---
title: "Search terms — aquarium filter sponge - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/aquarium-filter-sponge/search-terms"
last_updated: "2026-07-21T21:59:03.143Z"
locale: en
meta:
  description: "Niche score 41/100 · $116K/yr market · 195K searches/yr · $8.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $116K/yr market · 195K searches/yr · $8.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — aquarium filter sponge - Flapen"
---

# **aquarium filter sponge**

**Skip it**

Soft demand (-6.1% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 22Conversion 75Competition 35Returns 91Price range 39Avg price 24Brand share 25Review moat 50Quality gap 40

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,535.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$4.24–$21.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$116K**

$116K/yr · 195K searches

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****$8.55**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch