---
title: "Apple Dog Treats — $2.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/apple-dog-treats"
last_updated: "2026-07-22T20:53:32.893Z"
locale: en
meta:
description: "Niche score 59/100 · $2.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $2.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Apple Dog Treats — $2.5M/yr Amazon US Niche (2026) - Flapen"
---
# **apple dog treats**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 25Conversion 99Competition 84Returns 100Price range 63Avg price 38Brand share 0Review moat 24Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****19.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 1.2M searches
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Good****$3.76–$34.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.53**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,642.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, apple dog treats is a $2.5M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple dog treats market data**
- **Units sold / yr**
- **250K–300K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.6M–$3.2M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **19.2%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**3 **▼falling
**Sellers**
**301**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 69%
**Open market**
**0%**
- Blue Buffalo75% - Fruitables24% - Top Chews1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — -0.9% search growth over the last 90 days.
30K20KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/apple-dog-treats/trend)
## **Top apple dog treats search terms**
- **blue buffalo dog treats**665K/yr-1.8%15.1% conv. - **fruitables dog treats**186K/yr-4.7%15.8% conv. - **blue dog treats**64K/yr+3.3%9.0% conv. - **blue buffalo treats**54K/yr+6.4%11.5% conv. - **fruitables**55K/yr+8.4%11.1% conv. - **blue buffalo health bars**44K/yr-1.5%20.8% conv. - **dog treats blue buffalo**41K/yr+3.5%16.6% conv. - **health bars for dogs**21K/yr+13.6%23.5% conv. - **blue buffalo health bars for dogs**24K/yr+7.0%20.8% conv. - **buffalo dog treats**10K/yr+2.1%5.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/apple-dog-treats/search-terms)
## **Top apple dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$50K4%$101K6%$151K8%$201K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 63 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Buffalo Health Bars Dog Biscuits Variety Pack (Bacon Egg Cheese Apples & Yogurt Pumpkin & Cinnamon) Healthy Dog Treats with No Artificial Flavors or Preservatives 16 oz. Each (3 Bags)**Blue Buffalo**$14.46**4.8★4,971 rev](https://www.amazon.com/dp/B07Y1ND3TB) [2**Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious No Wheat Corn or Soy Made in the USA Pumpkin and Blueberry Flavor 12oz**Fruitables**$5.63**4.7★5,970 rev](https://www.amazon.com/dp/B08LLGJGJT) [3**Blue Buffalo Health Bars Apples & Yogurt Crunchy Dog Biscuits Oven-Baked with Real Apples & Natural Ingredients Healthy Dog Treats with No Artificial Flavors or Preservatives Jumbo Box 3.5 lbs.**Blue Buffalo**$14.15**4.8★11,338 rev](https://www.amazon.com/dp/B08XY8QFMX) [4**Blue Buffalo Mini Health Bars Apples & Yogurt Crunchy Dog Biscuits Bite-Sized for Training Oven-Baked with Real Apples & Natural Ingredients Healthy Dog Treats 16 oz.**Blue Buffalo**$4.68**4.8★2,039 rev](https://www.amazon.com/dp/B0D9HMCYKC) [5**Blue Buffalo Bits Chicken Soft & Chewy Dog Treats Bite-Sized for Training Made with Real Chicken & Enhanced with DHA Heart-Shaped Dog Treats Made in the USA with Natural Ingredients 19 oz.