---
title: "Trend — anti itch cream for dogs - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/anti-itch-cream-for-dogs/trend"
last_updated: "2026-07-21T22:14:41.940Z"
locale: en
meta:
  description: "Niche score 50/100 · $562K/yr market · 213K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $562K/yr market · 213K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — anti itch cream for dogs - Flapen"
---

# **anti itch cream for dogs**

**Worth a look**

Shows searches that convert (18.1% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 62Growth 56Conversion 99Competition 0Returns 92Price range 54Avg price 71Brand share 0Review moat 17Quality gap 58

**Conversion**

**Incredible****18.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.52**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$562K**

$562K/yr · 213K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+29.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$7.12–$24.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****18,224.4**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand