---
title: "Wildflower — $207K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/wildflower"
last_updated: "2026-08-09T09:50:49.578Z"
locale: en
meta:
description: "Niche score 53/100 · $207K/yr market · 1.0M searches/yr · $29.04 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $207K/yr market · 1.0M searches/yr · $29.04 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wildflower — $207K/yr Amazon US Niche (2026) - Flapen"
---
# **wildflower**
**Worth a look**
Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Market size 40Growth 20Conversion 9Competition 96Returns 96Price range 80Avg price 95Brand share 33Review moat 49Quality gap 43
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.62–$49.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,621.34**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$207K**
$207K/yr · 1.0M searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, wildflower is a $207K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wildflower market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$290K–$363K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#3,447**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **98%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**18%**
Top 20: 48%
**Open market**
**11%**
- Wildflower63% - Burpee10% - Earth Science6% - Fruivity3% - PLANTMEW3% - Eden Brothers3% - Open — no brand owns it (14 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -10.5% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/wildflower/trend)
## **Top wildflower search terms**
- **wildflower case**399K/yr-21.5%0.1% conv. - **wildflower phone case**120K/yr-6.6%0.1% conv. - **wildflower**132K/yr-5.8%0.7% conv. - **wildflower cases**56K/yr+15.3%0.1% conv. - **bulk wildflower seeds**36K/yr+5.3%6.4% conv. - **wild flower**35K/yr-10.0%1.5% conv. - **wild flower phone case**35K/yr-33.3%0.0% conv. - **wildflower case iphone 16**35K/yr-28.9%0.4% conv. - **wildflower case iphone 16 pro max**38K/yr-35.0%0.4% conv. - **bulk wildflower seeds 50 lbs**13K/yr-7.0%3.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/wildflower/search-terms)
## **Top wildflower products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$12K8%$17K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wildflower Cases - Compatible with iPhone 16 Pro | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Spots Aesthetic Trendy Cute | Polka Dot - White & Black**Wildflower**$34.02**4.7★284 rev](https://www.amazon.com/dp/B0F9HQN7CP) [2**Burpee Wildflower 25 000 Bulk 1 Bag | 18 Varieties of Non-GMO Flower Seeds Pollinator Garden Perennial Mix**Burpee**$8.96**4.0★8,505 rev](https://www.amazon.com/dp/B077X9Q9WR) [3**Wildflower Cases - Compatible with iPhone 16 Pro | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Bright Aesthetic Cute Trendy | Polka Dot - Pink and White**Wildflower**$33.94**4.7★284 rev](https://www.amazon.com/dp/B0DHJ74W8W) [4**Wildflower Cases - Compatible with iPhone 17 Pro Max | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Floral Nature Pink Green Dainty Trendy Cute | Sweet Lily**Wildflower**$36.10**4.5★137 rev](https://www.amazon.com/dp/B0FR7JD11H) [5**Earth Science Wildflower Pollinator Mix - 6lb Over 56 000 Seeds 3-in-1 Mix of Wildflower Seeds Plant Food & Soil Conditioners for Bees Hummingbirds Butterflies Non-GMO Up to 1 000 Sq. Ft.**Earth Science**$27.66**3.7★375 rev](https://www.amazon.com/dp/B08RJXH7R4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**200 000+ Wildflower Seeds Bulk (4oz) 16 Varieties Perennial & Annual Mix Attract Bees Butterflies & Hummingbirds High Germination for Outdoor Pollinator Garden Unique Gift for Mother Women Mom**Fruivity**$14.24**407 rev5mo ago](https://www.amazon.com/dp/B0GHY4QKMK) [**Wildflower Cases - Compatible with iPhone 17 Pro Max | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Floral Nature Pink Green Dainty Trendy Cute | Sweet Lily**Wildflower**$36.10**137 rev10mo ago](https://www.amazon.com/dp/B0FR7JD11H) [**Wildflower Cases - Compatible with iPhone 17 Pro | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Pink White Wings Aesthetic