---
title: "Yarrow Seeds — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/yarrow-seeds"
last_updated: "2026-07-21T17:40:30.963Z"
locale: en
meta:
description: "Niche score 60/100 · $98K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $98K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yarrow Seeds — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **yarrow seeds**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 47Conversion 88Competition 52Returns 99Price range 46Avg price 21Brand share 59Review moat 94Quality gap 88
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Review moat**
**Great****123.65**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+17.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$3.68–$24.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$98K**
$98K/yr · 129K searches
**Avg price**
**Bad****$7.48**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, yarrow seeds is a $98K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yarrow seeds market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$94K–$112K**
- units × avg price
- **Launch success**
- **27%**
- 3 of 11 new (360d)
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#1,343**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **87%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**25%**
- Sow Right Seeds34% - EquSym11% - Organo Republic9% - Loseedsoo9% - Outsidepride7% - Mixrug5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/yarrow-seeds/trend)
## **Top yarrow seeds search terms**
- **yarrow seeds**95K/yr+10.6%9.5% conv. - **yarrow seeds for planting**24K/yr+31.0%11.1% conv. - **yarrow seeds perennial**7K/yr+69.1%9.9% conv. - **yarrow seed**3K/yr+9.3%7.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/yarrow-seeds/search-terms)
## **Top yarrow seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$15K20%$20K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sow Right Seeds - Pastel Mix Yarrow Seeds for Planting - Vibrant Yarrow Flowers for Attracting Pollinators - Perfect for Floral Gardens & Landscaping - Easy to Grow - Non-GMO Heirloom Herb (1)**Sow Right Seeds**$5.27**4.1★62 rev](https://www.amazon.com/dp/B0FNS2YQXQ) [2**Sow Right Seeds - Common White Gold & Red Yarrow Seeds for Planting - Non-GMO Heirloom Packets with Instructions to Grow Outdoor Home Garden - Medicinal Herb & Native Wildflower with Fragrant Blooms**Sow Right Seeds**$8.98**4.2★166 rev](https://www.amazon.com/dp/B0CRD7CPPM) [3**White Yarrow Seeds Pack 0.25 G - Over 2000 Non-GMO Heirloom Yarrow Seeds for Planting Herbs in Individual Seed Packet Herbs Seeds for Planting Home Garden Indoor & Outdoor Gardening**Organo Republic**$4.96**4.3★500 rev](https://www.amazon.com/dp/B0D2332B5Z) [4**8000+ Yarrow Seeds for Planting - 5 Packs Colors Mixed Achillea Millefolium Perennial Wildflower White Gold Red Pink Purple Separate Packets 1600 Each Attracts Bees & Butterflies**EquSym**$14.80**4.1★24 rev](https://www.amazon.com/dp/B0GQDL9RT3) [5**Outsidepride Summer Berries Mix Yarrow Seeds 1000 Pcs. Perennial Versatile Clump-Forming & Drought Tolerant Flower Seeds for Planting Fragrant & Vibrant Blooms Ideal for Pollinator Gardens**Outsidepride**$7.46**3.9★349 rev](https://www.amazon.com/dp/B004JPH84S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KVITER Yarrow Collection - White Red and Gold Yarrow Seeds Achillea Flower Seed Packets Set Deer Resistant - Perennial Flower Seeds for Outdoor Garden Borders Cottage Landscapes Cut Flowers**KVITER**$9.04**2 rev2mo ago](https://www.amazon.com/dp/B0GZ57P947) [**5500+ Yarrow Seeds for Planting - 5 Color Mix Achillea Millefolium Flower Seeds 1100+ Per Color Individually Packed Perennial Wildflower for Garden Beds Borders and Pollinator Garden**EquSym**$9.68**1 rev2mo ago](https://www.amazon.com/dp/B0GXZLL5WV) [**1500 Pcs Yarrow Seeds Perennial - Drought Tolerant Hardy Flower Seeds Long Blooming Period Perfect for Garden Borders & Pollinator Gardens**BuggyBeds**$5.43**3 rev3mo ago](https://www.amazon.com/dp/B0GX8Y68D8) [**loseedsoo 12000+ Mixed Yarrow Seeds for Planting Achillea Millefolium Flower Seed Mix Perennial Wildflower Seeds Pollinator Friendly 2 g**Loseedsoo**$6.99**31 rev3mo ago](https://www.amazon.com/dp/B0GWLHXSX6) [**8000+ Yarrow Seeds for Planting - 5 Packs Colors Mixed Achillea Millefolium Perennial Wildflower White Gold Red Pink Purple Separate Packets 1600 Each Attracts Bees & Butterflies**EquSym**$14.80**24 rev4mo ago](https://www.amazon.com/dp/B0GQDL9RT3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5500+ Yarrow Seeds for Planting - 5 Color Mix Achillea Millefolium Flower Seeds 1100+ Per Color Individually Packed Perennial Wildflower for Garden Beds Borders and Pollinator Garden**EquSym**$9.68**5.0★**▲ 121%**](https://www.amazon.com/dp/B0GXZLL5WV) [**1500 Pcs Yarrow Seeds Perennial - Drought Tolerant Hardy Flower Seeds Long Blooming Period Perfect for Garden Borders & Pollinator Gardens**BuggyBeds**$5.43**5.0★**▲ 121%**](https://www.amazon.com/dp/B0GX8Y68D8) [**loseedsoo 12000+ Mixed Yarrow Seeds for Planting Achillea Millefolium Flower Seed Mix Perennial Wildflower Seeds Pollinator Friendly 2 g**Loseedsoo**$6.99**4.7★**▲ 120%**](https://www.amazon.com/dp/B0GWLHXSX6) [**KVITER Yarrow Collection - White Red and Gold Yarrow Seeds Achillea Flower Seed Packets Set Deer Resistant - Perennial Flower Seeds for Outdoor Garden Borders Cottage Landscapes Cut Flowers**KVITER**$9.04**5.0★**▲ 120%**](https://www.amazon.com/dp/B0GZ57P947) [**TKE Farms & Gardens - White Yarrow Seeds for Planting - 3000+ Non-GMO Heirloom Medicinal Herb Seeds Enjoy Lush Blooms for a Stunning Garden Cold-Hardy Perennial for Containers & Gardens**TKE FARMS & GARDENS**$4.10**4.2★**▲ 101%**](https://www.amazon.com/dp/B09ZT3649M)
**~~View all trending →~~**
## **What buyers say about yarrow seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**49%
*“Good plants”*
**Quality-Overall**12%
*“solid quality seeds”*
**Color**8%
*“Lots of green”*
**Value For Money**8%
*“so worth it”*
**Instructions/User Manual/Troubleshooting**5%
*“The packet came with clear instructions”*
**Advertised Vs Actual Product**4%
*“This is exactly as described”*
**Ease Of Use**3%
*“its easy to organize”*
**Gifting Purpose**3%
*“Giftable: yes”*
**Smell**2%
*“Some of the herbs are also great for adding fragrance”*
**Strength**1%
*“that is sturdy”*
### **What buyers complain about **
**Plant Growth**71%
*“never grew”*
**Size-Overall**8%
*“It isn't large enough to know how it will do”*
**Value For Money**3%
*“1 ⭐️ Not worth spending money on at all”*
**Advertised Vs Actual Product**3%
*“the product images showing blue make me suspicious”*
**Water Resistance**2%
*“they are having a little bit of trouble standing after water”*
**Functionality-Overall**2%
*“Mine did not germinate”*
**Contamination**1%
*“low germination rates”*
**Ease Of Use**1%
*“Tough to germinate”*
**Color**1%
*“the product images showing blue make me suspicious”*
**Hard Feel**1%
*“it was a bit too harsh for seedlings”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Plant Growth**19%
**Value For Money**18%
**Leak-Proof**6%
**Color**5%
**Contamination**3%
**Functionality-Overall**3%
**Size-Overall**3%
**Instructions/User Manual/Troubleshooting**2%
**Flatness**2%
## **Common questions**
- **Is yarrow seeds profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 23 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the yarrow seeds niche?**
- 15 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in yarrow seeds?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for yarrow seeds peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the yarrow seeds niche?**
- Listings span $3.68–$24.77; the average listing price is $7.48 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.
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