---
title: "Bite N Brush — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bite-n-brush"
last_updated: "2026-07-21T17:36:26.435Z"
locale: en
meta:
description: "Niche score 58/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bite N Brush — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **bite n brush**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 92Growth 0Conversion 97Competition 17Returns 100Price range 80Avg price 90Brand share 0Review moat 73Quality gap 96
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$1.9M**
$1.9M/yr · 599K searches
**Avg price**
**Great****$21.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.46–$34.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****563.82**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-53.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bite n brush is a $1.9M/yr Amazon United States market (599K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bite n brush market data**
- **Units sold / yr**
- **30K–40K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$630K–$840K**
- units × avg price
- **Launch success**
- **50%**
- 3 of 6 new (360d)
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#314**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **91%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- WOOF76% - Generic19% - Eternalyme3% - ZongniYiT2%
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -53.2% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Holiday '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bite-n-brush/trend)
## **Top bite n brush search terms**
- **bite n brush**139K/yr-56.0%7.5% conv. - **woof bite and brush**128K/yr-60.9%7.5% conv. - **woof dental refills**27K/yr+1.4%22.4% conv. - **woof dental chew toy**54K/yr-45.8%7.6% conv. - **bite and brush**29K/yr-25.5%8.0% conv. - **bite n brush dental refills**13K/yr+4.3%28.6% conv. - **woof dental**13K/yr+1.9%8.7% conv. - **woof bite n brush**17K/yr-28.2%7.1% conv. - **bite n brush dental toy**33K/yr-77.4%5.5% conv. - **bite and brush dental toy**68K/yr-87.0%5.4% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bite-n-brush/search-terms)
## **Top bite n brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$185K20%$370K30%$555K40%$740K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WOOF - Bite n Brush Refills Treats for the Dog Toothbrush Toy - Scrub Plaque and Tartar from Your Dogs Teeth and Mouth - Dog Dental Sticks - 18 Refills - Chicken**WOOF**$14.65**4.5★1,730 rev](https://www.amazon.com/dp/B0D9YW8F5W) [2**WOOF The Bite n Brush - Dog Toothbrush Toy - Scrub Plaque and Tartar from Your Dogs Teeth and Mouth - Dog Dental Toy for Gentle Chewers - Small**WOOF**$19.87**3.0★201 rev](https://www.amazon.com/dp/B0D9YXL9MK) [3**WOOF - Bite n Brush Refills Treats for the Dog Toothbrush Toy - Scrub Plaque and Tartar from Your Dogs Teeth and Mouth - Dog Dental Sticks - 36 Refills - Chicken - 2 Pack**WOOF**$27.72**4.5★1,730 rev](https://www.amazon.com/dp/B0DSFR98FW) [4**Woof Bite n Brush Dog Dental Toy Size Small**Generic**$32.53**3.9★95 rev](https://www.amazon.com/dp/B0FTL2SR74) [5**Woof Bark & Brush Dog Dental Toy Large Durable Bite & Brush Chew Toothbrush for Teeth Cleaning Gum Massage Dental Care & Enrichment**Generic**$34.49**3.5★59 rev](https://www.amazon.com/dp/B0FTTWQ3KY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bite and Brush Dog Chew ToyStuffable Rubber Puppy Teething Toy with Bristles for Teeth Cleaning Tough Interactive Small Dog Toy Keeps Them Busy Perfect for Teething & Training (Upgraded 3.0 - Pink)**ZongniYiT**$10.46**67 rev4mo ago](https://www.amazon.com/dp/B0G6M3QJDX) [**Eternalyme Bite and Brush Puppy Teething Toys for Cleaning Teeth Dog chew Toys Stuffable Dog Toy for Extended Playtime Dog Dental Chew Toy for Small & Medium Breeds(3 Pack)**Eternalyme**$17.33**90 rev4mo ago](https://www.amazon.com/dp/B0GLFG93FC) [**WOOF - Bite n Brush Refills Treats for the Dog Toothbrush Toy - Scrub Plaque and Tartar from Your Dogs Teeth and Mouth - Dog Dental Sticks - Approximately 18 Refills - Beef**WOOF**$14.96**1,730 rev6mo ago](https://www.amazon.com/dp/B0GHDYGD1P) [**Woof Bite and Brush Large Size Dog Toothbrush Refill Dental Care**Generic**$19.35**18 rev8mo ago](https://www.amazon.com/dp/B0FP4GMHVL) [**Woof Bite n Brush Dog Dental Toy Size Small**Generic**$32.53**95 rev10mo ago](https://www.amazon.com/dp/B0FTL2SR74)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WOOF The Bite n Brush - Dog Toothbrush Toy - Scrub Plaque and Tartar from Your Dogs Teeth and Mouth - Dog Dental Toy for Gentle Chewers - Small**WOOF**$19.87**3.0★**▲ 510%**](https://www.amazon.com/dp/B0D9YXL9MK) [**WOOF The Bite n Brush - Dog Toothbrush Toy - Scrub Plaque and Tartar from Your Dogs Teeth and Mouth - Dog Dental Toy for Gentle Chewers - Large**WOOF**$19.91**3.0★**▲ 509%**](https://www.amazon.com/dp/B0D9YVNNR8) [**Bite and Brush Dog Chew ToyStuffable Rubber Puppy Teething Toy with Bristles for Teeth Cleaning Tough Interactive Small Dog Toy Keeps Them Busy Perfect for Teething & Training (Upgraded 3.0 - Pink)**ZongniYiT**$10.46**3.5★**▲ 283%**](https://www.amazon.com/dp/B0G6M3QJDX) [**Eternalyme Bite and Brush Puppy Teething Toys for Cleaning Teeth Dog chew Toys Stuffable Dog Toy for Extended Playtime Dog Dental Chew Toy for Small & Medium Breeds(3 Pack)**Eternalyme**$17.33**3.4★**▲ 218%**](https://www.amazon.com/dp/B0GLFG93FC) [**WOOF - Bite n Brush Refills Treats for the Dog Toothbrush Toy - Scrub Plaque and Tartar from Your Dogs Teeth and Mouth - Dog Dental Sticks - Approximately 18 Refills - Beef**WOOF**$14.96**4.5★**▲ 67%**](https://www.amazon.com/dp/B0GHDYGD1P)
**~~View all trending →~~**
## **What buyers say about bite n brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**33%
*“Dog loves it”*
**Ease Of Chewing/Swallowing**9%
*“Great chew”*
**Soothing/Teething**6%
*“Cleans her teeth”*
**Quality-Overall**5%
*“Woof items are super well made”*
**Ease Of Cleaning**5%
*“helps keep teeth clean”*
**Fun/Entertainment Experience**5%
*“Keeps her occupied for a while”*
**Durability**5%
*“These are very durable”*
**Ease Of Use**4%
*“Easy to use”*
**Taste-Overall**4%
*“Good taste”*
**Breathability**3%
*“no bad breath”*
### **What buyers complain about **
**Durability**26%
*“Fell apart”*
**Value For Money**14%
*“just really pricey”*
**Ease Of Chewing/Swallowing**9%
*“Not for chewers”*
**Size-Overall**7%
*“Too big”*
**Quality-Overall**4%
*“Too expensive for the quality”*
**Breathability**4%
*“My dogs breath is terrible”*
**Ease Of Use**2%
*“Unable to use”*
**Allergies**2%
*“Perhaps hes allergic to one of the ingredients”*
**Strength**2%
*“Not sturdy”*
**Hard Feel**2%
*“Hard as a rock”*
### **Top return reasons **
**Size-Overall**36%
**Durability**13%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**4%
**Functionality-Overall**4%
**Material Quality**4%
**Value For Money**4%
**Ease Of Chewing/Swallowing**3%
**Hard Feel**2%
**Flavor**2%
## **Common questions**
- **Is bite n brush profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 11 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -53.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the bite n brush niche?**
- 4 brands and 8 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bite n brush?**
- Top complaints mined from reviews: Durability, Value For Money, Ease Of Chewing/Swallowing. The return rate is 0.1%.
- **When does demand for bite n brush peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the bite n brush niche?**
- Listings span $10.46–$34.49; the average listing price is $21.01 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)