Trendy | Angel Baby**Wildflower**$34.10**126 rev10mo ago](https://www.amazon.com/dp/B0FR6T2GFT) [![200 000+ Wildflower Seeds [4oz] 16 Variety Perennial Mix - Heirloom Seeds for Pollinator Gardens | Attracts Bees/Birds/Butterflies | High Germination Rate for Indoor & Outdoor](https://m.media-amazon.com/images/I/51GKZ6N9raL.jpg)**200 000+ Wildflower Seeds \[4oz\] 16 Variety Perennial Mix - Heirloom Seeds for Pollinator Gardens | Attracts Bees/Birds/Butterflies | High Germination Rate for Indoor & Outdoor**PLANTMEW**$13.08**736 rev1y ago](https://www.amazon.com/dp/B0FDJXJ59H) [**Wildflower Cases - Compatible with iPhone 16 Pro | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Spots Aesthetic Trendy Cute | Polka Dot - White & Black**Wildflower**$34.02**284 rev1y ago](https://www.amazon.com/dp/B0F9HQN7CP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wildflower Cases - Compatible with iPhone 15 Pro Max | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Spots Aesthetic Trendy Cute | Polka Dot - White & Black**Wildflower**$36.10**4.7★**▲ 223%**](https://www.amazon.com/dp/B0F9HHV6TF) [**Wildflower Cases - Compatible with iPhone 17 Pro | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Pink White Wings Aesthetic Trendy | Angel Baby**Wildflower**$34.10**4.6★**▲ 195%**](https://www.amazon.com/dp/B0FR6T2GFT) [**Wildflower Cases - Compatible with iPhone 16 Pro | Protective Bumper 6.5ft Drop Test Certified Women Owned Small Business | Angel Baby Blue Trendy Art Sketch Popular Cute | Cherubs**Wildflower**$34.25**4.7★**▲ 190%**](https://www.amazon.com/dp/B0DDWBD7JW) [**Wildflower Cases - Compatible with iPhone 17 Pro Max | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Floral Nature Pink Green Dainty Trendy Cute | Sweet Lily**Wildflower**$36.10**4.5★**▲ 183%**](https://www.amazon.com/dp/B0FR7JD11H) [**200 000+ Wildflower Seeds Bulk (4oz) 16 Varieties Perennial & Annual Mix Attract Bees Butterflies & Hummingbirds High Germination for Outdoor Pollinator Garden Unique Gift for Mother Women Mom**Fruivity**$14.24**4.1★**▲ 146%**](https://www.amazon.com/dp/B0GHY4QKMK)
**~~View all trending →~~**
## **What buyers say about wildflower**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**46%
*“Great germination”*
**Quality-Overall**12%
*“Good quality seeds”*
**Value For Money**8%
*“Best value”*
**Color**7%
*“vibrant colors”*
**Ease Of Use**5%
*“Easy to Grow”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Size-Overall**4%
*“Great true fit”*
**Drop/Impact Protection**2%
*“Good level of protection without being bulky”*
**Durability**2%
*“Very durable and fits like a glove”*
**Instructions/User Manual/Troubleshooting**1%
*“Clear instructions”*
### **What buyers complain about **
**Plant Growth**60%
*“Did not grow”*
**Value For Money**10%
*“Lower the price”*
**Size-Overall**4%
*“too big”*
**Advertised Vs Actual Product**4%
*“Misleading product”*
**Functionality-Overall**4%
*“Did not work”*
**Quality-Overall**3%
*“Garbage”*
**Smell**3%
*“Chemical smell”*
**Color**2%
*“only yellow ones came up”*
**Natural Resource Wastage**1%
*“Waste of time”*
**Instructions/User Manual/Troubleshooting**1%
*“Followed directions”*
### **Top return reasons **
**Size-Overall**37%
**Color**17%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Plant Growth**5%
**Compatibility-Overall**3%
**Functionality-Overall**2%
**Material Quality**1%
**Display Colors**1%
**Quality-Overall**1%
## **Common questions**
- **Is wildflower profitable to sell on Amazon United States?**
- The niche generates $207K/yr across 120 tracked products. 3 of 28 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the wildflower niche?**
- 20 brands and 34 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in wildflower?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.8%.
- **When does demand for wildflower peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the wildflower niche?**
- Listings span $6.62–$49.91; the average listing price is $29.04 (sweet spot $15–$100). The average incumbent carries 1,621 reviews — the moat a new listing must climb.
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