---
title: "Search terms — aquarium filter media - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/aquarium-filter-media/search-terms"
last_updated: "2026-07-21T20:54:27.118Z"
locale: en
meta:
  description: "Niche score 59/100 · $391K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $391K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — aquarium filter media - Flapen"
---

# **aquarium filter media**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 26Conversion 64Competition 76Returns 97Price range 74Avg price 77Brand share 56Review moat 46Quality gap 33

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.90**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****$3.05–$48.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$391K**

$391K/yr · 433K searches

**Review moat**

**Okay****1,944**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.1%**

90-day search growth — must beat 0% to launch