---
title: "B12 for Cats — $196K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/b12-for-cats"
last_updated: "2026-07-21T19:36:00.383Z"
locale: en
meta:
description: "Niche score 44/100 · $196K/yr market · 46K searches/yr · $25.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $196K/yr market · 46K searches/yr · $25.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "B12 for Cats — $196K/yr Amazon US Niche (2026) - Flapen"
---
# **b12 for cats**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 24Conversion 98Competition 0Returns 100Price range 83Avg price 95Brand share 0Review moat 67Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****16.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$25.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.02–$36.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****802.8**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$196K**
$196K/yr · 46K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, b12 for cats is a $196K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **b12 for cats market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$151K–$202K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **16.8%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Nutramax Laboratories74% - Rx Vitamins10% - Infinite Health Labs9% - Ka'Dee Simply Beyouful7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/b12-for-cats/trend)
## **Top b12 for cats search terms**
- **b12 for cats**15K/yr-5.2%8.1% conv. - **cobalequin**10K/yr-6.1%18.7% conv. - **cobalequin b12 for cats**8K/yr+13.8%23.1% conv. - **vitamin b12 for cats**6K/yr+4.2%6.9% conv. - **vitamin b for cats**5K/yr-25.2%2.5% conv. - **cobalequin for cats**2K/yr+5.6%21.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/b12-for-cats/search-terms)
## **Top b12 for cats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$39K40%$78K60%$117K80%$157K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutramax Cobalequin B12 for Dogs and Cats Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Under 22 lbs. and Cats Supports GI Health Chewable Tablets 45 Count**Nutramax Laboratories**$23.25**4.8★1,916 rev](https://www.amazon.com/dp/B07MWKYP86) [2**Nutramax Cobalequin B12 for Dogs Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Over 22 lbs. Supports GI Health Chewable Tablets 45 Count**Nutramax Laboratories**$27.91**4.8★1,246 rev](https://www.amazon.com/dp/B07MWS1454) [3**RX Vitamins B12 for Dogs and Cats - Dog Digestive Support for Improved Metabolic Process - Pure B12 for Cats to Support Nervous System - Ideal for Your Dog Vitamins and Cat Supplies - 4oz**Rx Vitamins**$27.21**4.4★442 rev](https://www.amazon.com/dp/B0CX6Q6CN4) [4**Liquid Vitamin B-12 for Dogs and Cats - Vet Formulated - Effective for All Animals Methylcobalamin (Methyl B12) - Energy Appetite and Mood - Made in USA**Infinite Health Labs**$36.65**4.5★265 rev](https://www.amazon.com/dp/B0BM443B7N) [5**Liquid Vitamin B-12 Complex Drops for Dogs and Cats - Nutritionally Balanced Vet Formulated - Energy Appetite Mood - Recovery - Helps Cognition and Brain Joints Skin Digestion**Ka'Dee Simply Beyouful**$11.02**4.5★145 rev](https://www.amazon.com/dp/B0CSLQCDG9)
### **Newest**
by launch date
[**RX Vitamins B12 for Dogs and Cats - Dog Digestive Support for Improved Metabolic Process - Pure B12 for Cats to Support Nervous System - Ideal for Your Dog Vitamins and Cat Supplies - 4oz**Rx Vitamins**$27.21**442 rev2y ago](https://www.amazon.com/dp/B0CX6Q6CN4) [**Liquid Vitamin B-12 Complex Drops for Dogs and Cats - Nutritionally Balanced Vet Formulated - Energy Appetite Mood - Recovery - Helps Cognition and Brain Joints Skin Digestion**Ka'Dee Simply Beyouful**$11.02**145 rev2y ago](https://www.amazon.com/dp/B0CSLQCDG9) [**Liquid Vitamin B-12 for Dogs and Cats - Vet Formulated - Effective for All Animals Methylcobalamin (Methyl B12) - Energy Appetite and Mood - Made in USA**Infinite Health Labs**$36.65**265 rev3y ago](https://www.amazon.com/dp/B0BM443B7N) [**Nutramax Cobalequin B12 for Dogs and Cats Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Under 22 lbs. and Cats Supports GI Health Chewable Tablets 45 Count**Nutramax Laboratories**$23.25**1,916 rev8y ago](https://www.amazon.com/dp/B07MWKYP86) [**Nutramax Cobalequin B12 for Dogs Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Over 22 lbs. Supports GI Health Chewable Tablets 45 Count**Nutramax Laboratories**$27.91**1,246 rev8y ago](https://www.amazon.com/dp/B07MWS1454)
### **Trending**
90-day click momentum
[**Liquid Vitamin B-12 for Dogs and Cats - Vet Formulated - Effective for All Animals Methylcobalamin (Methyl B12) - Energy Appetite and Mood - Made in USA**Infinite Health Labs**$36.65**4.5★**— 10%**](https://www.amazon.com/dp/B0BM443B7N) [**Nutramax Cobalequin B12 for Dogs and Cats Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Under 22 lbs. and Cats Supports GI Health Chewable Tablets 45 Count**Nutramax Laboratories**$23.25**4.8★**— 1%**](https://www.amazon.com/dp/B07MWKYP86) [**Liquid Vitamin B-12 Complex Drops for Dogs and Cats - Nutritionally Balanced Vet Formulated - Energy Appetite Mood - Recovery - Helps Cognition and Brain Joints Skin Digestion**Ka'Dee Simply Beyouful**$11.02**4.5★**— 0%**](https://www.amazon.com/dp/B0CSLQCDG9) [**RX Vitamins B12 for Dogs and Cats - Dog Digestive Support for Improved Metabolic Process - Pure B12 for Cats to Support Nervous System - Ideal for Your Dog Vitamins and Cat Supplies - 4oz**Rx Vitamins**$27.21**4.4★**— 4%**](https://www.amazon.com/dp/B0CX6Q6CN4) [**Nutramax Cobalequin B12 for Dogs Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Over 22 lbs. Supports GI Health Chewable Tablets 45 Count**Nutramax Laboratories**$27.91**4.8★**— 7%**](https://www.amazon.com/dp/B07MWS1454)
## **What buyers say about b12 for cats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Good value for price”*
**Quality-Overall**13%
*“Great Product”*
**Ease Of Chewing/Swallowing**11%
*“She readily chews it up”*
**Pet Friendly**11%
*“Great for my dog”*
**Taste-Overall**9%
*“Must taste good”*
**Ease Of Use**7%
*“Makes giving in this one medication super easy”*
**Fun/Entertainment Experience**4%
*“He becomes so playful”*
**Flavor**4%
*“so it passes flavor test”*
**Gifting Purpose**4%
*“This purchase was a donation to a local cat rescue on their Amazon wishlist”*
**Scratch Resistance**4%
*“my dog and cat as stopped scratching and biting themselves”*
### **What buyers complain about **
**Allergies**28%
*“One of our dogs is allergic to all animal proteins”*
**Instructions/User Manual/Troubleshooting**11%
*“confusing direction/measure”*
**Value For Money**11%
*“price too high”*
**Smell**11%
*“but are not nearly as smelly any more”*
**Functionality-Overall**6%
*“Nothing stayed in”*
**Indigestion**6%
*“had vomiting issues where he'd vomit his meal at least once a week”*
**Size-Overall**6%
*“still very loose”*
**Hard Feel**6%
*“Rock hard”*
**Ease Of Chewing/Swallowing**6%
*“was afraid of him choking on the tiny size or trying to 'chew'”*
## **Common questions**
- **Is b12 for cats profitable to sell on Amazon United States?**
- The niche generates $196K/yr across 5 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the b12 for cats niche?**
- 4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in b12 for cats?**
- Top complaints mined from reviews: Allergies, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 0.0%.
- **When does demand for b12 for cats peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the b12 for cats niche?**
- Listings span $11.02–$36.65; the average listing price is $25.21 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.
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