---
title: "Search terms — bird pellets - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bird-pellets/search-terms"
last_updated: "2026-07-21T12:21:16.297Z"
locale: en
meta:
  description: "Niche score 65/100 · $1.8M/yr market · 555K searches/yr · $30.23 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $1.8M/yr market · 555K searches/yr · $30.23 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — bird pellets - Flapen"
---

# **bird pellets**

**Launch it**

A $1.8M/yr market growing +16.4% this quarter with returns at 0.0% — clears our launch bar.

Market size 92Growth 46Conversion 91Competition 87Returns 100Price range 49Avg price 95Brand share 2Review moat 45Quality gap 22

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$30.23**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.8M**

$1.8M/yr · 555K searches

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Okay****$7.97–$180.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+16.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,040.6**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand