---
title: "Wipe Your Paws Doormat Outdoor — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/wipe-your-paws-doormat-outdoor"
last_updated: "2026-08-09T08:16:17.687Z"
locale: en
meta:
description: "Niche score 53/100 · $55K/yr market · 58K searches/yr · $20.54 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $55K/yr market · 58K searches/yr · $20.54 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wipe Your Paws Doormat Outdoor — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **wipe your paws doormat outdoor**
**Worth a look**
Shows low returns (1.2%), but a small market ($55K/yr) keeps it on the watch list.
Market size 14Growth 42Conversion 55Competition 48Returns 92Price range 77Avg price 89Brand share 76Review moat 37Quality gap 52
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.54**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.29–$35.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+13.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,824.86**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$55K**
$55K/yr · 58K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, wipe your paws doormat outdoor is a $55K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wipe your paws doormat outdoor market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$51K–$62K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#4,812**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **71%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**59%**
Top 20: 93%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**34%**
- HLFMVWE18% - PLUS Haven17% - MAINEVENT9% - GORILLA GRIP8% - Croft&Cane7% - --7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.
3K2KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/wipe-your-paws-doormat-outdoor/trend)
## **Top wipe your paws doormat outdoor search terms**
- **wipe your paws doormat outdoor**33K/yr+16.9%4.5% conv. - **wipe your paws doormat**15K/yr+12.7%3.5% conv. - **wipe your paws**5K/yr+3.8%2.6% conv. - **wipe your paws mat**5K/yr+0.6%2.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/wipe-your-paws-doormat-outdoor/search-terms)
## **Top wipe your paws doormat outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$8K20%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PLUS Haven Coco Coir Door Mat with Heavy Duty Backing Wipe Your Paws Doormat 17.5 x 30 Size Easy to Clean Entry Mat Beautiful Color and Sizing for Outdoor and Indoor uses Home Dcor**PLUS Haven**$19.41**4.5★10,090 rev](https://www.amazon.com/dp/B07THNCBN8) [2**HLFMVWE Welcome Door Mats for Entrance Funny Door Mat Wipe Your Paws Floor Mat Welcome Mats for Front Door Indoor Non Slip Backing Rubber Mat for Outside Dog Doormat Grey**HLFMVWE**$15.66**4.6★1,870 rev](https://www.amazon.com/dp/B08T9F7DXQ) [3**MAINEVENT Wipe Your Paws Doormat Outdoor 30x17 Inch Door Mat Wipe Your Paws Welcome Mat Coir Door Mat Outdoor Mat Cat Gift Dog Gift Cat Lover Dog Lover**MAINEVENT**$25.85**4.7★143 rev](https://www.amazon.com/dp/B09WZ9P6TR) [4**GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain and Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean Patio Mat 29x17 Stone Paws**GORILLA GRIP**$25.43**4.4★39,377 rev](https://www.amazon.com/dp/B07DHXWXSQ) [5**Croft&Cane Welcome Doormat Non Slip Coco Coir Door Mat - Wipe Your Paws Dirt Trapping Entryway Mat - Low Profile Indoor Outdoor Front Door Mat for Patio Porch & High Traffic Areas - 17 x 30 Inches**Croft&Cane**$16.87**4.9★38 rev](https://www.amazon.com/dp/B0GL8G3YXB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Croft&Cane Welcome Doormat Non Slip Coco Coir Door Mat - Wipe Your Paws Dirt Trapping Entryway Mat - Low Profile Indoor Outdoor Front Door Mat for Patio Porch & High Traffic Areas - 17 x 30 Inches**Croft&Cane**$16.87**38 rev5mo ago](https://www.amazon.com/dp/B0GL8G3YXB) [**Tinideya 2 Pack Funny Wipe Your Paws Doormat Set 23x35 in Buffalo Plaid Non Slip Outdoor Welcome Mat & Coir Paw Print Rug for Dog Lovers Front Door Entryway Porch Bathroom Indoor Home Gifts Decor**Tinideya**$24.63**50 