---
title: "Search terms — white patio umbrella - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/white-patio-umbrella/search-terms"
last_updated: "2026-08-09T10:13:57.264Z"
locale: en
meta:
  description: "Niche score 59/100 · $110K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $110K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — white patio umbrella - Flapen"
---

# **white patio umbrella**

**Worth a look**

Shows demand growing +115.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 95Conversion 50Competition 78Returns 32Price range 50Avg price 87Brand share 56Review moat 39Quality gap 62

**Growth**

**Incredible****+115.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$66.52**

avg listing price — sweet spot $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$37.34–$161.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,638.36**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.4%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$110K**

$110K/yr · 41K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms