---
title: "Search terms — aviary - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/aviary/search-terms"
last_updated: "2026-07-21T20:29:02.758Z"
locale: en
meta:
  description: "Niche score 57/100 · $238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — aviary - Flapen"
---

# **aviary**

**Worth a look**

Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 31Conversion 5Competition 91Returns 87Price range 5Avg price 16Brand share 79Review moat 89Quality gap 91

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****218.87**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Market size**

**Okay****$238K**

$238K/yr · 147K searches

**Growth**

**Okay****+4.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$396.24**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$12.42–$1589.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100