13.9%8.5% conv. - **lamb wet dog food**16K/yr+14.9%3.0% conv. - **evangers dog food**14K/yr-13.3%4.7% conv. - **blue buffalo dog food lamb**10K/yr-11.4%11.9% conv. - **blue buffalo lamb**8K/yr-0.1%10.5% conv. - **evangers wet dog food**10K/yr-25.5%6.4% conv. - **evangers**8K/yr-0.5%6.6% conv. - **blue buffalo lamb and brown rice**9K/yr-25.0%12.6% conv. - **lamb dog food wet**5K/yr+28.0%4.2% conv. - **blue buffalo lamb dog food**6K/yr-12.8%10.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/blue-buffalo-lamb-and-brown-rice/search-terms)
## **Top blue buffalo lamb and brown rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$15K6%$30K9%$44K12%$59K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 52 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Buffalo Life Protection Formula Lamb & Brown Rice Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscle Development Skin & Coat Health 5 lbs.**Blue Buffalo**$16.15**4.7★7,309 rev](https://www.amazon.com/dp/B09K8WRKFQ) [2**Blue Buffalo Life Protection Formula Lamb & Brown Rice Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscle Development Skin & Coat Health 30 lbs.**Blue Buffalo**$66.07**4.7★7,309 rev](https://www.amazon.com/dp/B000XZBXP8) [3**Evangers Heritage Classic Beef Dog Food 12 Count 12.5 oz Each Grain & Gluten Free Single-Source Protein Kosher Qualified & Endorsed by Chicago Rabbinical Council**Evanger's**$28.02**4.6★258 rev](https://www.amazon.com/dp/B000WFM7X6) [4**Evangers Heritage Classics for Dogs Variety Pack 2 Count Each 12.5 oz Beef & Bacon Beef with Chicken & Cooked Chicken Grain-Free Recipes Balanced & Nutritious**Evanger's**$23.98**4.2★3 rev](https://www.amazon.com/dp/B0DKK57B7Q) [5**Evangers Heritage Classic Lamb & Rice Dinner Dog Food 12 Count 12.5 oz Each Gluten & Grain Free Complete Balanced Diet for All Life Stages Wet Dog Food**Evanger's**$27.33**4.3★473 rev](https://www.amazon.com/dp/B008GCJTS8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Buffalo Life Protection Formula Natural Grain Free Adult Dry Dog Food with Lamb and Potatoes 11 lb. Bag**Blue Buffalo**$43.74**15 rev5mo ago](https://www.amazon.com/dp/B0GFGWMY78) [**Natural Balance Limited Ingredient Small Breed Grain-Free Wet Dog Food Cups - Rich Animal Protein Source - Balanced Nutrition - Free of Corn Soy & Wheat - 3.5 oz - Lamb & Brown Rice - 12 Pack**Natural Balance**$29.07**17 rev7mo ago](https://www.amazon.com/dp/B0G54S1FJF) [**Blue Buffalo Homestyle Recipe Senior 7+ Lamb and Vegetable Dinner Wet Dog Food for Senior 7+ Dogs Lamb Recipe 12.5 oz. Can (Pack of 12)**Blue Buffalo**$39.96**14 rev9mo ago](https://www.amazon.com/dp/B0FT5HNTRY) [**Blue Buffalo Homestyle Recipe Lamb Dinner with Garden Vegetables Natural Wet Dog Food for Adult Dogs Pat with Natural Ingredients Vitamins & Minerals 12.5-oz. Can (3 Count)**Blue Buffalo**$9.54**2,342 rev10mo ago](https://www.amazon.com/dp/B0FQK4SG2D) [**Evangers Heritage Classics for Dogs Variety Pack 2 Count Each 12.5 oz Beef & Bacon Beef with Chicken & Cooked Chicken Grain-Free Recipes Balanced & Nutritious**Evanger's**$23.98**3 rev12mo ago](https://www.amazon.com/dp/B0DKK57B7Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Evangers Heritage Classics for Dogs Variety Pack 6 Count 12.5 oz**Evanger's**$23.93**4.3★**▲ 336%**](https://www.amazon.com/dp/B0DKK4V2GT) [**Evangers Heritage Classics for Dogs Variety Pack 2 Count Each 12.5 oz Beef & Bacon Beef with Chicken & Cooked Chicken Grain-Free Recipes Balanced & Nutritious**Evanger's**$23.98**4.2★**▲ 331%**](https://www.amazon.com/dp/B0DKK57B7Q) [**Evangers Heritage Classics for Dogs Variety Pack 4 Count Each 12.5 oz Beef & Bacon Beef with Chicken & Cooked Chicken Grain-Free Recipes Nutrient-Rich & Balanced**Evanger's**$40.11**4.2★**▲ 314%**](https://www.amazon.com/dp/B0DKKM7RQV) [**Blue Buffalo Life Protection Formula Natural Grain Free Adult Dry Dog Food with Lamb and Potatoes 11 lb. Bag**Blue Buffalo**$43.74**4.4★**▲ 307%**](https://www.amazon.com/dp/B0GFGWMY78) [**Evangers Heritage Classics for Dogs Variety Pack 4 Count Each 12.5 oz Beef with Chicken & Liver Lamb & Rice Chicken & Rice Grain-Free Recipes Balanced & Nutritious**Evanger's**$40.90**4.2★**▲ 294%**](https://www.amazon.com/dp/B0DKK5RJ5H)
**~~View all trending →~~**
## **What buyers say about blue buffalo lamb and brown rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**36%
*“Dog loves it”*
**Quality-Overall**11%
*“Quality is superb”*
**Taste-Overall**8%
*“My dogs actually like the food”*
**Value For Money**7%
*“well worth the money”*
**Flavor**6%
*“Apparently has great flavor”*
**Ingredients-Overall**4%
*“ingredients are great”*
**Allergies**3%
*“Great for Allergies”*
**Smell**3%
*“gets very excited the second he smells the can crack open”*
**Moist/Dry**2%
*“it adds moisture too”*
**Ease Of Use**2%
*“is easy to use”*
### **What buyers complain about **
**Value For Money**18%
*“Its a bit too expensive”*
**Allergies**13%
*“They have food allergies. and are just picky jerks”*
**Indigestion**12%
*“some reason too long of diarrhea”*
**Advertised Vs Actual Product**6%
*“False advertising I definitely should have read the bag prior to purchase”*
**Smell**5%
*“it does have an odor to it”*
**Ingredients-Overall**4%
*“the second highest ingredient is chicken”*
**Stale/Rotten/Spoiled**3%
*“My batch was rancid”*
**Flavor**3%
*“Dog wasnt fond of flavor”*
**Quality-Overall**3%
*“Poor Quality Control”*
**Instructions/User Manual/Troubleshooting**2%
*“No feeding instructions or company info to call customer service”*
### **Top return reasons **
**Indigestion**24%
**Value For Money**18%
**Advertised Vs Actual Product**18%
**Flavor**12%
**Quality-Overall**6%
**Moist/Dry**6%
**Ease Of Chewing/Swallowing**6%
**Smell**6%
**Ingredients-Overall**6%
## **Common questions**
- **Is blue buffalo lamb and brown rice profitable to sell on Amazon United States?**
- The niche generates $492K/yr across 52 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the blue buffalo lamb and brown rice niche?**
- 7 brands and 82 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in blue buffalo lamb and brown rice?**
- Top complaints mined from reviews: Value For Money, Allergies, Indigestion. The return rate is 0.0%.
- **When does demand for blue buffalo lamb and brown rice peak?**
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the blue buffalo lamb and brown rice niche?**
- Listings span $9.54–$72.63; the average listing price is $35.46 (sweet spot $15–$100). The average incumbent carries 1,334 reviews — the moat a new listing must climb.
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