---
title: "baby pool — $2.4M/yr Amazon United States Niche, Score 77/100 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/baby-pool"
last_updated: "2026-07-20T19:45:52.536Z"
locale: en
meta:
description: "baby pool clears our launch bar: a $2.4M/yr market growing +203.2% this quarter with returns at 2.4%. Data updated Jul 2026."
"og:description": "baby pool clears our launch bar: a $2.4M/yr market growing +203.2% this quarter with returns at 2.4%. Data updated Jul 2026."
"og:title": "baby pool — $2.4M/yr Amazon United States Niche, Score 77/100 - Flapen"
---
# **baby pool**
**Launch it**
A $2.4M/yr market growing +203.2% this quarter with returns at 2.4% — clears our launch bar.
Market size 95Growth 97Conversion 27Competition 94Returns 66Price range 64Avg price 95Brand share 83Review moat 24Quality gap 68
**Growth**
**Incredible****+203.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 2.5M searches
**Avg price**
**Incredible****$44.68**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.4%**
return rate — above 6% kills the launch gate
**Price range**
**Good****$9.93–$142.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,951.12**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, baby pool is a $2.4M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 77/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **$1.8M–$2.2M**
- units × avg price
- **Launch success**
- **92%**
- 33 of 36 new (360d)
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **150 days**
## **Competition**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**49 **▼falling
**Sellers**
**147**
**Top-5 brand share**
**52%**
Top 20: 86%
**Top-5 click share**
**21%**
Top 20: 56%
**Open market**
**45%**
- Intex24% - StarOcean10% - Jasonwell10% - Niubya4% - PUPTILY4% - CACSPS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +203.2% search growth over the last 90 days.
200K150KSpike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 14.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/baby-pool/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$48K4%$96K6%$144K8%$192K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 89 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Intex Sunset Glow Baby Pool (34 in x 10 in)**Intex**$13.36**4.6★37,084 rev](https://www.amazon.com/dp/B000I9RZOW) [2**Jasonwell Foldable Dog Pet Bath Pool Collapsible Dog Pet Pool Bathing Tub Kiddie Pool Doggie Wading Pool for Puppy Small Medium Large Dogs Cats and Kids 48 Blue**Jasonwell**$30.26**4.5★38,676 rev](https://www.amazon.com/dp/B01I3DIWDM) [3**Intex Gator 6.6 x 5.6 x 4 Outdoor Inflatable Kiddie Pool Water Play Swim Center**Intex**$46.03**4.3★34,073 rev](https://www.amazon.com/dp/B07V6GV9D4) [4**Dog Pool Foldable Pet Swimming Pool with 6mm High-Strength PP Board Hard Plastic Collapsible Doggy Pools for Small Dogs Kitty Duck Non-Slip Doggie Bathtub Quick to Set Up and Drainage Hole(32x8in)**PUPTILY**$16.25**4.5★809 rev](https://www.amazon.com/dp/B0DPKNBSGR) [5**Intex 96 x 78 x 28 Inflatable Jungle Adventure Play Center Spray Kiddie Pool - Backyard Kids Water Slide Outdoor Blow-Up Splash Pad for Toddlers**Intex**$69.79**4.3★34,073 rev](https://www.amazon.com/dp/B07MBHK9SY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olutula 2026 Updated Foldable Kiddie Pool with Canopy and 20 Ocean Balls: 47in for Baby Toddler Kids- Summer Water Play Pool with Sprinkler and Shade - Portable for Outdoor Backyard Beach**Olutula**$30.14**20 rev3w ago](https://www.amazon.com/dp/B0H691H87G) [**Baby Pool with Canopy Foldable Kiddie Pool with Sun Shade Pools for Toddlers Baby Beach Essentials Pop Up Tent Swimming Wading Pools Portable Summer Water Play for Indoor Outdoor Beach Backyards**SEDITY**$24.82**96 rev1mo ago](https://www.amazon.com/dp/B0H2J337JY) [**AixPool 2026 Large Foldable Pool Non-Inflatable Pool for Adult Foldable Swimming Pool Plastic Kiddie Portable Pool Collapsible Kid Pool for Backyard Oversized Easy Setup Family Pool for Adult 7.6FT**AixPool**$70.55**90 rev2mo ago](https://www.amazon.com/dp/B0H24MP392) [**StarOcean Foldable Pool with Canopy Non Inflatable Pool Large Foldable Swimming Pool for Adult Portable Pool Large Collapsible Kid Pool with Shade Folding Kid Pool for Backyard 90x50x19 in-Dark Blue**StarOcean**$84.89**115 rev2mo ago](https://www.amazon.com/dp/B0GWR5JWYR) [**StarOcean 2026 Kiddie Pool with Canopy Baby Swimming Pool for Toddler Foldable kiddie pool with Shade Portable Kids Pool for Backyard Plastic Kiddie Pool with Sun Shade Pop up Baby Pool for Beach-51**StarOcean**$38.23**60 rev2mo ago](https://www.amazon.com/dp/B0GSZGF864)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**47.3 Foldable Baby Pool with Canopy Hard Plastic Pool Suitable for Kids Toddler Kiddie Designed for Use in Backyard Beach Park Blue and Green(No Sprayer)**Ahoall**$34.81**4.2★**▲ 50%**](https://www.amazon.com/dp/B0GKGSD2BK) [**VISTOP 97 Foldable Dog Pool with Sprinkler Large Hard Shell Pet Swimming Pool Non-Slip Collapsible Kiddie Pool for Backyard Outdoor Summer Water Play**VISTOP**$94.38**4.4★**▲ 50%**](https://www.amazon.com/dp/B0G2S5JH1S) [**Qmioti Baby Splash Pad Inflatable Baby Pool Float with Canopy Splash Pad with Stackable Rings & Hanging Toys for Toddlers Baby Pool Sprinkler Outdoor Water Play Toys for Boys Girls**Qmioti**$28.69**4.1★**▲ 50%**](https://www.amazon.com/dp/B0GLFD8PD9) [**Baby Pool with Canopy Foldable Kiddie Pool with Sun Shade Pools for Toddlers Baby Beach Essentials Pop Up Tent Swimming Wading Pools Portable Summer Water Play for Indoor Outdoor Beach Backyards**SEDITY**$24.82**4.4★**▲ 49%**](https://www.amazon.com/dp/B0H2J337JY) [**Lanblu 2026 Foldable Kiddie Pool with Canopy Baby Swimming Pool for Toddler Non-Inflatable Toddler Pool Foldable Kiddie Pool with Shade Kid Pool for Backyard Pop up Kiddie Beach Pool 53*40*33**LanBlu**$48.12**4.4★**▲ 48%**](https://www.amazon.com/dp/B0GSZNVR2M)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**13%
*“I like the size”*
**Fun/Entertainment Experience**11%
*“fun for toddlers”*
**Quality-Overall**8%
*“the build quality is great”*
**Assembly/Installation**8%
*“Easy to assemble”*
**Durability**7%
*“durable material”*
**Strength**5%
*“Sturdy and easy set up”*
**Value For Money**5%
*“Good value for the money”*
**Ease Of Use**5%
*“easy to carry”*
**Advertised Vs Actual Product**3%
*“Looks exactly as pictured”*
**Storage Capacity**3%
*“Easy storage”*
### **What buyers complain about **
**Size-Overall**18%
*“Too big”*
**Durability**8%
*“Not durable”*
**Leak-Proof**8%
*“Leaked”*
**Quality-Overall**6%
*“The quality decreased a lot in the last few years”*
**Value For Money**5%
*“it was getting expensive”*
**Inflation/Deflation**5%
*“Keeps deflating”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Water Resistance**3%
*“Can not hold water”*
**Strength**2%
*“Not sturdy enough”*
**Assembly/Installation**2%
*“So difficult to set up”*
### **Top return reasons **
**Size-Overall**47%
**Leak-Proof**10%
**Value For Money**6%
**Inflation/Deflation**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Water Resistance**2%
**Strength**2%
## **Common questions**
- **Is baby pool profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 89 tracked products. 33 of 36 products launched in the last 360 days are still selling. 90-day search growth is +203.2%. Flapen's verdict: Launch it (77/100).
- **How competitive is the baby pool niche?**
- 49 brands and 147 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in baby pool?**
- Top complaints mined from reviews: Size-Overall, Durability, Leak-Proof. The return rate is 2.4%.
- **When does demand for baby pool peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 14.4× the quietest.
- **What does it cost to enter the baby pool niche?**
- Listings span $9.93–$142.02; the average listing price is $44.68 (sweet spot $15–$100). The average incumbent carries 5,951 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 77 [**cat repellent outdoor**](https://flapen.com/research/us/pet-supplies/cat-repellent-outdoor)$2.4M/yr+27.4%**Launch it**- 77 [**tick repellent dogs**](https://flapen.com/research/us/pet-supplies/tick-repellent-dogs)$664K/yr+232.2%**Worth a look**- 77 [**cbd for dogs**](https://flapen.com/research/us/pet-supplies/cbd-for-dogs)$2.2M/yr+34.9%**Launch it**- 77 [**fly repellent outdoor patio**](https://flapen.com/research/us/pet-supplies/fly-repellent-outdoor-patio)$1.3M/yr+297.6%**Launch it**- 77 [**dog urine neutralizer for lawn**](https://flapen.com/research/us/pet-supplies/dog-urine-neutralizer-for-lawn)$417K/yr+110.7%**Worth a look**- 78 [**dog allergy relief**](https://flapen.com/research/us/pet-supplies/dog-allergy-relief)$5.4M/yr+23.8%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)