---
title: "Woven Door Mat — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/woven-door-mat"
last_updated: "2026-07-22T20:52:50.553Z"
locale: en
meta:
description: "Niche score 53/100 · $27K/yr market · 45K searches/yr · $27.33 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $27K/yr market · 45K searches/yr · $27.33 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Woven Door Mat — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **woven door mat**
**Worth a look**
Shows a sweet-spot price point ($27.33 avg), but a small market ($27K/yr) keeps it on the watch list.
Market size 7Growth 54Conversion 27Competition 72Returns 37Price range 91Avg price 95Brand share 83Review moat 50Quality gap 67
**Avg price**
**Incredible****$27.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.40–$71.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+25.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,537.82**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.6%**
return rate — above 6% kills the launch gate
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$27K**
$27K/yr · 45K searches
According to Flapen's Amazon United States niche tracking, woven door mat is a $27K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **woven door mat market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$34K**
- units × avg price
- **Launch success**
- **—**
- 1 of 3 new (360d)
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#1,424**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**44%**
- Hausattire16% - PLUS Haven12% - MAINEVENT9% - IRONGATE8% - DEXI7% - COTTON CRAFT4%
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +25.6% search growth over the last 90 days.
1K750Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/woven-door-mat/trend)
## **Top woven door mat search terms**
- **jute door mat outdoor**10K/yr+40.1%2.1% conv. - **woven door mat**9K/yr+8.1%1.5% conv. - **woven outdoor mat**4K/yr+57.8%0.9% conv. - **sisal door mat**5K/yr+12.4%1.8% conv. - **wicker mat**4K/yr+37.5%0.3% conv. - **jute door mats**5K/yr+26.0%1.3% conv. - **natural door mat**4K/yr+9.9%1.9% conv. - **woven doormat**3K/yr+26.0%2.4% conv. - **jute doormats**526/yr-26.2%3.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/woven-door-mat/search-terms)
## **Top woven door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 38 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hausattire Hand Woven Jute Braided Rug 2x3 Natural Reversible Boho Entry Area Rugs for Kitchen Living Room I Farmhouse Indoor Outdoor Decorative Floor Rug 24x36 Inches**Hausattire**$24.99**4.4★2,921 rev](https://www.amazon.com/dp/B0965HZCW1) [2**PLUS Haven 17.5x30 Jute Door Mat with Heavy-Duty Backing - Ideal for Outdoor or Indoor Uses - Non-Slip Welcome Mats for Entryway or Porch - Easy to Clean Front Door Mat - Natural Brown**PLUS Haven**$21.59**4.5★10,090 rev](https://www.amazon.com/dp/B08665QQ6B) [3**DEXI Jute Door Mat for Front Entryway 36x24 Braided Woven Doormat Outside Entrance Dirt Trapper Natural Fiber Entry Mats for Patio Brown**DEXI**$47.76**4.3★99 rev](https://www.amazon.com/dp/B0DQ5T23P6) [4**Jute Doormat 30x17 Inch Braided Door Mat Woven Welcome Mat Entryway**MAINEVENT**$22.61**4.6★67 rev](https://www.amazon.com/dp/B0CVQXZCFP) [5**MAINEVENT Rope Doormat 30x17 Inch Woven Mat for Indoor and Covered Outdoor Welcome Mat**MAINEVENT**$31.15**4.5★72 rev](https://www.amazon.com/dp/B0CVQZF6VK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ottomanson Coco Coir Front Door Mat Heavy Duty Natural Coir Welcome Mat Non-Slip Outdoor Entryway Rug Dirt Scraper Door Mat for Porch & Entrance Border 17 x 30**Ottomanson**$18.36**133 rev5mo ago](https://www.amazon.com/dp/B0GMRSQYXM) [**Croft&Cane Woven Coir Doormat Basketweave Design Non Slip Heavy Duty