---
title: "Search terms — yard stakes - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/yard-stakes/search-terms"
last_updated: "2026-07-22T21:45:50.934Z"
locale: en
meta:
  description: "Niche score 66/100 · $219K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $219K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — yard stakes - Flapen"
---

# **yard stakes**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 79Conversion 64Competition 84Returns 86Price range 55Avg price 78Brand share 95Review moat 44Quality gap 21

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Growth**

**Great****+69.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$16.11**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.07–$29.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,064.11**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$219K**

$219K/yr · 239K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality