--- title: "Pet Supplies on Amazon United States — $3.0B/yr Across 3672 Niches - Flapen" canonical_url: "https://flapen.com/research/us/pet-supplies" last_updated: "2026-07-19T15:42:37.657Z" locale: en meta: description: "Market analysis of Pet Supplies on Amazon United States: 3672 niches tracked, $3.0B/yr of combined demand, each niche scored with a launch verdict." "og:description": "Market analysis of Pet Supplies on Amazon United States: 3672 niches tracked, $3.0B/yr of combined demand, each niche scored with a launch verdict." "og:title": "Pet Supplies on Amazon United States — $3.0B/yr Across 3672 Niches - Flapen" --- # **Pet Supplies** $3.0B/yr of tracked demand across 3,672 niches on Amazon United States (median 90-day growth +1.3%) — led by calming chews for dogs at 82/100. #3 of 17 tracked United States categories · 8% of the tracked market **Niches tracked** **3,672** Data through 2026-07-05 **Market / yr** **$3.0B** across tracked niches **Median growth (90d)** **+1.3%** search volume vs the prior quarter **Launch-ready** **237** niches that clear our launch bar **237** of 3672 tracked niches clear our launch bar. [Launch it **237**](https://flapen.com/research/niches?market=us&categories=us:2619534011&verdict=launch "See these niches in the workspace") [ Worth a look **1776**](https://flapen.com/research/niches?market=us&categories=us:2619534011&verdict=watch "See these niches in the workspace") [ Skip it **1659**](https://flapen.com/research/niches?market=us&categories=us:2619534011&verdict=skip "See these niches in the workspace") **Signals**[** Trending **1,229](https://flapen.com/research/niches?market=us&categories=us:2619534011&signal=trending) [** Low Competition **1,524](https://flapen.com/research/niches?market=us&categories=us:2619534011&signal=low_competition) [** Quality Gap **329](https://flapen.com/research/niches?market=us&categories=us:2619534011&signal=quality_gap) [** High Returns **432](https://flapen.com/research/niches?market=us&categories=us:2619534011&signal=high_returns) [** High Price **539](https://flapen.com/research/niches?market=us&categories=us:2619534011&signal=high_price) [** Out of Stock **223](https://flapen.com/research/niches?market=us&categories=us:2619534011&signal=out_of_stock) ## **Where the money is** Yearly tracked market size by niche Top 100 of 250 niches by market size shown ## **Top picks**The strongest niches we track in Pet Supplies**Launch it**### [calming chews for dogs](https://flapen.com/research/us/pet-supplies/calming-chews-for-dogs) A $6.2M/yr market growing +38.7% this quarter with returns at 0.4% — clears our launch bar.
**Market/yr**
**$6.2M**
**Growth 90d**
**+38.7%**
**Top-5 clicks**
**27%**
**Rating**
**4.1★**
[**~~Read the full verdict → ~~**](https://flapen.com/research/us/pet-supplies/calming-chews-for-dogs)**Launch it**### [dog cooling mat](https://flapen.com/research/us/pet-supplies/dog-cooling-mat) A $4.0M/yr market growing +499.7% this quarter with returns at 2.0% — clears our launch bar.
