---
title: "Winter Door Mat — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/winter-door-mat"
last_updated: "2026-08-09T09:58:00.542Z"
locale: en
meta:
description: "Niche score 31/100 · $52K/yr market · 332K searches/yr · $25.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $52K/yr market · 332K searches/yr · $25.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Winter Door Mat — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **winter door mat**
**Skip it**
Soft demand (-91.2% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 8Competition 19Returns 52Price range 87Avg price 95Brand share 32Review moat 21Quality gap 63
**Avg price**
**Incredible****$25.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.69–$64.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****10,656.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$52K**
$52K/yr · 332K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-91.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, winter door mat is a $52K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **winter door mat market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$206K–$258K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,251**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **26.6%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**14%**
- GORILLA GRIP28% - KAF Home15% - OLANLY12% - NociHah11% - GarveeHome10% - INOGIH10% - Open — no brand owns it (2 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -91.2% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 155.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/winter-door-mat/trend)
## **Top winter door mat search terms**
- **winter door mat**41K/yr-83.1%0.4% conv. - **winter doormat**30K/yr-77.1%0.2% conv. - **winter rug**21K/yr-81.4%0.0% conv. - **winter door mat outdoor**29K/yr-91.9%0.0% conv. - **winter welcome mat**22K/yr-90.3%0.6% conv. - **winter door mats**66K/yr-97.8%0.0% conv. - **winter mat**10K/yr-94.0%0.8% conv. - **winter front door mat**17K/yr-93.6%0.0% conv. - **winter rugs**13K/yr-88.0%0.0% conv. - **winter doormat outdoor**12K/yr-86.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/winter-door-mat/search-terms)
## **Top winter door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond**GORILLA GRIP**$16.75**4.4★39,377 rev](https://www.amazon.com/dp/B072K1G53F) [2**KAF Home New Coir Doormat with Heavy-Duty Weather Resistant Non-Slip PVC Backing | 17 by 30 Inches 0.6 Inch Pile Height | Perfect for Indoor and Outdoor Use (Snowflake)**KAF Home**$21.70**4.7★2,863 rev](https://www.amazon.com/dp/B07Z46KTH9) [3**OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black**OLANLY**$9.69**4.3★12,689 rev](https://www.amazon.com/dp/B0CGZSQPFP) [4**NociHah Winter Snowflakes Welcome Front-Door-Mat - Pine Trees Entrance Welcome-Doormat for Outdoor-Indoor-Entry-Rug for Outside Porch 17x29 Inch**NociHah**$15.09**4.3★488 rev](https://www.amazon.com/dp/B0CKHWJ8TY) [5**GarveeHome Christmas Area Rug 5x7 Christmas Forest Green Rugs for Dining Room Floor mat Under Table with No-Slip Backing Animal Print Soft Holiday Carpet for Bedroom Nursery Festival Decor**GarveeHome**$52.61**4.5★121 rev](https://www.amazon.com/dp/B0FH2JQ3BP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GarveeHome Christmas Area Rug 5x7 Christmas Forest Green Rugs for Dining Room Floor mat Under Table with No-Slip Backing Animal Print Soft Holiday Carpet for Bedroom Nursery Festival Decor**GarveeHome**$52.61**121 rev9mo ago](https://www.amazon.com/dp/B0FH2JQ3BP) [**Lofus 8x10 Area Rug for Living Room Green Washable Large Rugs with Non-Slip Backing Soft Boho Carpets for Bedroom Dining Room Home Office Indoor Nursery**Lofus**$64.81**598 rev11mo ago](https://www.amazon.com/dp/B0F62N5SY5) [**INOGIH