---
title: "Betta Fish Live — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/betta-fish-live"
last_updated: "2026-07-22T21:29:35.999Z"
locale: en
meta:
description: "Niche score 55/100 · $119K/yr market · 312K searches/yr · $22.39 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $119K/yr market · 312K searches/yr · $22.39 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Betta Fish Live — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **betta fish live**
**Worth a look**
Shows low returns (0.1%), but weak search conversion (1.7%) keeps it on the watch list.
Market size 28Growth 25Conversion 21Competition 76Returns 100Price range 77Avg price 93Brand share 39Review moat 49Quality gap 86
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$22.39**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$2.33–$59.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Okay****1,564.79**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$119K**
$119K/yr · 312K searches
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, betta fish live is a $119K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **betta fish live market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$112K–$134K**
- units × avg price
- **Launch success**
- **0%**
- 0 of 5 new (360d)
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#428**
- **Page quality**
- **0%**
- **Prime**
- **29%**
- **Sponsored**
- **24%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 80%
**Open market**
**13%**
- D&A Tropical Fish LLC42% - Surmen Legacy16% - Generic10% - Swimming Creatures7% - Tetra7% - API5% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
7K5KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/betta-fish-live/trend)
## **Top betta fish live search terms**
- **live betta fish**92K/yr-5.1%0.4% conv. - **betta fish live**71K/yr-0.9%0.5% conv. - **betta fish for sale**23K/yr+7.0%0.1% conv. - **pez betta vivo**16K/yr+23.5%0.2% conv. - **live beta fish**14K/yr+31.3%0.7% conv. - **female betta fish live**14K/yr-12.3%0.4% conv. - **live betta fish for sale**11K/yr+7.9%0.3% conv. - **betta flakes**9K/yr+1.2%10.2% conv. - **betta live fish**19K/yr-42.0%0.5% conv. - **live betta**10K/yr-16.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/betta-fish-live/search-terms)
## **Top betta fish live products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 38 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**D&A Tropical Live Fish-1 Male Halfmoon Betta Live Fish- Live Betta Fish for Pond Fish Tank or Aquarium Live Fish Freshwater (White)**D&A Tropical Fish LLC**$21.69**4.7★135 rev](https://www.amazon.com/dp/B0D3YB5KGG) [2**D&A Tropical Live Fish-1 Male Wild Betta Alien Live Fish- Live Betta Fish for Pond Fish Tank or Aquarium Live Fish Freshwater (Alien Blue)**D&A Tropical Fish LLC**$23.63**4.6★87 rev](https://www.amazon.com/dp/B0DG5HRTGT) [3**Swimming Creatures Betta Live Freshwater Aquarium Fish (Male Dumbo Ear White)**Swimming Creatures**$39.37**4.6★24 rev](https://www.amazon.com/dp/B0F8ZPHNNT) [4**Double Tail Half Moon Betta - Assorted Color - Live Freshwater Aquarium Fish**Surmen Legacy**$26.19**3.6★48 rev](https://www.amazon.com/dp/B0FHKS197L) [5**API Betta Flakes Fish Food .36-Ounce Container**API**$4.01**4.5★1,264 rev](https://www.amazon.com/dp/B07TBB6293)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Koi Candy Nemo Longfin Male Betta - Live Freshwater Aquarium Fish**Generic**$31.15**6 rev1mo ago](https://www.amazon.com/dp/B0H2BWPCBZ) [**Super Red Halfmoon Male Betta - Live Freshwater Aquarium Fish**Generic**$26.07**3 rev1mo ago](https://www.amazon.com/dp/B0H2B8JCJP) [**Koi Betta (Pair of Male and Female) - Live Freshwater Aquarium Fish**Generic**$39.54**2 rev1mo ago](https://www.amazon.com/dp/B0H2BH3NB7) [**Fish Tank Kit 2.2 Gallon Small Aquarium Ultra-Clear Nano Aquarium Betta Fish Tank Small Fish Tank Aquarium Starter kit with Light Filter Pine Skin Stone Sand and Artificial Plants**ZXIE-Cloud**$55.77**27 rev6mo ago](https://www.amazon.com/dp/B0GF6PV1QN) [**Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active**Seam Oasis**$55.17**663 rev6mo ago](https://www.amazon.com/dp/B0GCV3M94J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Koi Betta (Pair of Male and Female) - Live Freshwater Aquarium Fish**Generic**$39.54**3.5★**▲ 300%**](https://www.amazon.com/dp/B0H2BH3NB7) [**Koi Candy Nemo Longfin Male Betta - Live Freshwater Aquarium Fish**Generic**$31.15**4.4★**▲ 298%**](https://www.amazon.com/dp/B0H2BWPCBZ) [**Super Red Halfmoon Male Betta - Live Freshwater Aquarium Fish**Generic**$26.07**4.6★**▲ 298%**](https://www.amazon.com/dp/B0H2B8JCJP) [**Live Halfmoon Male Betta Fish Peliador Aquarium Tank**Generic**$24.41**1.0★**▲ 289%**](https://www.amazon.com/dp/B0GSY2XTH1) [**Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active**Seam Oasis**$55.17**3.9★**▲ 260%**](https://www.amazon.com/dp/B0GCV3M94J)
**~~View all trending →~~**
## **What buyers say about betta fish live**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Best value”*
**Quality-Overall**14%
*“Excellent Product”*
**Pet Friendly**11%
*“Fish approved”*
**Taste-Overall**10%
*“Great fish food”*
**Color**10%
*“Beautiful bright colors”*
**Size-Overall**8%
*“Great size”*
**Advertised Vs Actual Product**4%
*“Are as advertised”*
**Ease Of Use**4%
*“easy to use”*
**Ease Of Cleaning**3%
*“Keeps tank clean”*
**Ingredients-Overall**3%
*“it is made of very high quality ingredients compared to the fish meal”*
### **What buyers complain about **
**Size-Overall**26%
*“Its too big”*
**Color**15%
*“Color problem”*
**Durability**10%
*“only last lasted a few weeks”*
**Value For Money**7%
*“Little cheaper”*
**Advertised Vs Actual Product**6%
*“Photo pretty deceptive”*
**Ease Of Cleaning**4%
*“Not worth it makes the aquarium dirty”*
**Ease Of Chewing/Swallowing**3%
*“My betta can't seem to swallow it on the first try”*
**Water Resistance**2%
*“It clouded up my water”*
**Ease Of Use**2%
*“its difficult to shake out what you need”*
**Leak-Proof**2%
*“it does tend to have static on the lid when opened”*
### **Top return reasons **
**Size-Overall**53%
**Value For Money**10%
**Durability**10%
**Leak-Proof**6%
**Advertised Vs Actual Product**6%
**Stale/Rotten/Spoiled**3%
**Contamination**3%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is betta fish live profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the betta fish live niche?**
- 14 brands and 48 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in betta fish live?**
- Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 0.1%.
- **When does demand for betta fish live peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the betta fish live niche?**
- Listings span $2.33–$59.37; the average listing price is $22.39 (sweet spot $15–$100). The average incumbent carries 1,565 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)