---
title: "Search terms — bird toys - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bird-toys/search-terms"
last_updated: "2026-07-21T22:28:51.939Z"
locale: en
meta:
  description: "Niche score 64/100 · $1.5M/yr market · 3.3M searches/yr · $10.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $1.5M/yr market · 3.3M searches/yr · $10.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — bird toys - Flapen"
---

# **bird toys**

**Launch it**

A $1.5M/yr market growing +3.3% this quarter with returns at 0.6% — clears our launch bar.

Market size 86Growth 29Conversion 51Competition 83Returns 97Price range 46Avg price 40Brand share 83Review moat 53Quality gap 40

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.5M**

$1.5M/yr · 3.3M searches

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****1,389.49**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$2.02–$25.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$10.80**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch