---
title: "Witches — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/witches"
last_updated: "2026-08-09T08:34:04.249Z"
locale: en
meta:
description: "Niche score 61/100 · $84K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $84K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Witches — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **witches**
**Worth a look**
Shows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 67Conversion 5Competition 95Returns 32Price range 81Avg price 95Brand share 97Review moat 67Quality gap 80
**Brand share**
**Incredible****28%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$23.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.78–$66.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+47.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****820.21**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$84K**
$84K/yr · 905K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, witches is a $84K/yr Amazon United States market (905K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 61/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **witches market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$231K–$289K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#5,793**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **77%**
- **Out of stock**
- **33.4%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**84 **▼falling
**Sellers**
**125**
**Top-5 brand share**
**28%**
Top 20: 64%
**Top-5 click share**
**20%**
Top 20: 52%
**Open market**
**69%**
- ORIENTAL CHERRY12% - NIGHTCRUZ5% - JOYIN4% - DR.DUDU3% - MQCEHTI3% - TW SHINE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +47.8% search growth over the last 90 days.
45K35KSpike '24Spike '25Spike '26 seasonSepDecJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/witches/trend)
## **Top witches search terms**
- **witches**233K/yr-3.4%0.0% conv. - **halloween witch decor**82K/yr+367.3%0.3% conv. - **halloween witch**63K/yr+261.3%0.3% conv. - **witch decorations**82K/yr+95.9%0.5% conv. - **witch halloween decor**108K/yr+362.2%0.1% conv. - **halloween witches**48K/yr+248.7%0.5% conv. - **halloween witch decorations**36K/yr+181.8%0.1% conv. - **witch halloween decorations**35K/yr+215.9%0.3% conv. - **witch party decorations**23K/yr+5.8%0.7% conv. - **witch outdoor decor**21K/yr+113.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/witches/search-terms)
## **Top witches products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIGHTCRUZ Witches Knot Ring Stainless Steel Rings with Witch Knot Celtic Jewelry for Women (8)**NIGHTCRUZ**$9.89**4.8★395 rev](https://www.amazon.com/dp/B0DQPWC7YM) [2**Halloween Decorations - Halloween Decor - Broom Parking Sign with 3 Wooden Witches Brooms - Cute Hocus Pocus Front Porch Wall Decor for Indoor Outdoor Home Office Party Decoration**ORIENTAL CHERRY**$37.72**4.6★478 rev](https://www.amazon.com/dp/B0C5DC8WZD) [3**MQCEHTI Witches Protection Knot Ring for Women Handmade Celtic Knot Triquetra Trinity Copper Rings Rose-Gold Detail Jewelry Card (Black Purple 9)**MQCEHTI**$14.01**4.1★36 rev](https://www.amazon.com/dp/B0GZHJ9X4H) [4**Halloween Decorations - Large Witches Cauldron on 54 Tripod with Lights - Black Plastic Bowl Decor - Hocus Pocus Candy Bucket Decoration for Indoor Outdoor Home Room Porch Yard Lawn Party Outside**ORIENTAL CHERRY**$48.55**4.1★313 rev](https://www.amazon.com/dp/B0D3DYTK4R) [5**TW SHINE Halloween Witch Decorations Outdoor 5 FT Set of 3 Holding Hands Witches Stakes with Glowing Face Lighted Halloween Decor for Party Yard Lawn Porch Garden Haunted House Props**TW SHINE**$61.04**4.3★102 rev](https://www.amazon.com/dp/B0FBLZGCQV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MQCEHTI Witches Protection Knot Ring for Women Handmade Celtic Knot Triquetra Trinity Copper Rings Rose-Gold Detail Jewelry Card (Black Purple 9)**MQCEHTI**$14.01**36 rev2mo ago](https://www.amazon.com/dp/B0GZHJ9X4H) [**Halloween Decorations - Fall Decor for Home - 5.5 Ft Giant Light-Up Witches Broom - Rustic Farmhouse Decoration for Indoor Outdoor Front Door Porch**ORIENTAL CHERRY**$42.03**6 rev2mo ago](https://www.amazon.com/dp/B0GYNRQ6B2) [**Halloween Decorations Outdoor - 5 Pack 4.3 FT Light Up Holding Hands Witches with Color Changing Glowing Faces - Halloween Witch Decor with Stake for Yard Lawn Garden Porch Haunted House Decor**Zesua**$61.80**8 rev3mo ago](https://www.amazon.com/dp/B0GWQRS33J) [**Primitives by Kathy Sitter - Dancing Witches Decorative Sitter from Our Halloween Collection Featuring a Black Metal Cutout of Witches Dancing Around a fire Attached to a Coordinating Black Wood Base**Primitives by Kathy**$14.99**8 rev11mo ago](https://www.amazon.com/dp/B0FMZNNLBV) [**LuLuya Cracker Barrel Witch Statue 7.9 2025 New Halloween Enchanting Witch Statue Gothic Halloween Resin Figurine Retro Magician Mysterious Decor Dark Fantasy Desktop Ornament**LuLuya**$10.82**40 rev11mo ago](https://www.amazon.com/dp/B0FL7J6785)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Halloween Decorations - Fall Decor for Home - 5.5 Ft Giant Light-Up Witches Broom - Rustic Farmhouse Decoration for Indoor Outdoor Front Door Porch**ORIENTAL CHERRY**$42.03**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GYNRQ6B2) [**MQCEHTI Witches Protection Knot Ring for Women Handmade Celtic Knot Triquetra Trinity Copper Rings Rose-Gold Detail Jewelry Card (Black Purple 9)**MQCEHTI**$14.01**4.1★**▲ 1000%**](https://www.amazon.com/dp/B0GZHJ9X4H) [**NIGHTCRUZ Witches Knot Ring Stainless Steel Rings with Witch Knot Celtic Jewelry for Women (8)**NIGHTCRUZ**$9.89**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DQPWC7YM) [**Halloween Decorations Outdoor - 5 Pack 4.3 FT Light Up Holding Hands Witches with Color Changing Glowing Faces - Halloween Witch Decor with Stake for Yard Lawn Garden Porch Haunted House Decor**Zesua**$61.80**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GWQRS33J) [**Fun Express Standing Witch with Red Apple Halloween Decoration - Lights up and Makes Sound - Scary Home Decor**Fun Express**$65.62**4.6★**▲ 1000%**](https://www.amazon.com/dp/B008NAXZ7E)
**~~View all trending →~~**
## **What buyers say about witches**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Theyre well made”*
**Brightness/Shine/Glow**13%
*“Bright”*
**Value For Money**8%
*“Good deal”*
**Size-Overall**7%
*“their size was perfect for what I wanted”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Design-Overall**6%
*“Very elegant ambiance”*
**Durability**5%
*“The material feels durable”*
**Assembly/Installation**4%
*“Easy to put together”*
**Ease Of Use**4%
*“Easy to use”*
**Battery Life**2%
*“The battery life is excellent”*
### **What buyers complain about **
**Size-Overall**19%
*“They dont quite fit one another”*
**Quality-Overall**13%
*“Horrible Quality”*
**Advertised Vs Actual Product**8%
*“Not at all as pictured”*
**Material Quality**6%
*“Material is cheap”*
**Strength**5%
*“Not very sturdy”*
**Value For Money**4%
*“Dont let the price influence you”*
**Durability**4%
*“The will not last”*
**Brightness/Shine/Glow**3%
*“Trust me, these do NOT glow”*
**Assembly/Installation**3%
*“Very difficult to assemble”*
**Paint Quality**3%
*“they 100% take paint”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**9%
**Brightness/Shine/Glow**6%
**Value For Money**6%
**Quality-Overall**5%
**Bulb Flicker/Dimming/Color**5%
**Color**5%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Material Quality**3%
## **Common questions**
- **Is witches profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 107 tracked products. 4 of 32 products launched in the last 360 days are still selling. 90-day search growth is +47.8%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the witches niche?**
- 84 brands and 125 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 28% of demand.
- **What do buyers complain about in witches?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.5%.
- **When does demand for witches peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the witches niche?**
- Listings span $3.78–$66.93; the average listing price is $23.08 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.
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