---
title: "Search terms — betta fish food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/betta-fish-food/search-terms"
last_updated: "2026-07-21T20:51:40.380Z"
locale: en
meta:
  description: "Niche score 43/100 · $682K/yr market · 616K searches/yr · $6.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $682K/yr market · 616K searches/yr · $6.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — betta fish food - Flapen"
---

# **betta fish food**

**Skip it**

Prices mostly outside the sweet spot ($2.85–$11.11) — this niche doesn't clear our bar today.

Market size 68Growth 24Conversion 98Competition 21Returns 100Price range 0Avg price 18Brand share 19Review moat 32Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****17.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$682K**

$682K/yr · 616K searches

**Review moat**

**Okay****3,345.64**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****$6.48**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$2.85–$11.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100