---
title: "Products — worm castings - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/worm-castings/products"
last_updated: "2026-07-21T20:49:59.479Z"
locale: en
meta:
  description: "Niche score 62/100 · $2.0M/yr market · 959K searches/yr · $22.07 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $2.0M/yr market · 959K searches/yr · $22.07 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — worm castings - Flapen"
---

# **worm castings**

**Launch it**

A $2.0M/yr market growing +8.3% this quarter with returns at 0.2% — clears our launch bar.

Market size 94Growth 35Conversion 84Competition 51Returns 99Price range 85Avg price 93Brand share 37Review moat 46Quality gap 19

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$2.0M**

$2.0M/yr · 959K searches

**Avg price**

**Great****$22.07**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.50–$67.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,935.96**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+8.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality