---
title: "Trend — airtag cat collar - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/airtag-cat-collar/trend"
last_updated: "2026-07-21T22:08:50.146Z"
locale: en
meta:
  description: "Niche score 53/100 · $723K/yr market · 1.3M searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $723K/yr market · 1.3M searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — airtag cat collar - Flapen"
---

# **airtag cat collar**

**Worth a look**

Shows low returns (0.8%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Market size 69Growth 49Conversion 55Competition 25Returns 96Price range 57Avg price 51Brand share 40Review moat 35Quality gap 48

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$723K**

$723K/yr · 1.3M searches

**Price range**

**Good****$5.15–$28.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.15**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+19.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,980.06**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf