---
title: "Products — woven door mat - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/woven-door-mat/products"
last_updated: "2026-07-21T21:03:28.253Z"
locale: en
meta:
  description: "Niche score 53/100 · $27K/yr market · 45K searches/yr · $27.33 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $27K/yr market · 45K searches/yr · $27.33 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — woven door mat - Flapen"
---

# **woven door mat**

**Worth a look**

Shows a sweet-spot price point ($27.33 avg), but a small market ($27K/yr) keeps it on the watch list.

Market size 7Growth 54Conversion 27Competition 72Returns 37Price range 91Avg price 95Brand share 83Review moat 50Quality gap 67

**Avg price**

**Incredible****$27.33**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.40–$71.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+25.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,537.82**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$27K**

$27K/yr · 45K searches