---
title: "Search terms — bird feeding & watering supplies - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bird-feeding-watering-supplies/search-terms"
last_updated: "2026-07-21T23:31:29.289Z"
locale: en
meta:
  description: "Niche score 50/100 · $63K/yr market · 124K searches/yr · $10.50 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $63K/yr market · 124K searches/yr · $10.50 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — bird feeding & watering supplies - Flapen"
---

# **bird feeding & watering supplies**

**Worth a look**

Shows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($63K/yr) keeps it on the watch list.

Market size 16Growth 27Conversion 57Competition 72Returns 62Price range 24Avg price 38Brand share 87Review moat 71Quality gap 52

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****665.81**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$10.50**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+1.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$6.41–$17.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$63K**

$63K/yr · 124K searches