---
title: "Bird Cage — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bird-cage"
last_updated: "2026-07-21T17:37:39.940Z"
locale: en
meta:
description: "Niche score 63/100 · $2.6M/yr market · 4.1M searches/yr · $74.25 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $2.6M/yr market · 4.1M searches/yr · $74.25 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Bird Cage — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **bird cage**
**Launch it**
A $2.6M/yr market growing +15.5% this quarter with returns at 3.2% — clears our launch bar.
Market size 96Growth 44Conversion 11Competition 79Returns 48Price range 49Avg price 84Brand share 78Review moat 55Quality gap 75
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 4.1M searches
**Avg price**
**Great****$74.25**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,306.89**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$12.36–$185.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.2%**
return rate — above 6% kills the launch gate
**Growth**
**Okay****+15.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bird cage is a $2.6M/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 57% of demand. Verdict: Launch it — 63/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bird cage market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$2.2M–$3.0M**
- units × avg price
- **Launch success**
- **80%**
- 8 of 10 new (360d)
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **98%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**57%**
Top 20: 98%
**Top-5 click share**
**36%**
Top 20: 72%
**Open market**
**37%**
- VISCOO16% - VEVOR12% - VIVOHOME11% - Yaheetech10% - Prevue Pet Products7% - SNAAT7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.5% search growth over the last 90 days.
100K60KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bird-cage/trend)
## **Top bird cage search terms**
- **bird cage**1.9M/yr+14.5%0.6% conv. - **jaulas para pjaros**364K/yr+19.9%0.5% conv. - **bird cages**247K/yr+15.0%0.4% conv. - **parakeet cage**275K/yr-4.2%0.7% conv. - **large bird cage**219K/yr+8.6%0.4% conv. - **parrot cage**206K/yr+16.8%0.3% conv. - **small bird cage**123K/yr+41.7%1.1% conv. - **birdcage**114K/yr+32.1%0.5% conv. - **jaula para pajaritos**88K/yr+46.7%0.6% conv. - **cockatiel cage**101K/yr+8.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bird-cage/search-terms)
## **Top bird cage products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$130K10%$260K15%$390K20%$520K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 44 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VISCOO Upgraded Encrypted 46-Inch Bird Cage with Wooden Perches Metal Parakeet Cage with Slide-Out Tray Water Bottle&Feeder Bird Cages for Parrot Parakeets Cockatiel Lovebird Small Mid-Sized Birds**VISCOO**$57.69**4.1★422 rev](https://www.amazon.com/dp/B0FCXZTD2V) [2**Encrypted Bird Cage Large Bird Cages 57-Inch Top Storage Space Bottom Splash Guard with Essential Bird Supplies Durable & Spacious Aviary Budgies & Cockatiels**SNAAT**$55.59**4.0★100 rev](https://www.amazon.com/dp/B0G2JH7M4P) [3**Craftsboys Basic Bird Cage 24.8inch Parrot Cage (24.8 x 14.6 x 11) Bird Cage with Ladder Horizontal Bar 2 Feeders and Swing**Craftsboys**$30.23**3.8★172 rev](https://www.amazon.com/dp/B0FFGGYNM4) [4**VIVOHOME 30 Inch Height Wrought Iron Bird Cage with Rolling Stand for Conures Lovebirds Cockatiels Finches Black**VIVOHOME**$69.76**4.3★2,184 rev](https://www.amazon.com/dp/B083S9S5RC) [5**VEVOR 64-inch Open Top Large Parrot Bird Cage with Detachable Rolling Stand for Parakeets Finches Canaries Lovebirds Cockatiels Budgies Small Quaker Conures Flight Birdcage with Swing and Perch**VEVOR**$64.08**4.5★283 rev](https://www.amazon.com/dp/B0DMDX1QS8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**69in Large Forged Steel Birdcage Comes with Bird Nest Ladder Hammock Feeder etc. Equipped with Wheels for Indoors Mobility Suitable for Parrots Pigeons (Black 29.2 Lx14.6 Wx69 H)**Generic**$96.65**15 rev1mo ago](https://www.amazon.com/dp/B0GXSQPD7Z) [**46-Inch Flight Bird Cage with Wheels Large Metal Bird Cage with 0.67 Bar Spacing Slide-Out Trays Perches Bowls & Bird Toys Indoor Cage for Cockatiels Lovebirds Finches & Small to