---
title: "Yellow Outdoor Rug — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/yellow-outdoor-rug"
last_updated: "2026-07-22T22:41:14.320Z"
locale: en
meta:
description: "Niche score 55/100 · $24K/yr market · 58K searches/yr · $38.97 avg price. A small market ($24K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $24K/yr market · 58K searches/yr · $38.97 avg price. A small market ($24K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Outdoor Rug — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow outdoor rug**
**Worth a look**
Shows a sweet-spot price point ($38.97 avg), but a small market ($24K/yr) keeps it on the watch list.
Market size 6Growth 86Conversion 13Competition 79Returns 49Price range 93Avg price 95Brand share 69Review moat 43Quality gap 47
**Avg price**
**Incredible****$38.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.48–$88.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+87.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.1%**
return rate — above 6% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,230.78**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$24K**
$24K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, yellow outdoor rug is a $24K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow outdoor rug market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$29K**
- units × avg price
- **Launch success**
- **17%**
- 1 of 6 new (360d)
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,043**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **83%**
- **Out of stock**
- **21.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**36%**
Top 20: 75%
**Open market**
**31%**
- JONATHAN Y21% - FH Home21% - GENIMO9% - Unique Loom6% - Yamaziot6% - SAFAVIEH5%
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — +87.9% search growth over the last 90 days.
3K2KSpike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/yellow-outdoor-rug/trend)
## **Top yellow outdoor rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9708%$2K12%$3K16%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 46 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FH Home Outdoor Rug - Waterproof Fade Resistant Crease-Free - Premium Recycled Plastic - Geometric - Porch Deck Balcony Mudroom Laundry Room Patio - Hampton - Yellow Crease Free - 3 x 5 ft**FH Home**$29.43**4.6★6,742 rev](https://www.amazon.com/dp/B0CKTYWNXS) [2**GENIMO Outdoor Rug for Patio Clearance 6x9 Reversible Plastic Straw Rugs Lightweight Waterproof RV Camping Mat for Camper Balcony Deck Backyard Picnic Yellow & Beigewhite**GENIMO**$50.83**4.2★7,576 rev](https://www.amazon.com/dp/B0DP2HBWNY) [3**FH Home Outdoor Camping Rug - Waterproof Fade Resistant Reversible - Premium Recycled Plastic - Geometric - Picnic Patio Deck Sunroom RV - Aztec - Yellow & White - 4 x 6 ft Foldable**FH Home**$31.13**4.3★1,771 rev](https://www.amazon.com/dp/B0CZM7PDTZ) [4**Unique Loom Outdoor Collection Area Rug - Cape Town (5 3 x 8 Rectangle Yellow Ivory/ Ivory)**Unique Loom**$68.32**4.6★486 rev](https://www.amazon.com/dp/B08C6RNBRF) [5**JONATHAN Y Floral Textured Weave Indoor Outdoor Area Rug 4X6 Yellow/Cream Zinnia Modern for Backyard Patio Porch Easy-Cleaning High Traffic Pet-Friendly Non-Shedding (SMB110G-4)**JONATHAN Y**$44.63**4.5★5,531 rev](https://www.amazon.com/dp/B0B57CD92C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Moucuny Yellow and White Summer Striped Rug 2 x 3 Outdoor Front Porch Door Mat Polyester Washable Entryway Rug Home Farmhouse Decor**Moucuny**$19.95**122 rev2mo ago](https://www.amazon.com/dp/B0GZ3F7SWY) [**Spring Yellow and White Plaid Rug 24 x 37 Cotton Blend Layered Doormat Rug for Front Door Hand-Woven Washable Entryway & Porch Decor**NIIKOOS**$18.95**118 rev6mo ago](https://www.amazon.com/dp/B0GFK4GJ59) [**Outdoor Rug 5x8 ft Waterproof Reversible Plastic Straw Patio Camping Rug Portable Indoor Outdoor RV Mat Carpet for Deck Camper Porch Balcony Backyard Picnic Yellow**famibay**$24.94**48 rev8mo ago](https://www.amazon.com/dp/B0FYF48Q34) [**Round Outdoor Rug 6ft