---
title: "Winter Rye Seed — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/winter-rye-seed"
last_updated: "2026-08-06T03:19:38.507Z"
locale: en
meta:
description: "Niche score 53/100 · $102K/yr market · 91K searches/yr · $26.83 avg price. Soft demand (-3.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $102K/yr market · 91K searches/yr · $26.83 avg price. Soft demand (-3.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Winter Rye Seed — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **winter rye seed**
**Worth a look**
Shows low returns (0.8%), but soft demand (-3.8% this quarter) keeps it on the watch list.
Market size 25Growth 23Conversion 52Competition 30Returns 96Price range 85Avg price 95Brand share 54Review moat 88Quality gap 76
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.83**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****241.47**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$4.96–$85.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$102K**
$102K/yr · 91K searches
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, winter rye seed is a $102K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **winter rye seed market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$161K–$215K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#2,105**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **87%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**22%**
- Mountain Valley Seed Company34% - La Crosse Seed13% - CZ Grain10% - Groundio9% - Thunder Acres7% - Earth Inheritance5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/winter-rye-seed/trend)
## **Top winter rye seed search terms**
- **winter rye seed**36K/yr+15.2%3.2% conv. - **cereal rye seed**11K/yr+53.9%2.5% conv. - **winter rye**11K/yr+18.3%3.2% conv. - **winter rye food plot seed**4K/yr+289.0%4.6% conv. - **winter rye grass seeds for lawn**8K/yr-70.1%1.4% conv. - **winter rye cover crop seeds**4K/yr+122.5%4.1% conv. - **winter rye grass seed**12K/yr-86.6%2.5% conv. - **winter rye seeds**3K/yr-16.2%1.7% conv. - **no till winter rye grass seed**2K/yr-93.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/winter-rye-seed/search-terms)
## **Top winter rye seed products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$31K40%$41K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mountain Valley Seed Co No-Till Winter Rye Seeds - 5 Lbs - Non-GMO**Mountain Valley Seed Company**$26.61**4.2★921 rev](https://www.amazon.com/dp/B06XSD6SX3) [2**Winter Rye Seed for Planting 56 lb. Fast Growing Cover Crop for Spring & Fall Erosion Control Soil Improvement Food Plots Guardian Winter Rye Grass Seed La Crosse Seed**La Crosse Seed**$85.71**4.3★14 rev](https://www.amazon.com/dp/B0FMKMFF1B) [3**Groundio Winter Rye Seeds 3lbs Cover Crop Seeds Annual Secale Cereale to Plant**Groundio**$18.11**4.2★105 rev](https://www.amazon.com/dp/B0FKMJGZBL) [4**Cereal Rye Grain Seeds Open Pollinated Cover Crop Forage Deer Plot Food (8 Pounds)**CZ Grain**$31.92**4.6★32 rev](https://www.amazon.com/dp/B0DZWVHTN3) [5**Winter Rye Seed (Cereal Rye) Uncoated Cover Crop & Food Plot Seed | Non-GMO USA-Grown | Late-Planted Fall Cover Deer Food Plot Nurse Crop & Living Mulch (1 Pound)**Earth Inheritance**$12.94**0.0★0 rev](https://www.amazon.com/dp/B0H2FYCXHL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Winter Rye Seed (Cereal Rye) Uncoated Cover Crop & Food Plot Seed | Non-GMO USA-Grown | Late-Planted Fall Cover Deer Food Plot Nurse Crop & Living Mulch (1 Pound)**Earth Inheritance**$12.94**0 rev2mo ago](https://www.amazon.com/dp/B0H2FYCXHL) [**Winter Rye Seed for Planting 56 lb. Fast Growing Cover Crop for Spring & Fall Erosion Control Soil Improvement Food Plots Guardian Winter Rye Grass