Medium Birds**JYEARN**$59.06**7 rev5mo ago](https://www.amazon.com/dp/B0GJ6MLSFM) [**YITAHOME 53.9 inches Metal Bird Cage for Parakeets: Large Parrot Cages with Seed Catcher & Birdcage Cover with Rolling Stand & Brakes for Lovebirds Cockatiels Pigeon Finches**YITAHOME**$102.54**195 rev5mo ago](https://www.amazon.com/dp/B0GH1TJSP5) [**VEVOR Bird Cage 24.6 x 16.7 x 53.9 inch Flat Top Wrought Iron Bird Flight Cage with Perches Slide-Out Tray and Plastic Feeders Casters for Parrot Blue Tit Cockatiel Canary Budgerigar Conure**VEVOR**$81.04**328 rev7mo ago](https://www.amazon.com/dp/B0G4TBP3BY) [**VEVOR Bird Cage 31.5 x 20.5 x 52 inch Flat Top Wrought Iron Bird Flight Cage with Perches Slide-Out Tray and Plastic Feeders Casters for Parrot Blue Tit Cockatiel Canary and Monk Parakeet**VEVOR**$99.42**328 rev7mo ago](https://www.amazon.com/dp/B0G4TB8ZH2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A&E Cage Co 503 Flight Cage 24x16x16 Small Bird Cage with Slide-Out Tray Wood Perch Dual Feeding Stations & Carry Handle Black Powder Coated Cage for Finches Canaries & Small Birds**A&E Cage Company**$52.08**4.8★**▲ 289%**](https://www.amazon.com/dp/B003SZPGW6) [**69in Large Forged Steel Birdcage Comes with Bird Nest Ladder Hammock Feeder etc. Equipped with Wheels for Indoors Mobility Suitable for Parrots Pigeons (Black 29.2 Lx14.6 Wx69 H)**Generic**$96.65**3.5★**▲ 288%**](https://www.amazon.com/dp/B0GXSQPD7Z) [**46-Inch Flight Bird Cage with Wheels Large Metal Bird Cage with 0.67 Bar Spacing Slide-Out Trays Perches Bowls & Bird Toys Indoor Cage for Cockatiels Lovebirds Finches & Small to Medium Birds**JYEARN**$59.06**4.1★**▲ 235%**](https://www.amazon.com/dp/B0GJ6MLSFM) [**Encrypted Bird Cage Large Bird Cages 57-Inch Top Storage Space Bottom Splash Guard with Essential Bird Supplies Durable & Spacious Aviary Budgies & Cockatiels**SNAAT**$55.59**4.0★**▲ 178%**](https://www.amazon.com/dp/B0G2JH7M4P) [**60in Large Flight Bird cage Equipped with Birds Nest Ladder Swing Feeder etc. with Wheels for Easy Outdoor Movement Suitable for Parrots Pigeons (Black)**Generic**$103.82**3.0★**▲ 174%**](https://www.amazon.com/dp/B0GT5F8MNR)
**~~View all trending →~~**
## **What buyers say about bird cage**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Decent price”*
**Size-Overall**13%
*“I'm thrilled with the size”*
**Quality-Overall**13%
*“Great variety for the price”*
**Strength**8%
*“It's very sturdy”*
**Assembly/Installation**8%
*“Easy assembly”*
**Pet Friendly**6%
*“Bird approved”*
**Ease Of Cleaning**5%
*“Keeps your floors nice and clean”*
**Fun/Entertainment Experience**4%
*“Great toys”*
**Ease Of Use**3%
*“so easy”*
**Durability**3%
*“Material is durable”*
### **What buyers complain about **
**Size-Overall**17%
*“This cage is small”*
**Assembly/Installation**12%
*“Difficult to put together”*
**Quality-Overall**12%
*“The products quality is subpar”*
**Instructions/User Manual/Troubleshooting**9%
*“Terrible instructions”*
**Strength**8%
*“Flimsy wire”*
**Value For Money**2%
*“Worst for the price”*
**Material Quality**2%
*“the material is very flimsy”*
**Advertised Vs Actual Product**2%
*“Photos are also deceiving”*
**Design-Overall**2%
*“The door design is simply not safe”*
**Escape Proof**2%
*“ours keep getting out”*
### **Top return reasons **
**Size-Overall**60%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**6%
**Assembly/Installation**5%
**Strength**4%
**Quality-Overall**4%
**Value For Money**3%
**Escape Proof**2%
**Material Quality**2%
**Functionality-Overall**1%
## **Common questions**
- **Is bird cage profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 44 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +15.5%. Flapen's verdict: Launch it (63/100).
- **How competitive is the bird cage niche?**
- 23 brands and 44 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in bird cage?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 3.2%.
- **When does demand for bird cage peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the bird cage niche?**
- Listings span $12.36–$185.19; the average listing price is $74.25 (sweet spot $15–$100). The average incumbent carries 1,307 reviews — the moat a new listing must climb.
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