---
title: "Trend — yard rocks - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/yard-rocks/trend"
last_updated: "2026-07-21T20:46:23.780Z"
locale: en
meta:
  description: "Niche score 68/100 · $85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · $85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — yard rocks - Flapen"
---

# **yard rocks**

**Worth a look**

Shows demand growing +138.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 96Conversion 35Competition 79Returns 85Price range 83Avg price 95Brand share 76Review moat 55Quality gap 73

**Growth**

**Incredible****+138.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$28.82**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$6.74–$107.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,300.57**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$85K**

$85K/yr · 105K searches