Waterproof Reversible Boho Plastic Straw Patio Deck Camping Rugs Indoor Outdoor Portable RV Mat Carpet for Outside Porch Balcony Backyard Beach Pool Yellow**famibay**$37.23**424 rev8mo ago](https://www.amazon.com/dp/B0FX3SYYJN) [**Yamaziot Outdoor Rug 5x8 Ft Waterproof Plastic Straw Patio Rug Reversible Backyard Carpet Portable RV Mat Large Indoor Outdoor Rug for Patio Porch Deck Balcony Orange Yellow**Yamaziot**$29.67**482 rev9mo ago](https://www.amazon.com/dp/B0FS5S4CHJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Moucuny Yellow and White Summer Striped Rug 2 x 3 Outdoor Front Porch Door Mat Polyester Washable Entryway Rug Home Farmhouse Decor**Moucuny**$19.95**4.5★**▲ 68%**](https://www.amazon.com/dp/B0GZ3F7SWY) [**SAFAVIEH Washable Rug Outdoor Courtyard Collection - 27 x 5 Yellow & Beige Non-Shedding & Easy Cleaning Ideal for Patio Backyard Mudroom (CY6009-316)**SAFAVIEH**$28.22**4.4★**▲ 68%**](https://www.amazon.com/dp/B00NOPJS2Y) [**FH Home Outdoor Camping Rug - Waterproof Fade Resistant Reversible - Premium Recycled Plastic - Geometric - Picnic Patio Deck Sunroom RV - Aztec - Yellow & White - 4 x 6 ft Foldable**FH Home**$31.13**4.3★**▲ 65%**](https://www.amazon.com/dp/B0CZM7PDTZ) [**Outdoor Patio Plastic Rug Waterproof - Outdoor Rugs for Camper Outside Rv Porch Deck Clearance Area Carpet for Outside Balcony Patio Decor Blue & Yellow 4x6 ft**Kalafun**$19.43**4.1★**▲ 64%**](https://www.amazon.com/dp/B0DK1TVSDM) [**JONATHAN Y Weave Floral Indoor Outdoor Area Rug 3X5 Yellow/Cream Tela Bohemian Textured for Backyard Patio Porch Easy-Cleaning High Traffic Pet-Friendly Non-Shedding (SMB100E-3)**JONATHAN Y**$35.53**4.6★**▲ 63%**](https://www.amazon.com/dp/B0B6F561PR)
**~~View all trending →~~**
## **What buyers say about yellow outdoor rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“The colors are vibrant”*
**Quality-Overall**11%
*“Excellent quality and worth the $ I really like this rug”*
**Advertised Vs Actual Product**8%
*“True to picture”*
**Value For Money**8%
*“Worth the money”*
**Ease Of Cleaning**6%
*“Easy to sweep or rinse off”*
**Durability**6%
*“Theyre very durable”*
**Size-Overall**4%
*“the size is accurate”*
**Weight Light**3%
*“Lightweight and so far is showing no dirt or stains”*
**Material Quality**3%
*“Very nice material”*
**Design-Overall**3%
*“Looks good with my lemon decor”*
### **What buyers complain about **
**Quality-Overall**17%
*“Quality control issues”*
**Color**12%
*“the color is already coming off”*
**Material Quality**10%
*“The material wasn't what I was expecting”*
**Thickness**7%
*“I just wish it were a little bit thicker”*
**Advertised Vs Actual Product**5%
*“the color is very misleading online”*
**Size-Overall**4%
*“Too Small”*
**Flatness**4%
*“Doesn't lay flat”*
**Suitable For Outdoor**4%
*“The outdoor rugs are far too lightweight for outdoor use”*
**Durability**3%
*“Second point, it doesnt look durable”*
**Weight Light**2%
*“The outdoor rugs are far too lightweight for outdoor use”*
### **Top return reasons **
**Size-Overall**29%
**Color**19%
**Material Quality**18%
**Advertised Vs Actual Product**8%
**Quality-Overall**8%
**Thin**2%
**Weight Light**2%
**Thickness**2%
**Strength**2%
**Flatness**1%
## **Common questions**
- **Is yellow outdoor rug profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 46 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +87.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the yellow outdoor rug niche?**
- 22 brands and 37 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in yellow outdoor rug?**
- Top complaints mined from reviews: Quality-Overall, Color, Material Quality. The return rate is 3.1%.
- **When does demand for yellow outdoor rug peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 13.4× the quietest.
- **What does it cost to enter the yellow outdoor rug niche?**
- Listings span $13.48–$88.42; the average listing price is $38.97 (sweet spot $15–$100). The average incumbent carries 2,231 reviews — the moat a new listing must climb.
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