Winter Xmas Welcome-Doormat Snowflake Pine Tree Artificial-Coir Door Mat with Backing Anti-Slip Holiday Home Decor 17x29 inch**INOGIH**$12.49**125 rev12mo ago](https://www.amazon.com/dp/B0FHW6F2CB) [**Mealah Winter Welcome-Doormat-Front Door - Snowflake Pine-Tree Outdoor- Entrance-Porch Home Christmas Decor Door-Mats 17x29 Inch**Mealah**$18.33**271 rev2y ago](https://www.amazon.com/dp/B0D8YBQV42) [**OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black**OLANLY**$9.69**12,689 rev2y ago](https://www.amazon.com/dp/B0CGZSQPFP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INOGIH Winter Xmas Welcome-Doormat Snowflake Pine Tree Artificial-Coir Door Mat with Backing Anti-Slip Holiday Home Decor 17x29 inch**INOGIH**$12.49**4.1★**▲ 1000%**](https://www.amazon.com/dp/B0FHW6F2CB) [**Lofus 8x10 Area Rug for Living Room Green Washable Large Rugs with Non-Slip Backing Soft Boho Carpets for Bedroom Dining Room Home Office Indoor Nursery**Lofus**$64.81**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0F62N5SY5) [**GarveeHome Christmas Area Rug 5x7 Christmas Forest Green Rugs for Dining Room Floor mat Under Table with No-Slip Backing Animal Print Soft Holiday Carpet for Bedroom Nursery Festival Decor**GarveeHome**$52.61**4.5★**▲ 815%**](https://www.amazon.com/dp/B0FH2JQ3BP) [**KAF Home New Coir Doormat with Heavy-Duty Weather Resistant Non-Slip PVC Backing | 17 by 30 Inches 0.6 Inch Pile Height | Perfect for Indoor and Outdoor Use (Snowflake)**KAF Home**$21.70**4.7★**— 1%**](https://www.amazon.com/dp/B07Z46KTH9) [**GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond**GORILLA GRIP**$16.75**4.4★**▼ 12%**](https://www.amazon.com/dp/B072K1G53F)
**~~View all trending →~~**
## **What buyers say about winter door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“high-quality mat”*
**Value For Money**11%
*“Good deal”*
**Advertised Vs Actual Product**7%
*“Exactly as pictured”*
**Size-Overall**7%
*“Perfect door size”*
**Soft Feel**5%
*“the soft material it is made of”*
**Ease Of Cleaning**5%
*“Easy to Clean”*
**Durability**5%
*“Very durable”*
**Strength**4%
*“Sturdy, stays in place”*
**Color**4%
*“The color is vibrant”*
**Grip**3%
*“Non slip”*
### **What buyers complain about **
**Size-Overall**33%
*“It's small”*
**Flatness**11%
*“wont stay flat”*
**Thickness**9%
*“Not as thick as I would of liked”*
**Quality-Overall**6%
*“Not impressed on quality or size”*
**Color**4%
*“Much more green than I thought though”*
**Water Resistance**4%
*“Not rain resistant for me”*
**Value For Money**3%
*“expensive”*
**Advertised Vs Actual Product**3%
*“They are not at all what the description suggests”*
**Durability**2%
*“Started ripping in about 14 months”*
**Ease Of Cleaning**2%
*“Very hard to clean”*
### **Top return reasons **
**Size-Overall**60%
**Color**8%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Flatness**3%
**Material Quality**3%
**Thin**3%
**Thickness**3%
**Smell**2%
**Functionality-Overall**1%
## **Common questions**
- **Is winter door mat profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -91.2%. Flapen's verdict: Skip it (31/100).
- **How competitive is the winter door mat niche?**
- 8 brands and 11 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in winter door mat?**
- Top complaints mined from reviews: Size-Overall, Flatness, Thickness. The return rate is 2.9%.
- **When does demand for winter door mat peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 155.6× the quietest.
- **What does it cost to enter the winter door mat niche?**
- Listings span $9.69–$64.81; the average listing price is $25.77 (sweet spot $15–$100). The average incumbent carries 10,657 reviews — the moat a new listing must climb.
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