---
title: "Windmill — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/windmill"
last_updated: "2026-08-09T08:40:03.958Z"
locale: en
meta:
description: "Niche score 53/100 · $113K/yr market · 179K searches/yr · $119.42 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $113K/yr market · 179K searches/yr · $119.42 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Windmill — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **windmill**
**Worth a look**
Shows beatable incumbent ratings (4.2★), but weak search conversion (0.5%) keeps it on the watch list.
Market size 27Growth 64Conversion 7Competition 62Returns 74Price range 16Avg price 69Brand share 62Review moat 67Quality gap 83
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$119.42**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****812.34**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+41.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$113K**
$113K/yr · 179K searches
**Price range**
**Bad****$10.14–$537.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, windmill is a $113K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **windmill market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$119K–$149K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#225**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **97%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**68%**
Top 20: 95%
**Top-5 click share**
**48%**
Top 20: 81%
**Open market**
**29%**
- VINGLI39% - Windmill10% - HAHASOLE9% - Viveta6% - Leigh Country4% - Scott Windmills3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +41.9% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/windmill/trend)
## **Top windmill search terms**
- **windmill**160K/yr+45.7%0.5% conv. - **windmills for sale**9K/yr+40.4%0.2% conv. - **molino de viento**8K/yr-14.8%0.1% conv. - **decorative windmills for the yard**1K/yr+73.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/windmill/search-terms)
## **Top windmill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$11K15%$17K20%$23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VINGLI Upgrade 8FT Ornamental Windmill Backyard Garden Decoration Weather Vane Heavy Duty Metal Wind Mill w/ 4 Legs Design Grey**VINGLI**$55.31**4.1★749 rev](https://www.amazon.com/dp/B08X4GZF6K) [2**VINGLI 8FT Ornamental Windmill Backyard Garden Decoration Weather Vane Heavy Duty Metal Wind Mill w/ 4 Legs Design (Grey)**VINGLI**$39.81**4.4★4,072 rev](https://www.amazon.com/dp/B07PDW5C1R) [3**HAHASOLE 8ft Garden Windmill Heavy Duty Durable Metal Weather Vane for Backyard Ornamental Windmill for Yard Weather Resistant (Gray 8FT)**HAHASOLE**$84.27**4.3★355 rev](https://www.amazon.com/dp/B08TM49L93) [4**Wind Spinners OutdoorMetal Vintage Style Single Sided Silver Windmill**Viveta**$25.77**3.9★301 rev](https://www.amazon.com/dp/B0CVZZ6N2T) [5**VINGLI 8FT Ornamental Windmill Backyard Garden Decoration Weather Vane Heavy Duty Metal Wind Mill w/ 4 Legs Design (Blue)**VINGLI**$54.96**4.4★4,072 rev](https://www.amazon.com/dp/B0F47J32KX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6FT Windmill for Yard Garden Windmill with Rooster Weather Vane Heavy Duty Outdoor Metal Wind Mills with Stable 4-Leg Base Weather-Resistant Spinning Blades - Yard Art for Lawn & Garden (Black)**MARACOL**$77.54**22 rev3mo ago](https://www.amazon.com/dp/B0GX4QQ35M) [**VINGLI Wood Wind Spinner Sturdy Cross-Braced Windmill for All Weather Outdoor Wind Mill for Garden Patio Lawn Decoration (Carbonized)**VINGLI**$72.00**26 rev1y ago](https://www.amazon.com/dp/B0FGD37C8P) [**WISLAS Garden Windmill for Yard Decor 8 ft Tall Metal Windmill with Spinning Blades Weather-Resistant Outdoor Windmill for Lawn Farmhouse Rustic & Farm Decor Red**WISLAS**$80.06**61 rev1y ago](https://www.amazon.com/dp/B0F2N2PQSS) [**VINGLI Outdoor Yard Windmill Wooden Wind Spinner for Garden Yard Lawn Patio Decoration (Carbonized Wood Medium)**VINGLI**$68.73**39 rev1y ago](https://www.amazon.com/dp/B0DMNL8FJ8) [**BinaryABC Outdoor Yard Windmill Metal Wind Spinner Wind Sculptures Spinners Yard Decor Pinwheel for Garden Yard Lawn Patio Decoration**BinaryABC**$21.83**54 rev2y ago](https://www.amazon.com/dp/B0D41MLK2B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6FT Windmill for Yard Garden Windmill with Rooster Weather Vane Heavy Duty Outdoor Metal Wind Mills with Stable 4-Leg Base Weather-Resistant Spinning Blades - Yard Art for Lawn & Garden (Black)**MARACOL**$77.54**4.7★**▲ 168%**](https://www.amazon.com/dp/B0GX4QQ35M) [**Windmill Window Air Conditioner - Quiet & Smart Easy Install Voice-Enabled Remote & App Control AC Unit - 6 000 BTU**Windmill**$300.42**4.1★**▲ 153%**](https://www.amazon.com/dp/B09TM28Q98) [**Windmill Window Air Conditioner - Quiet & Smart Easy Install Voice-Enabled Remote & App Control AC Unit - 8 000 BTU Inverter w/WhisperTech**Windmill**$408.90**3.7★**▲ 144%**](https://www.amazon.com/dp/B0C4WFLF75) [**Outsunny Windmill Weathervane with Bottom Shelf Freestanding Weather Vane with Windmill Head Stained Wood**Outsunny**$131.36**3.6★**▲ 64%**](https://www.amazon.com/dp/B0CS2WQKMP) [**Leigh Country TX 93485 9 Char-Log Windmill**Leigh Country**$281.38**4.4★**▲ 45%**](https://www.amazon.com/dp/B01LPRQFA0)
**~~View all trending →~~**
## **What buyers say about windmill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**21%
*“Easy to install”*
**Quality-Overall**12%
*“Product is pretty”*
**Color**7%
*“Beautiful colors”*
**Design-Overall**7%
*“Unique design”*
**Noise Level**7%
*“Very low noise”*
**Strength**6%
*“It is sturdy”*
**Value For Money**6%
*“Good Value”*
**Ease Of Use**2%
*“It was easy to put togeher”*
**Durability**2%
*“Beautiful and very durable”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Assembly/Installation**24%
*“Annoying to assemble”*
**Quality-Overall**9%
*“just cheap garbage”*
**Instructions/User Manual/Troubleshooting**9%
*“Bad instructions”*
**Durability**8%
*“falls apart easily”*
**Noise Level**6%
*“it was very loud”*
**Value For Money**5%
*“It was a little pricey”*
**Functionality-Overall**4%
*“and none have worked as described”*
**Size-Overall**3%
*“It's larger than most”*
**Strength**3%
*“Flimsy”*
**Defective Material/Parts**2%
*“Not the parts”*
### **Top return reasons **
**Assembly/Installation**37%
**Size-Overall**11%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Noise Level**5%
**Functionality-Overall**5%
**Strength**4%
**Value For Money**3%
**Material Quality**2%
## **Common questions**
- **Is windmill profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 38 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +41.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the windmill niche?**
- 25 brands and 44 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in windmill?**
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 2.0%.
- **When does demand for windmill peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the windmill niche?**
- Listings span $10.14–$537.44; the average listing price is $119.42 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.
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