rev5mo ago](https://www.amazon.com/dp/B0GK8Z8MR2) [**QIONG MENG Summer Door Mat Wipe Your Paws Doormat Outdoor Coastal Decor Beach Welcome Mat Entrance Rugs 17 x 27 Inch Farmhouse Home Kitchen Floor Front Door Mat**QIONG MENG**$16.58**91 rev5mo ago](https://www.amazon.com/dp/B0GHWDW3N7) [**PLUS Haven Coco Coir Door Mat with Heavy Duty Backing Wipe Your Paws Doormat 17.5 x 30 Size Easy to Clean Entry Mat Beautiful Color and Sizing for Outdoor and Indoor uses Home Dcor**PLUS Haven**$19.41**10,090 rev9mo ago](https://www.amazon.com/dp/B07THNCBN8) [**AMARU DOOR MATS - Coir Welcome Mat Non-Slip Wipe Your Paws 17 x 29 in**AMARU DOOR MATS**$25.91**467 rev9mo ago](https://www.amazon.com/dp/B0FRZF1ML2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Croft&Cane Welcome Doormat Non Slip Coco Coir Door Mat - Wipe Your Paws Dirt Trapping Entryway Mat - Low Profile Indoor Outdoor Front Door Mat for Patio Porch & High Traffic Areas - 17 x 30 Inches**Croft&Cane**$16.87**4.9★**▲ 219%**](https://www.amazon.com/dp/B0GL8G3YXB) [**Tinideya 2 Pack Funny Wipe Your Paws Doormat Set 23x35 in Buffalo Plaid Non Slip Outdoor Welcome Mat & Coir Paw Print Rug for Dog Lovers Front Door Entryway Porch Bathroom Indoor Home Gifts Decor**Tinideya**$24.63**3.9★**▲ 213%**](https://www.amazon.com/dp/B0GK8Z8MR2) [**QIONG MENG Summer Door Mat Wipe Your Paws Doormat Outdoor Coastal Decor Beach Welcome Mat Entrance Rugs 17 x 27 Inch Farmhouse Home Kitchen Floor Front Door Mat**QIONG MENG**$16.58**4.6★**▲ 188%**](https://www.amazon.com/dp/B0GHWDW3N7) [**AMARU DOOR MATS - Coir Welcome Mat Non-Slip Wipe Your Paws 17 x 29 in**AMARU DOOR MATS**$25.91**4.8★**▲ 126%**](https://www.amazon.com/dp/B0FRZF1ML2) [**Bcoimo 3020 Absorbent Chenille Dog Doormat Non-Slip Quick Dry Entryway Rug Ideal for Homes with Dogs Machine Washable Dirt Trapper for Muddy Paws (Grey 3020 Inches)**Bcoimo**$9.29**4.6★**▲ 61%**](https://www.amazon.com/dp/B0FMFJFYPK)
**~~View all trending →~~**
## **What buyers say about wipe your paws doormat outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“This rug is very good quality”*
**Value For Money**13%
*“Good value”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Soft Feel**6%
*“Soft to walk on”*
**Pet Friendly**6%
*“My dog loves it”*
**Ease Of Cleaning**6%
*“yet clean up nice”*
**Absorbency**5%
*“Absorbant”*
**Thickness**4%
*“Nice thick mat”*
**Durability**4%
*“Cute and durable”*
**Size-Overall**3%
*“Nice size”*
### **What buyers complain about **
**Quality-Overall**20%
*“Low quality”*
**Durability**10%
*“Black yarn falls out”*
**Thickness**10%
*“It is a bit thin”*
**Ease Of Cleaning**6%
*“Obviously, it will get dirty,”*
**Grip**5%
*“Defective non-slip backing”*
**Water Resistance**4%
*“Does not absorb water...waste of money”*
**Color**4%
*“turning more pink color from the black it looks really cheap”*
**Functionality-Overall**4%
*“Dont work”*
**Material Quality**4%
*“Material is cheap”*
**Product Condition**3%
*“I ordered the slightly used one for a few bucks cheaper and instead received a completely molded, dirty, ripped disgusting rug”*
### **Top return reasons **
**Size-Overall**43%
**Material Quality**14%
**Color**7%
**Thickness**4%
**Thin**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Durability**3%
**Defective Material/Parts**2%
**Suitable For Outdoor**2%
## **Common questions**
- **Is wipe your paws doormat outdoor profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the wipe your paws doormat outdoor niche?**
- 19 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in wipe your paws doormat outdoor?**
- Top complaints mined from reviews: Quality-Overall, Durability, Thickness. The return rate is 1.2%.
- **When does demand for wipe your paws doormat outdoor peak?**
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the wipe your paws doormat outdoor niche?**
- Listings span $9.29–$35.15; the average listing price is $20.54 (sweet spot $15–$100). The average incumbent carries 2,825 reviews — the moat a new listing must climb.
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