---
title: "African Cichlids Live Fish — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/african-cichlids-live-fish"
last_updated: "2026-07-21T17:13:11.278Z"
locale: en
meta:
description: "Niche score 51/100 · $105K/yr market · 93K searches/yr · $53.31 avg price. Soft demand (-20.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $105K/yr market · 93K searches/yr · $53.31 avg price. Soft demand (-20.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "African Cichlids Live Fish — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **african cichlids live fish**
**Worth a look**
Shows low returns (0.4%), but soft demand (-20.1% this quarter) keeps it on the watch list.
Market size 26Growth 15Conversion 26Competition 52Returns 98Price range 68Avg price 92Brand share 31Review moat 92Quality gap 94
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****153.18**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$53.31**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$12.15–$137.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$105K**
$105K/yr · 93K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, african cichlids live fish is a $105K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **african cichlids live fish market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$80K–$107K**
- units × avg price
- **Launch success**
- **—**
- 0 of 4 new (360d)
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#1,219**
- **Page quality**
- **0%**
- **Prime**
- **18%**
- **Sponsored**
- **14%**
- **Out of stock**
- **16.2%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 98%
**Open market**
**10%**
- Swimming Creatures32% - Generic27% - Seachem15% - WorldwideTropicals6% - Polar Bear's Pet Shop6% - Quinn's Fins4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.
2K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/african-cichlids-live-fish/trend)
## **Top african cichlids live fish search terms**
- **african cichlids live fish**23K/yr-5.6%0.5% conv. - **cichlids live fish**25K/yr-33.8%0.4% conv. - **cichlids live fish for sale**5K/yr+76.7%0.4% conv. - **live cichlid fish**9K/yr-19.4%0.3% conv. - **african cichlids**11K/yr-42.7%1.1% conv. - **cichlid fish**5K/yr-0.9%0.3% conv. - **cichlid live fish**8K/yr-43.1%0.3% conv. - **cichlid trace**4K/yr-29.1%17.2% conv. - **cichlid trace seachem**3K/yr-32.1%20.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/african-cichlids-live-fish/search-terms)
## **Top african cichlids live fish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$16K20%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Swimming Creatures 12 Assorted Color Mbuna African Cichlids Exotic Freshwater Aquarium Fish (Size Approx: 1-1.5)**Swimming Creatures**$68.63**4.5★18 rev](https://www.amazon.com/dp/B0FQ8B7FTJ) [2**Seachem Cichlid Trace Elements 500ml**Seachem**$14.90**4.8★1,486 rev](https://www.amazon.com/dp/B00025695S) [3**Family of (5) African Cichlids 2 Live Tropical Fish Assorted Alonocara Peacock Cichlid Fish**Generic**$87.20**3.7★425 rev](https://www.amazon.com/dp/B081GBX2T9) [4**2 Pack - Blue Texas Cichlid Live Freshwater Aquarium Fish**Generic**$26.32**3.8★5 rev](https://www.amazon.com/dp/B0FH8RTWXH) [5**Swimming Creatures 6 Assorted Color African Cichlids Exotic Freshwater Aquarium Fish (Size Approx: 1-1.5)**Swimming Creatures**$52.74**4.2★11 rev](https://www.amazon.com/dp/B0DCF13WWS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5-Pack Assorted Peacock Cichlid 2 Live Freshwater Fish Colorful African Species Mix Active Hardy Juveniles Ideal for African Tanks Community Displays and Vibrant Aquarium Setups**Generic**$71.87**5 rev7mo ago](https://www.amazon.com/dp/B0G6J2CLSC) [**5-Pack Assorted African Mbuna Cichlids Freshwater Live Fish Species Originating Lake Malawi Suitable Rock Based Community Aquariums Featuring Active Behavior Diverse Patterns Bold Natural Coloration**Generic**$39.93**0 rev7mo ago](https://www.amazon.com/dp/B0GD53WCBJ) [**Swimming Creatures 12 Assorted Color Mbuna African Cichlids Exotic Freshwater Aquarium Fish (Size Approx: 1-1.5)**Swimming Creatures**$68.63**18 rev10mo ago](https://www.amazon.com/dp/B0FQ8B7FTJ) [**Swimming Creatures 9 Assorted Color Mbuna African Cichlids Exotic Freshwater Aquarium Fish (Size Approx: 1-1.5)**Swimming Creatures**$67.45**0 rev10mo ago](https://www.amazon.com/dp/B0FQ82GVQ4) [**Electric Blue Jack Dempsey Cichlid (Pack of 2 Fish) Aquarium Exotic Freshwater Live Fish**Aquaticheavens**$56.45**6 rev1y ago](https://www.amazon.com/dp/B0DPBD4FFB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swimming Creatures 9 Assorted Color Mbuna African Cichlids Exotic Freshwater Aquarium Fish (Size Approx: 1-1.5)**Swimming Creatures**$67.45**0.0★**▲ 175%**](https://www.amazon.com/dp/B0FQ82GVQ4) [**Swimming Creatures 3 Assorted Color African Cichlids Exotic Freshwater Aquarium Fish (Size Approx: 1-1.5)**Swimming Creatures**$40.11**5.0★**▲ 140%**](https://www.amazon.com/dp/B0DCF5HWQY) [**2 Pack - Blue Texas Cichlid Live Freshwater Aquarium Fish**Generic**$26.32**3.8★**▲ 122%**](https://www.amazon.com/dp/B0FH8RTWXH) [**Family of (25) African Cichlids 1.25 Live Tropical Fish Assorted Mbuna Cichlid**Living Artwork Fish Farms**$137.45**3.7★**▲ 106%**](https://www.amazon.com/dp/B07TLDZ58W) [**Electric Blue Ram Cichlid (Pack of 2 Fish) - Aquarium Exotic Freshwater Live Fish**Neat&Tidy**$47.79**4.1★**▲ 65%**](https://www.amazon.com/dp/B0BDVL1TWJ)
**~~View all trending →~~**
## **What buyers say about african cichlids live fish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**50%
*“I hope you can see their colors well”*
**Size-Overall**30%
*“Beautiful great sized fish”*
**Advertised Vs Actual Product**20%
*“beautiful as they were illustrated i was very pleased to say the least”*
### **What buyers complain about **
**Durability**44%
*“every one of them died”*
**Value For Money**33%
*“Definitely not worth the price”*
**Advertised Vs Actual Product**11%
*“they were not pretty like the picture that they show there was 1 orange 1”*
**Color**11%
*“And silver and just bland colors, nothing special”*
### **Top return reasons **
**Value For Money**27%
**Leak-Proof**27%
**Size-Overall**18%
**Durability**9%
**Product Condition**9%
**Color**9%
## **Common questions**
- **Is african cichlids live fish profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the african cichlids live fish niche?**
- 10 brands and 23 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in african cichlids live fish?**
- Top complaints mined from reviews: Durability, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.
- **When does demand for african cichlids live fish peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the african cichlids live fish niche?**
- Listings span $12.15–$137.45; the average listing price is $53.31 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)