**Blue Buffalo**$13.87**4.7★16,089 rev](https://www.amazon.com/dp/B08XY91T66)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Buffalo Soft & Chewy Health Bars Baked with Real Chicken & Apples Natural Dog Treats Mineral Enhanced for Flavor 9 oz. Bag**Blue Buffalo**$4.72**188 rev6mo ago](https://www.amazon.com/dp/B0G23M6HS7) [**Blue Buffalo Soft & Chewy Health Bars Baked with Real Chicken & Mixed Berries Natural Dog Treats Enhanced with Vitamins and Minerals 9 oz. Bag**Blue Buffalo**$5.18**73 rev6mo ago](https://www.amazon.com/dp/B0G23JDZ82) [**Blue Buffalo Red White & Blue Bars Crunchy Dog Treats Baked with Oatmeal & Cinnamon 11-oz Bag**Blue Buffalo**$5.49**90 rev1y ago](https://www.amazon.com/dp/B0DZF989GN) [**Fruitables Baked Dog Treats Pumpkin Snacks for Dogs Low Calorie & Delicious No Wheat Corn or Soy Healthy Puppy Training Treats Made in The USA Pumpkin and Blueberry Flavor 20oz**Fruitables**$9.24**5,970 rev1y ago](https://www.amazon.com/dp/B0DXFYN2L6) [**Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious Pet Essential Made with No Wheat Corn & Soy Made in the USA Allergy Friendly Pumpkin and Apple Flavor 20 oz**Fruitables**$8.70**4,855 rev1y ago](https://www.amazon.com/dp/B0DXFZK8S7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious Made Without Wheat Corn and Soy Made in the USA Allergy Friendly Chicken and Cranberry Flavor 20 oz**Fruitables**$10.26**4.7★**▲ 275%**](https://www.amazon.com/dp/B0DWY42C17) [**Blue Buffalo Red White & Blue Bars Crunchy Dog Treats Baked with Oatmeal & Cinnamon 11-oz Bag**Blue Buffalo**$5.49**4.5★**▲ 242%**](https://www.amazon.com/dp/B0DZF989GN) [**Blue Buffalo Soft & Chewy Health Bars Baked with Real Chicken & Mixed Berries Natural Dog Treats Enhanced with Vitamins and Minerals 9 oz. Bag**Blue Buffalo**$5.18**4.6★**▲ 232%**](https://www.amazon.com/dp/B0G23JDZ82) [**Blue Buffalo Soft & Chewy Health Bars Baked with Real Chicken & Apples Natural Dog Treats Mineral Enhanced for Flavor 9 oz. Bag**Blue Buffalo**$4.72**4.7★**▲ 196%**](https://www.amazon.com/dp/B0G23M6HS7) [**Blue Buffalo Nudges Beef Grillers Natural Dog Treats Tender & Meaty Dog Snacks Easy-To-Tear for Training Made in the USA with Real Beef No Artificial Preservatives 16 oz.**Blue Buffalo**$12.00**4.7★**▲ 141%**](https://www.amazon.com/dp/B0BCX7SQG6)
**~~View all trending →~~**
## **What buyers say about apple dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**44%
*“Great for pet”*
**Taste-Overall**9%
*“Good taste”*
**Value For Money**6%
*“Very affordable”*
**Smell**6%
*“Smell amazing”*
**Size-Overall**5%
*“Love the size”*
**Quality-Overall**5%
*“The quality is consistent every time”*
**Flavor**4%
*“Appealing flavors for dogs”*
**Soft Feel**4%
*“Softness is my pet preference so these did the trick”*
**Ingredients-Overall**3%
*“clean ingredients”*
**Ease Of Chewing/Swallowing**3%
*“Soft and chewy”*
### **What buyers complain about **
**Size-Overall**11%
*“Smaller bag”*
**Smell**10%
*“They smell rancid”*
**Value For Money**7%
*“Little expensive”*
**Hard Feel**7%
*“They are hard”*
**Allergies**6%
*“Triggered allergies”*
**Indigestion**4%
*“Gave my puppy diarrhea”*
**Ease Of Chewing/Swallowing**4%
*“Not soft or chewy”*
**Moist/Dry**4%
*“no moisture at all”*
**Taste-Overall**3%
*“It just tastes like hard wheat bread”*
**Stale/Rotten/Spoiled**3%
*“Product is spoiled”*
### **Top return reasons **
**Size-Overall**23%
**Flavor**13%
**Hard Feel**8%
**Smell**7%
**Value For Money**7%
**Certifications**5%
**Indigestion**5%
**Advertised Vs Actual Product**5%
**Ingredients-Overall**5%
**Ease Of Chewing/Swallowing**3%
## **Common questions**
- **Is apple dog treats profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 63 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the apple dog treats niche?**
- 3 brands and 301 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in apple dog treats?**
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the apple dog treats niche?**
- Listings span $3.76–$34.21; the average listing price is $10.53 (sweet spot $15–$100). The average incumbent carries 5,643 reviews — the moat a new listing must climb.
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