---
title: "Trend — bird cat toy - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bird-cat-toy/trend"
last_updated: "2026-07-22T22:30:48.782Z"
locale: en
meta:
  description: "Niche score 53/100 · $588K/yr market · 629K searches/yr · $15.63 avg price. Soft demand (-21.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $588K/yr market · 629K searches/yr · $15.63 avg price. Soft demand (-21.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bird cat toy - Flapen"
---

# **bird cat toy**

**Worth a look**

Shows beatable incumbent ratings (4.2★), but soft demand (-21.3% this quarter) keeps it on the watch list.

Market size 64Growth 14Conversion 67Competition 36Returns 72Price range 66Avg price 77Brand share 50Review moat 24Quality gap 85

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$15.63**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.95–$32.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$588K**

$588K/yr · 629K searches

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,432.77**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.3%**

90-day search growth — must beat 0% to launch