Back Door Mat - Easy Clean Dirt Trapping Durable Indoor Outdoor Entryway Front Door Mat 17 x 30 Inches - Natural**Croft&Cane**$12.40**16 rev5mo ago](https://www.amazon.com/dp/B0GL7KPW42) [**QiCaiJia Front Door Mat 17x30 Heavy Duty Waterproof Dirt Trapping Non-Slip Doormats Low Profile Entrance Mats for Front Indoor/Outdoor Brown**QiCaiJia**$16.74**5 rev12mo ago](https://www.amazon.com/dp/B0FDG4CWL2) [**LUMI Indoor Door Mat 20x32 Non-Slip Handwoven Sisal Rug Herringbone**LUMI**$38.36**116 rev1y ago](https://www.amazon.com/dp/B0F1D2XXQ8) [**DEXI Jute Door Mat for Front Entryway 36x24 Braided Woven Doormat Outside Entrance Dirt Trapper Natural Fiber Entry Mats for Patio Brown**DEXI**$47.76**99 rev1y ago](https://www.amazon.com/dp/B0DQ5T23P6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ottomanson Coco Coir Front Door Mat Heavy Duty Natural Coir Welcome Mat Non-Slip Outdoor Entryway Rug Dirt Scraper Door Mat for Porch & Entrance Border 17 x 30**Ottomanson**$18.36**4.2★**▲ 215%**](https://www.amazon.com/dp/B0GMRSQYXM) [**Croft&Cane Woven Coir Doormat Basketweave Design Non Slip Heavy Duty Back Door Mat - Easy Clean Dirt Trapping Durable Indoor Outdoor Entryway Front Door Mat 17 x 30 Inches - Natural**Croft&Cane**$12.40**3.0★**▲ 200%**](https://www.amazon.com/dp/B0GL7KPW42) [**PADOOR Non-Slip Bath Mat With Rubber-Backing Braided Absorbent Machine Washable Thin Rug for Bathroom Floor Quick Dry Fits Under Door 17x24 Beige**PADOOR**$13.94**4.4★**▲ 166%**](https://www.amazon.com/dp/B0CVWV12T5) [**LEKEEPGO Door Mat 24x36 Non Slip Door Mat Indoor Entrance Rubber Backing Front Indoor Door mats Washable Absorbent Low-Profile Entryway Entry Resist Dirt Inside Door Mats Khaki**LEKEEPGO**$33.84**4.6★**▲ 102%**](https://www.amazon.com/dp/B0D9K1KX3M) [**DII Sturdy Rolled Natural Indoor/Outdoor Jute Rug 22x60 Natural**DII**$27.97**4.6★**▲ 100%**](https://www.amazon.com/dp/B00VSXEVDU)
**~~View all trending →~~**
## **What buyers say about woven door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great quality mat”*
**Size-Overall**9%
*“Great Fit”*
**Advertised Vs Actual Product**9%
*“Exactly as shown”*
**Value For Money**8%
*“Good value for money”*
**Ease Of Cleaning**6%
*“Good cleaning”*
**Color**6%
*“Great color”*
**Durability**5%
*“Very Durable”*
**Strength**4%
*“It is sturdy”*
**Grip**4%
*“Does not slip”*
**Design-Overall**4%
*“Love the subtle design”*
### **What buyers complain about **
**Size-Overall**19%
*“It is the complete wrong size”*
**Quality-Overall**8%
*“is not very well-made”*
**Thickness**7%
*“The mat is thinner than I expected”*
**Stain Resistance**5%
*“The rug is probably stained too”*
**Color**4%
*“Instantly faded”*
**Thin**4%
*“Too thin”*
**Durability**4%
*“havent held up well”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Smell**3%
*“Product arrived with horrible smell”*
**Ease Of Cleaning**3%
*“gets dirty very easily”*
### **Top return reasons **
**Size-Overall**49%
**Color**16%
**Advertised Vs Actual Product**6%
**Thickness**6%
**Quality-Overall**4%
**Material Quality**4%
**Thin**3%
**Functionality-Overall**2%
**Flatness**1%
**Smell**1%
## **Common questions**
- **Is woven door mat profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 38 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the woven door mat niche?**
- 28 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in woven door mat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.6%.
- **When does demand for woven door mat peak?**
- Demand is steady year-round — the busiest month runs 2.3× the quietest.
- **What does it cost to enter the woven door mat niche?**
- Listings span $12.40–$71.82; the average listing price is $27.33 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.
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