---
title: "Trend — yard - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/yard/trend"
last_updated: "2026-07-22T21:40:25.721Z"
locale: en
meta:
  description: "Niche score 52/100 · $105K/yr market · 609K searches/yr · $25.26 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $105K/yr market · 609K searches/yr · $25.26 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — yard - Flapen"
---

# **yard**

**Worth a look**

Shows a sweet-spot price point ($25.26 avg), but weak search conversion (0.7%) keeps it on the watch list.

Market size 26Growth 85Conversion 9Competition 30Returns 81Price range 84Avg price 95Brand share 57Review moat 57Quality gap 45

**Avg price**

**Incredible****$25.26**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+85.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Great****$9.68–$48.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,237.78**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$105K**

$105K/yr · 609K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale