---
title: "Search terms — white rocks - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/white-rocks/search-terms"
last_updated: "2026-08-09T13:43:31.303Z"
locale: en
meta:
  description: "Niche score 45/100 · $59K/yr market · 69K searches/yr · $12.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $59K/yr market · 69K searches/yr · $12.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — white rocks - Flapen"
---

# **white rocks**

**Skip it**

A small market ($59K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 46Conversion 74Competition 44Returns 55Price range 58Avg price 52Brand share 49Review moat 49Quality gap 38

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.16–$27.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$12.28**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,631.41**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+16.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$59K**

$59K/yr · 69K searches

## Search terms