---
title: "707 Calming Equine Supplement — $277K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/707-calming-equine-supplement"
last_updated: "2026-07-21T19:37:07.694Z"
locale: en
meta:
description: "Niche score 51/100 · $277K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $277K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "707 Calming Equine Supplement — $277K/yr Amazon US Niche (2026) - Flapen"
---
# **707 calming equine supplement**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 50Growth 41Conversion 96Competition 18Returns 97Price range 95Avg price 95Brand share 0Review moat 50Quality gap 32
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$34.13**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.62–$79.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$277K**
$277K/yr · 59K searches
**Review moat**
**Okay****1,529.08**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 707 calming equine supplement is a $277K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **707 calming equine supplement market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$205K–$273K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **114 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Mare Magic48% - Formula 70735% - maamgic15% - Farnam2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/707-calming-equine-supplement/trend)
## **Top 707 calming equine supplement search terms**
- **mare magic**17K/yr+13.8%16.3% conv. - **707 calming horse pellets**9K/yr+16.5%18.9% conv. - **mare magic horse supplement**9K/yr+24.1%15.7% conv. - **horse calming supplements**10K/yr+0.2%4.2% conv. - **horse tranquilizer**5K/yr-1.3%0.3% conv. - **707 calming**2K/yr+61.0%16.0% conv. - **calming supplements for horses**4K/yr-12.5%4.2% conv. - **formula 707 calming**2K/yr+14.3%21.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/707-calming-equine-supplement/search-terms)
## **Top 707 calming equine supplement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$28K20%$55K30%$83K40%$111K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mare Magic Calming Supplements 8 oz**Mare Magic**$18.98**4.7★1,603 rev](https://www.amazon.com/dp/B0047HUXVI) [2**Formula 707 Calming Equine Supplement 5LB Bag Anxiety Relief and Enhanced Focus for Horses L-Tryptophan Thiamine & Magnesium**Formula 707**$45.71**4.4★1,324 rev](https://www.amazon.com/dp/B007OUF78E) [3**Mare Magic Calming Supplements 2 Pack New Limited Edition (8 oz)**Mare Magic**$33.47**4.7★217 rev](https://www.amazon.com/dp/B0921F45B9) [4**Mare Magic 32 oz**Mare Magic**$48.33**4.7★1,603 rev](https://www.amazon.com/dp/B004TR18DS) [5**Formula 707 Calming Equine Supplement 10 lb Bag 80 Servings Anxiety Relief and Enhanced Focus for Horses L-Tryptophan Thiamine & Magnesium**Formula 707**$79.07**4.4★1,324 rev](https://www.amazon.com/dp/B007OWZSSQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**maamgic Mens Swim Trunks 9 Inch with Mesh Lining Bathing Suit Stretch Board Shorts with Zip Pockets for Swimming Shark L**maamgic**$22.65**135 rev1y ago](https://www.amazon.com/dp/B0DQ1HF616) [**maamgic Mens Swim Trunks with Compression Liner 9 Inch Stretch Quick Dry Swim Shorts with Zipper Pockets Swimwear Black-Pink Shark Medium**maamgic**$31.21**258 rev1y ago](https://www.amazon.com/dp/B0DPWL49HR) [**maamgic Mens Swim Trunks 5 with Mesh Lining Quick Dry Bathing Suits for Men Swim Shorts Swimwear Baby Blue Medium**maamgic**$20.51**3,424 rev1y ago](https://www.amazon.com/dp/B0DKSL129D) [**maamgic Swim Trunks Boys Quick Dry Toddler Bathing Suits for Kids Swimsuit Above The Knee Boys Swim Shorts Sunglasses Shark Purple 2T**maamgic**$17.62**3,042 rev2y ago](https://www.amazon.com/dp/B0CLG2HQ66) [**maamgic Mens Swim Trunks with Compression Liner 5 Inch Quick Dry Bathing Suit with Zipper Pockets Stretch No-Chafing Swim Shorts SkyBlue-Pink Shark Large**maamgic**$28.29**4,894 rev3y ago](https://www.amazon.com/dp/B0BLNR2PKK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**maamgic Mens 5 Inch Stretch Swimming Shorts Compression Liner Swim Trunks Quick Dry Bathing Suits Board Shorts Beach Shorts Swim Suits Royal Blue Medium**maamgic**$26.18**4.7★**▲ 196%**](https://www.amazon.com/dp/B0B1Q7QJQX) [**maamgic Swim Trunks Boys Quick Dry Toddler Bathing Suits for Kids Swimsuit Above The Knee Boys Swim Shorts Sunglasses Shark Purple 2T**maamgic**$17.62**4.8★**▲ 194%**](https://www.amazon.com/dp/B0CLG2HQ66) [**maamgic Mens Swim Trunks 9 Inch with Mesh Lining Bathing Suit Stretch Board Shorts with Zip Pockets for Swimming Shark L**maamgic**$22.65**4.4★**▲ 194%**](https://www.amazon.com/dp/B0DQ1HF616) [**maamgic Mens Swim Trunks with Compression Liner 9 Inch Stretch Quick Dry Swim Shorts with Zipper Pockets Swimwear Black-Pink Shark Medium**maamgic**$31.21**4.6★**▲ 193%**](https://www.amazon.com/dp/B0DPWL49HR) [**maamgic Mens Swim Trunks with Compression Liner 5 Inch Quick Dry Bathing Suit with Zipper Pockets Stretch No-Chafing Swim Shorts SkyBlue-Pink Shark Large**maamgic**$28.29**4.7★**▲ 193%**](https://www.amazon.com/dp/B0BLNR2PKK)
**~~View all trending →~~**
## **What buyers say about 707 calming equine supplement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Great Product”*
**Soothing/Teething**17%
*“relaxed my horse”*
**Value For Money**14%
*“Good value when compared with other sellers”*
**Pet Friendly**8%
*“Horse calming”*
**Ease Of Use**6%
*“Easy to use”*
**Efficiency**5%
*“Works great”*
**Taste-Overall**3%
*“She likes the taste”*
**Smell**3%
*“It has a lovely smell”*
**Natural Ingredients**3%
*“Natural supplement”*
**Advertised Vs Actual Product**3%
*“Works as expected”*
### **What buyers complain about **
**Functionality-Overall**38%
*“It just didn't work”*
**Taste-Overall**13%
*“My horse doesn't like the taste so it's hard to feed her”*
**Indigestion**13%
*“Made my horse psychotic”*
**Certifications**13%
*“Failed the test test”*
**Smell**13%
*“this bag had a very bad mold smell”*
**Value For Money**4%
*“Pricey”*
### **Top return reasons **
**Size-Overall**53%
**Length**16%
**Waist Fit**10%
**Hip Fit**5%
**Color**5%
**Advertised Vs Actual Product**2%
**Material Quality**1%
**Thigh Fit**1%
**Print Quality**1%
**Functionality-Overall**1%
## **Common questions**
- **Is 707 calming equine supplement profitable to sell on Amazon United States?**
- The niche generates $277K/yr across 13 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 707 calming equine supplement niche?**
- 4 brands and 45 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 707 calming equine supplement?**
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Indigestion. The return rate is 0.7%.
- **When does demand for 707 calming equine supplement peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the 707 calming equine supplement niche?**
- Listings span $17.62–$79.07; the average listing price is $34.13 (sweet spot $15–$100). The average incumbent carries 1,529 reviews — the moat a new listing must climb.
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