---
title: "White Umbrella Base — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/white-umbrella-base"
last_updated: "2026-08-07T21:13:09.480Z"
locale: en
meta:
description: "Niche score 62/100 · $123K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $123K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Umbrella Base — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **white umbrella base**
**Worth a look**
Shows demand growing +150.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 96Conversion 58Competition 56Returns 45Price range 95Avg price 91Brand share 43Review moat 50Quality gap 80
**Growth**
**Incredible****+150.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Incredible****$20.79–$91.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$55.60**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,498.35**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$123K**
$123K/yr · 45K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, white umbrella base is a $123K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white umbrella base market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$139K–$167K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#243**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **77%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 94%
**Open market**
**17%**
- FRUITEAM31% - US Weight25% - Best Choice Products11% - California Umbrella8% - JOINHOM5% - VredHom4% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +150.6% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/white-umbrella-base/trend)
## **Top white umbrella base search terms**
- **white umbrella base**20K/yr+205.2%3.7% conv. - **white umbrella stand**12K/yr+78.4%2.8% conv. - **umbrella base white**9K/yr+248.8%4.0% conv. - **umbrella stand white**5K/yr+46.4%3.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/white-umbrella-base/search-terms)
## **Top white umbrella base products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FRUITEAM 23-lbs Round Patio Umbrella Base Pre-Filled Umbrella Stand 15 Sun-Flower-Pattern Heavy Duty Market Umbrella Base Stand for Patio Outdoor Swimming Pool White**FRUITEAM**$64.47**4.3★2,396 rev](https://www.amazon.com/dp/B0FK4JL2PH) [2**US Weight 40 Pound Umbrella Base - Weighted Umbrella Base For Use With Patio Table Heavy Duty Base for Umbrella - Made in the USA - Multiple Colors Available**US Weight**$36.47**4.3★1,160 rev](https://www.amazon.com/dp/B0CRWGW6C5) [3**California Umbrella 50 lbs. Round Concrete Weighted Powdercoated Steel Umbrella Base White Frame**California Umbrella**$91.43**4.0★950 rev](https://www.amazon.com/dp/B0049R3SFE) [4**Best Choice Products 55lb Fillable Umbrella Base Stand Plastic Patio Umbrella Stand with Pole Holder Adjustment Knob for Outdoor Lawn Deck Asscher Design - White**Best Choice Products**$43.74**2.0★2 rev](https://www.amazon.com/dp/B0GWKKQTHK) [5**US Weight Durable Fillable Umbrella Base Designed to be Used with a Patio Table (White)**US Weight**$22.45**4.3★10,720 rev](https://www.amazon.com/dp/B0041G6VA2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sundale Outdoor Umbrella Base 42lbs with Stainless Steel Umbrella Tube Heavy Duty Square Metal Built-in Cement Umbrella Stand White**Sundale Outdoor**$77.62**96 rev3mo ago](https://www.amazon.com/dp/B0GY36J32P) [**wikiwiki 2-in-1 Patio Umbrella Base & Outdoor Side Table Small Patio Table with Hole Fits 1.5-1.9in Poles 50Lbs Weighted Water Bag HDPE&PP Woodgrain for Patio Deck Poolside & Garden Use White**wikiwiki**$79.49**9 rev3mo ago](https://www.amazon.com/dp/B0GXDYMLLP) [**Best Choice Products 123lb Capacity Fillable Mobile Umbrella Base Heavy Duty Market Stand for Patio Deck Poolside w/ 4 Wheels 2 Locks 2 Knobs Wind-Resistant Design - White**Best Choice Products**$68.98**6,791 rev3mo ago](https://www.amazon.com/dp/B0GXC91FN9) [**Best Choice Products 55lb Fillable Umbrella Base Stand Plastic Patio Umbrella Stand with Pole Holder Adjustment Knob for Outdoor Lawn Deck Asscher Design - White**Best Choice Products**$43.74**2 rev3mo ago](https://www.amazon.com/dp/B0GWKKQTHK) [**VredHom Patio Umbrella Base 43lbs Outdoor Heavy Duty Square Concrete Stand Market Umbrella White**VredHom**$79.04**195 rev10mo ago](https://www.amazon.com/dp/B0FQT7718L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**wikiwiki 2-in-1 Patio Umbrella Base & Outdoor Side Table Small Patio Table with Hole Fits 1.5-1.9in Poles 50Lbs Weighted Water Bag HDPE&PP Woodgrain for Patio Deck Poolside & Garden Use White**wikiwiki**$79.49**4.4★**▲ 88%**](https://www.amazon.com/dp/B0GXDYMLLP) [**Sundale Outdoor Umbrella Base 42lbs with Stainless Steel Umbrella Tube Heavy Duty Square Metal Built-in Cement Umbrella Stand White**Sundale Outdoor**$77.62**4.1★**▲ 88%**](https://www.amazon.com/dp/B0GY36J32P) [**Best Choice Products 55lb Fillable Umbrella Base Stand Plastic Patio Umbrella Stand with Pole Holder Adjustment Knob for Outdoor Lawn Deck Asscher Design - White**Best Choice Products**$43.74**2.0★**▲ 87%**](https://www.amazon.com/dp/B0GWKKQTHK) [**Best Choice Products 123lb Capacity Fillable Mobile Umbrella Base Heavy Duty Market Stand for Patio Deck Poolside w/ 4 Wheels 2 Locks 2 Knobs Wind-Resistant Design - White**Best Choice Products**$68.98**4.6★**▲ 87%**](https://www.amazon.com/dp/B0GXC91FN9) [**KiKiHeim Patio Umbrella Stand Outdoor Base Portable Foldable Beach Umbrella Stand Rust Free Tempered Iron Umbrella Base Holder White**KiKiHeim**$21.38**4.0★**▲ 58%**](https://www.amazon.com/dp/B07SFXRJ15)
**~~View all trending →~~**
## **What buyers say about white umbrella base**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Cheap and gets the job done”*
**Strength**13%
*“Stable”*
**Weight Heavy**13%
*“Solid, heavy umbrella base”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**8%
*“Great price”*
**Size-Overall**6%
*“Great fit”*
**Design-Overall**6%
*“Nice and aesthetically appealing”*
**Assembly/Installation**5%
*“Easy to assemble”*
**Durability**3%
*“They are heavy and durable”*
**Color**2%
*“Its very pretty”*
### **What buyers complain about **
**Quality-Overall**12%
*“Poor quality control”*
**Strength**10%
*“They fall over”*
**Rusts/Corrodes**9%
*“Rusts”*
**Durability**9%
*“Does not last”*
**Size-Overall**9%
*“very small base”*
**Assembly/Installation**6%
*“I cannot assemble”*
**Mounting**4%
*“Screws don't line up”*
**Weight Heavy**4%
*“Not heavy enough even though its listed as compatible with the umbrella we have”*
**Value For Money**3%
*“Cheap and not worth $80”*
**Functionality-Overall**2%
*“It barely works”*
### **Top return reasons **
**Size-Overall**35%
**Weight Heavy**13%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**5%
**Weight Light**5%
**Color**5%
**Value For Money**4%
**Strength**4%
**Functionality-Overall**3%
**Mechanism Issues**2%
## **Common questions**
- **Is white umbrella base profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 26 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +150.6%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the white umbrella base niche?**
- 14 brands and 55 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in white umbrella base?**
- Top complaints mined from reviews: Quality-Overall, Strength, Rusts/Corrodes. The return rate is 3.4%.
- **When does demand for white umbrella base peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the white umbrella base niche?**
- Listings span $20.79–$91.43; the average listing price is $55.60 (sweet spot $15–$100). The average incumbent carries 1,498 reviews — the moat a new listing must climb.
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