---
title: "Search terms — betta filter - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/betta-filter/search-terms"
last_updated: "2026-07-21T20:29:20.360Z"
locale: en
meta:
  description: "Niche score 49/100 · $181K/yr market · 167K searches/yr · $36.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $181K/yr market · 167K searches/yr · $36.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — betta filter - Flapen"
---

# **betta filter**

**Skip it**

Soft demand (-8.5% this quarter) — this niche doesn't clear our bar today.

Market size 37Growth 21Conversion 37Competition 78Returns 46Price range 28Avg price 95Brand share 44Review moat 40Quality gap 80

**Avg price**

**Incredible****$36.52**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,541.49**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$181K**

$181K/yr · 167K searches

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$5.91–$314.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-8.5%**

90-day search growth — must beat 0% to launch