**Market/yr**
**$4.0M**
**Growth 90d**
**+499.7%**
**Top-5 clicks**
**30%**
**Rating**
**4.2★**
[**~~Read the full verdict → ~~**](https://flapen.com/research/us/pet-supplies/dog-cooling-mat)**Worth a look**### [horse fly boots](https://flapen.com/research/us/pet-supplies/horse-fly-boots) Shows demand growing +300.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
**Market/yr**
**$387K**
**Growth 90d**
**+300.5%**
**Top-5 clicks**
**31%**
**Rating**
**4.0★**
[**~~Read the full verdict → ~~**](https://flapen.com/research/us/pet-supplies/horse-fly-boots) ## **Opportunity map**Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentratedGrowth 90dcalming chews for dogsdog cooling matLaunch it Worth a look Skip it ## **Demand & seasonality**Weekly Amazon search volume, last 104 weeks — median niche search growth of +1.3% over the last 90 days.45.0M35.0MPrime Day '24Holiday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay No pronounced peak months · busiest ÷ quietest = 1.2× Latest week hidden while niches are still reporting it. ## **Movers — rising vs cooling niches by 90-day growth**### **Rising**#NameGrowth (90d)1 [pet pro grooming tool](https://flapen.com/research/us/pet-supplies/pet-pro-grooming-tool) $548K/yr**↑>1,000%**2 [pelsbarn cooling dog bed](https://flapen.com/research/us/pet-supplies/pelsbarn-cooling-dog-bed) $321K/yr**↑>1,000%**3 [dog floats for pool](https://flapen.com/research/us/pet-supplies/dog-floats-for-pool) $790K/yr**↑557.6%**4 [selene doggy fountain](https://flapen.com/research/us/pet-supplies/selene-doggy-fountain) $487K/yr**↑505.6%**5 [dog cooling mat](https://flapen.com/research/us/pet-supplies/dog-cooling-mat) $4.0M/yr**↑499.7%**### **Cooling**#NameGrowth (90d)1 [heated water bowl](https://flapen.com/research/us/pet-supplies/heated-water-bowl) $350K/yr**↓94.4%**2 [dog coat](https://flapen.com/research/us/pet-supplies/dog-coat) $317K/yr**↓92.4%**3 [renu dog brush](https://flapen.com/research/us/pet-supplies/renu-dog-brush) $738K/yr**↓89.8%**4 [heated cat houses for outdoor cats](https://flapen.com/research/us/pet-supplies/heated-cat-houses-for-outdoor-cats) $1.1M/yr**↓85.8%**5 [self warming cat bed](https://flapen.com/research/us/pet-supplies/self-warming-cat-bed) $601K/yr**↓76.1%**## **Niches**3672 tracked | **#** | **Niche** | **Verdict** | **Score** | **Market/yr** | **90d** | **Top 5** | **Rating** | **Price** | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | [**calming chews for dogs**](https://flapen.com/research/us/pet-supplies/calming-chews-for-dogs) A $6.2M/yr market | **Launch it** | **82** | $6.2M | **+38.7%** | 27% | 4.1★ | $21.68 | | 2 | [**dog cooling mat**](https://flapen.com/research/us/pet-supplies/dog-cooling-mat) Demand growing +499.7% this quarter | **Launch it** | **82** | $4.0M | **+499.7%** | 30% | 4.2★ | $30.73 | | 3 | [**horse fly boots**](https://flapen.com/research/us/pet-supplies/horse-fly-boots) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **79** | $387K | **+300.5%** | 31% | 4.0★ | $31.05 | | 4 | [**dog allergy relief**](https://flapen.com/research/us/pet-supplies/dog-allergy-relief) Low returns (0.3%) | **Launch it** | **78** | $5.4M | **+23.8%** | 38% | 4.3★ | $25.30 | | 5 | [**baby pool**](https://flapen.com/research/us/pet-supplies/baby-pool) Demand growing +203.2% this quarter | **Launch it** | **77** | $2.4M | **+203.2%** | 21% | 4.3★ | $44.68 | | 6 | [**cat repellent outdoor**](https://flapen.com/research/us/pet-supplies/cat-repellent-outdoor) Beatable incumbent ratings (3.1★) | **Launch it** | **77** | $2.4M | **+27.4%** | 39% | 3.1★ | $25.22 | | 7 | [**cbd for dogs**](https://flapen.com/research/us/pet-supplies/cbd-for-dogs) Low returns (0.1%) | **Launch it** | **77** | $2.2M | **+34.9%** | 46% | 4.2★ | $22.14 | | 8 | [**fly repellent outdoor patio**](https://flapen.com/research/us/pet-supplies/fly-repellent-outdoor-patio) Demand growing +297.6% this quarter | **Launch it** | **77** | $1.3M | **+297.6%** | 48% | 4.3★ | $27.59 | | 9 | [**tick repellent dogs**](https://flapen.com/research/us/pet-supplies/tick-repellent-dogs) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **77** | $664K | **+232.2%** | 44% | 4.2★ | $25.94 | | 10 | [**dog urine neutralizer for lawn**](https://flapen.com/research/us/pet-supplies/dog-urine-neutralizer-for-lawn) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **77** | $417K | **+110.7%** | 53% | 4.0★ | $27.58 | [**Explore all 3,672 niches **](https://flapen.com/research/niches?market=us&categories=us:2619534011)