Seed La Crosse Seed**La Crosse Seed**$85.71**14 rev11mo ago](https://www.amazon.com/dp/B0FMKMFF1B) [**Groundio Winter Rye Seeds 3lbs Cover Crop Seeds Annual Secale Cereale to Plant**Groundio**$18.11**105 rev11mo ago](https://www.amazon.com/dp/B0FKMJGZBL) [**Sow Right Seeds - Winter Rye Seed for Planting - Cover Crops to Plant in Your Home Vegetable Garden - Enriches Soil and Adds Organic Matter - Helps Erosion - Non-GMO Heirloom Seeds - Gardening Gift**Sow Right Seeds**$4.96**39 rev2y ago](https://www.amazon.com/dp/B0CH3P8PHL) [**Pennington Annual Ryegrass Seed Grass Seeds for Lawn 10 Lb**Pennington**$25.03**934 rev2y ago](https://www.amazon.com/dp/B0CCZRCTNP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Winter Rye Seed (Cereal Rye) Uncoated Cover Crop & Food Plot Seed | Non-GMO USA-Grown | Late-Planted Fall Cover Deer Food Plot Nurse Crop & Living Mulch (1 Pound)**Earth Inheritance**$12.94**0.0★**▲ 810%**](https://www.amazon.com/dp/B0H2FYCXHL) [**Domain Outdoor Green Machine Food Plot Seed for Deer 1/4 Acre Winter Peas Forage Oats Winter Rye Forage Rape Radish Highly Attractive Food Source Will Stay Green**DOMAIN THIS IS YOUR LAND.**$26.39**4.3★**▲ 494%**](https://www.amazon.com/dp/B09PFRXHD9) [**Sustainable Seed Company**Sustainable Seed Company**$14.10**4.7★**▲ 430%**](https://www.amazon.com/dp/B01EMB1HWW) [**Cereal Rye Grain Seeds Open Pollinated Cover Crop Forage Deer Plot Food (8 Pounds)**CZ Grain**$31.92**4.6★**▲ 304%**](https://www.amazon.com/dp/B0DZWVHTN3) [**Winter Rye Seed for Planting 56 lb. Fast Growing Cover Crop for Spring & Fall Erosion Control Soil Improvement Food Plots Guardian Winter Rye Grass Seed La Crosse Seed**La Crosse Seed**$85.71**4.3★**▲ 118%**](https://www.amazon.com/dp/B0FMKMFF1B)
**~~View all trending →~~**
## **What buyers say about winter rye seed**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**50%
*“Fast growing”*
**Quality-Overall**17%
*“Great value and quality is sturdy”*
**Value For Money**8%
*“Fair price”*
**Advertised Vs Actual Product**5%
*“as expected”*
**Color**4%
*“Busting with color”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**2%
*“Nice size bag for the price to”*
**Thickness**2%
*“Honestly, the more you put down, the better if youre going for that thick carpet look”*
**Brightness/Shine/Glow**1%
*“My grass is bright”*
**Functionality-Overall**1%
*“working ngreat”*
### **What buyers complain about **
**Plant Growth**66%
*“no seed grew”*
**Value For Money**6%
*“Too expensive”*
**Functionality-Overall**6%
*“Didn't work”*
**Natural Resource Wastage**4%
*“Waste of water and time”*
**Durability**4%
*“Planted - grew and once reached 2 inches max, it died and killed everything around it”*
**Moist/Dry**3%
*“I have extremely dry soil that was turning to dust”*
**Size-Overall**2%
*“short on the amount”*
**Thickness**2%
*“thinnest thing I ever saw”*
### **Top return reasons **
**Plant Growth**25%
**Advertised Vs Actual Product**19%
**Functionality-Overall**16%
**Leak-Proof**11%
**Value For Money**11%
**Durability**5%
**Size-Overall**3%
**Contamination**3%
**Maintenance And Repair**3%
**Ease Of Cleaning**1%
## **Common questions**
- **Is winter rye seed profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the winter rye seed niche?**
- 13 brands and 32 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in winter rye seed?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Functionality-Overall. The return rate is 0.8%.
- **When does demand for winter rye seed peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the winter rye seed niche?**
- Listings span $4.96–$85.71; the average listing price is $26.83 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.
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