---
title: "Bird Vitamins — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bird-vitamins"
last_updated: "2026-07-21T20:41:25.773Z"
locale: en
meta:
description: "Niche score 47/100 · $60K/yr market · 47K searches/yr · $14.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $60K/yr market · 47K searches/yr · $14.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bird Vitamins — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **bird vitamins**
**Skip it**
A small market ($60K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 21Conversion 82Competition 36Returns 100Price range 59Avg price 70Brand share 55Review moat 49Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.34**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.44–$32.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,641.38**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$60K**
$60K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, bird vitamins is a $60K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bird vitamins market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$57K–$72K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**21%**
- Kordon40% - Lafeber's11% - UnRuffledRx8% - HARI7% - The Missing Link7% - Nekton6%
## **Demand**
Weekly Amazon search volume, last 50 weeks — -8.6% search growth over the last 90 days.
1K600Spike '25Spike '26Jul '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bird-vitamins/trend)
## **Top bird vitamins search terms**
- **bird vitamins**17K/yr-1.7%8.6% conv. - **bird health supplies**6K/yr+24.8%0.8% conv. - **bird vitamins for water**9K/yr-14.8%13.7% conv. - **bird vitamins and supplements**5K/yr-14.0%4.5% conv. - **parrot vitamins**5K/yr-23.3%6.7% conv. - **parakeet vitamins**5K/yr-31.5%11.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bird-vitamins/search-terms)
## **Top bird vitamins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OASIS #80257 Vita Drops for Small Birds 2- ounce liquid multivitamin**Kordon**$9.47**4.7★3,131 rev](https://www.amazon.com/dp/B004QDAC28) [2**Lafebers Avi-Era Powdered Bird Vitamin 1.25 oz**Lafeber's**$17.02**4.6★703 rev](https://www.amazon.com/dp/B00025YUZO) [3**OASIS #80058 Vita Drops for Big Birds 2 oz.**Kordon**$14.45**4.5★679 rev](https://www.amazon.com/dp/B004QD47KG) [4**The Missing Link Avian Color & Shine Superfood Supplement Powder for Captive Birds - Flaxseed Yucca Kelp Phytonutrients & Protein - Supports Energy Plumage Digestive & Immune Health - 3.5oz**The Missing Link**$12.19**4.6★1,539 rev](https://www.amazon.com/dp/B001QEAWS4) [5**VITOFARMA Multi-Vitamin for Birds High-Potency Vitamin & Mineral Supplement for Pet Birds 2.0 Ounce**VITOFARMA**$17.54**4.5★118 rev](https://www.amazon.com/dp/B0CY7NH6MZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VITOFARMA Multi-Vitamin for Birds High-Potency Vitamin & Mineral Supplement for Pet Birds 2.0 Ounce**VITOFARMA**$17.54**118 rev2y ago](https://www.amazon.com/dp/B0CY7NH6MZ) [**Hari Mineral Block for Birds with Dried Vegetables Calcium Supplement Bird Treat**HARI**$2.97**698 rev4y ago](https://www.amazon.com/dp/B09XSW8VF7) [**Morning Bird Calcium Plus Liquid for Birds Calcium Supplement with Vitamins and Minerals for Strong Eggshells Healthy Bones - Support Growth Breeding and Wellness for All Birds 2 Fl Oz**Morning Bird**$11.54**872 rev4y ago](https://www.amazon.com/dp/B01BE1K594) [**Wild Harvest Healthy Benefits Molting Supplement 7.5 Oz. for All Birds**Wild Harvest**$2.76**940 rev5y ago](https://www.amazon.com/dp/B08R7VJK17) [**UnRuffledRx Bird Calcium Plus with Magnesium and D3 Dissolves Clear and Tasteless in Water Supports Bone Muscle Feather and Egg Health 45 Servings Made in FDA-Registered USA Facility**UnRuffledRx**$23.62**792 rev6y ago](https://www.amazon.com/dp/B07TQK3J2N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Missing Link Avian Color & Shine Superfood Supplement Powder for Captive Birds - Flaxseed Yucca Kelp Phytonutrients & Protein - Supports Energy Plumage Digestive & Immune Health - 3.5oz**The Missing Link**$12.19**4.6★**▲ 79%**](https://www.amazon.com/dp/B001QEAWS4) [**Wild Harvest Healthy Benefits Molting Supplement 7.5 Oz. for All Birds**Wild Harvest**$2.76**4.7★**▲ 24%**](https://www.amazon.com/dp/B08R7VJK17) [**Hari Hagen Prime Parrot Vitamin Mineral and Amino Acid Supplement for Seed Eating Birds 1.1 oz**HARI**$14.81**4.5★**▲ 22%**](https://www.amazon.com/dp/B07YYFP7NY) [**OASIS #80257 Vita Drops for Small Birds 2- ounce liquid multivitamin**Kordon**$9.47**4.7★**— 10%**](https://www.amazon.com/dp/B004QDAC28) [**OASIS #80058 Vita Drops for Big Birds 2 oz.**Kordon**$14.45**4.5★**— 0%**](https://www.amazon.com/dp/B004QD47KG)
**~~View all trending →~~**
## **What buyers say about bird vitamins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality”*
**Pet Friendly**21%
*“Birds love it”*
**Taste-Overall**8%
*“Good treat mixture”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**8%
*“Price is excellent”*
**Brightness/Shine/Glow**5%
*“their eyes brighter”*
**Ease Of Use**4%
*“Easy to use”*
**Smell**4%
*“This treat is very fresh, smells ok, & comes in a convenient ziplock packaged bag”*
**Durability**3%
*“its durable”*
**Flavor**3%
*“Good flavor evidently”*
### **What buyers complain about **
**Value For Money**17%
*“Not worth the price”*
**Size-Overall**15%
*“Small”*
**Color**12%
*“this was also cloudy yellow”*
**Smell**10%
*“It had bad smell with blk specks in it”*
**Ingredients-Overall**5%
*“The silicic acid is another horrible additive this brand added which leads to bacterial growth in water”*
**Stale/Rotten/Spoiled**3%
*“Luckily, there was a little bit of their old food left”*
**Taste-Overall**3%
*“he wont even look at it or taste it”*
**Ease Of Use**3%
*“It is limited in its use”*
**Ease Of Chewing/Swallowing**3%
*“They need to chew on thing”*
**Advertised Vs Actual Product**3%
*“What I received looked nothing like the picture shown in the listing”*
### **Top return reasons **
**Smell**50%
**Ingredients-Overall**17%
**Product Condition**17%
**Texture/Consistency-Overall**17%
## **Common questions**
- **Is bird vitamins profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 16 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the bird vitamins niche?**
- 12 brands and 26 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in bird vitamins?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 0.1%.
- **What does it cost to enter the bird vitamins niche?**
- Listings span $2.44–$32.95; the average listing price is $14.34 (sweet spot $15–$100). The average incumbent carries 1,641 reviews — the moat a new listing must climb.
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